MRKTG L3

16問 • 2年前

問題一覧

Is a type of organization that does not earn profits for its owners. All of the money earned by or donated to a not for profit organization is used in pursuing the organization's objectives.

Not-for-profit Organization

Entails endeavors aimed at cultivating the attention, interest and preferences of a target market toward a celebrity or authority figure. These celebrities could be real individuals or fictitious ones.

Person Marketing

Place branding attempts to exert a pull on customers to particular areas. Cities, provinces and regions here in the Philippines make known their beautiful tourist spots to attract locales and foreigners. They also promote their places as good sites and nice choice for businesses. Place marketing is significant for tourism, businesses and recruit of workers.

Place Marketing

Is the identification and marketing of a social issue, cause or idea to selected target markets. It covers a broad sort of issues like literacy, physical fitness, awareness of child obesity, environmental protection, elimination of birth defects, child-abuse prevention and preventing drunk-driving. A common practice now is for profit organizations to pair their products to social causes.

Cause Marketing

Before a firm can do great cause marketing, it first have to understand the essential elements of marketing to its specific target audience. In all of the examples listed above, the brands involved first established themselves as great marketers - and understood how this would affect their philanthropic choices. Coca-Cola, for example, is a worldwide brand, and its cause marketing reflects this.

Understand Marketing

If the company is going to give large amounts of money, resources or time to a philanthropic cause, it must first do its homework. Not all charities are created equal, and if the company chooses one whose record is less than squeaky clean, its patrons will find out about it. This will inevitably cause the firm more harm than good.

Support Reputable Causes

If the firm wants consumers to join its cause, it has to make it easy and transparent for them to do so.

Maintain Transparency

Would the majority of the firm's patrons support the effort it is supporting? If the answer is a resounding yes, then its charity choice is probably a safe one. Great cause marketing serves its target audience first and foremost.

Think Mainstream

This isn't to say the firm can't change charities from time to time or give to a variety of different causes, but it's usually best to be as predictable as possible in the eyes of consumers. If the company wants to be known as a company that gives generously, then it will need to repeatedly give in a consistent manner.

Stay Consistent

Is the marketing of sport, culture and charity activities to selected target markets. It consists of sponsorship by companies of different events related to these activities to seek public awareness and reinforce their images by partnering their products to the events.

Event Marketing

If the event and advertising objectives åre not achieved through the event, then no matter how much people enjoyed the event or how much popularity the event got, it is a complete failure on a commercial level.

Goal Oriented

It is important to get the message across to the target audience, and therefore enough research about the profile of the attendees is important to be able to communicate effectively about the product.

Effective Promotion and Communication

Is necessary to make the team more efficient and effective, the next time it organizes an event. It helps in finding mistakes and learning from them.

Proper Evaluation

One good way of getting feedback is through a feedback form. To get feed-back from the target audience/guests, make the feedback form a part of the gift voucher.

Feedback from Clients

Chosen for the event is perhaps the most important aspect. The most ideal locations in any exhibition areas are found at the entryway to the event and near the pathway to the food stations and restrooms.

Location

Refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced,and/or packaged in an environmentally friendly way.

Green Marketing

Industrial Revolution

Danny Wee · 16問 · 2年前

Industrial Revolution