MRKTG DISTRIBUTION

49問 • 2年前

問題一覧

in marketing refers to the path or route through which goods and services travel to get from the place of production or manufacture to the final users.

Distribution Channel

occurs between a producer and industrial users of raw materials needed for the manufacture of finished products.

Business-to-business (B2B) distribution

occurs between the producer and the final user.

Business-to-customer (B2C) distribution

Middlemen have a role in providing information about the market to the manufacturer.

Information provider

Maintaining price stability in the market is another task middleman does.

Price stability

Promoting the product/s in his territory is another function that middlemen perform. Many of them design their own sales incentive programs, intended at building customers traffic at the other outlets.

Promotion

Middlemen finance manufacturers' operation by providing the needed working capital in the form of advance payments for goods. and services.

Financing

Most middlemen take the title to the goods, services and trade in their own name.

Title

The producer can focus on the production function leaving the marketing problem to middlemen who concentrate in the profession.

Help in production function

The principal function of intermediaries is to assemble the goods from many producers in such a way that a customer can influence purchases with simplicity.

Matching demand and supply

the producer should encourage the suggestions from the middlemen who are very close to the final users and know what they can pay for the product.

Pricing

is another function of marketing channels.

Standardizing transactions

The most critical activity of the marketing channel members is to match the needs of buyers and sellers.

Matching buyers and sellers

This need knowing the density or the number of stores in a specific place.

Offer the best coverage of the target market

This means that the company tries to place its products and services possibly in many outlets.

Intensive distribution

This means that only one outlet carries the company's products in a particular place.

Exclusive distribution

This means that the company picks a few retail outlets in a particular place to distribute its products.

Selective distribution

This means that channel and intermediaries need to satisfy at least some of the interests buyers would desire to be fulfilled when they buy a company's products or services.

Best satisfy the buying requirements of the target market

It is a vital requirement when buyers have restricted knowledge or wants particular data regarding a product or service.

Information

means less hassle. Channel and intermediaries must be proximate or driving time to reach is at a minimum.

Convenience

reflects buyer's interests to have numerous choices of competing and complementary products.

Variety

This is a requirement for intermediaries of large home appliances that needs delivery, installation and credit.

Attendant services

Best satisfy the buying requirements of the target market

Be most lucrative

Supply chain management (SCM) is the supervision of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler a to retailer to consumer.

True

A supply chain consists of the various firms included in executing the activities needed to produce and transport a product or service to consumers or industrial users.

True

Managing inventory, transportation and logistics are difficult and expensive for companies that do not have an effective system.

Shared efficiency

The umbrella concept of supply chain management encompasses transportation and logistics. In an independent business environment, each company is in charge for its role in ordering, shipping and transporting goods.

Optimized transportation and logistics

Getting consumers the best value is a shared goal of supply chain partners. To closely connect is the objective of perpetual quality improvement.

Quality improvement

Through structuring strong trusting supply chain relationships and working toward best practices in distribution, companies aim for _

Long-term stability

It allows companies to prioritize their marketing focus on different customer groups based on each group's long term value to the company or supply chain.

Customer relationship management

It is a multi-company, unified system of responding to customers' complaints, concerns, questions or comments.

Customer service management

This process tries to align supply and demand throughout the supply chain by foreseeing customer requirements and creating an action plan before actual purchasing of customer.

Demand management

This engages in generating, filling, delivering and providing on-the-spot service for customer orders.

Order-fulfillment

This ensures that firms in the supply chain have the necessary resources to produce with flexibility and to move products in a multi-stage production process.

Manufacturing flow management

It provides structural support for developing and maintaining good relationships especially with highly valued suppliers in order to gain performance advantages.

Supplier relationship management

It facilitates the joint development and marketing of new products and services among a group of supply chain partner firms.

Product development and commercialization

This enables firms to manage volumes of returned product efficiently while minimizing related costs.

Returns management

The goal of sourcing and procurement activities is to lessen the costs of raw materials and supplies.

Sourcing and procurement

Traditionally, production starts when inventory levels become low or the forecasts calls for additional products to be manufactured.

Production scheduling

It processes the requirements of the customer and sends the information into the supply chain through the logistic information system then to the warehouse.

Order processing

This system develops and maintains enough variety of materials or products to meet a manufacturer's or consumer's demands.

Inventory control

Storage aids manufacturers manage supply and demand or production and consumption.

Warehousing and materials handling

This concerns the decision on the mode of transportation that will move the goods from supplier to producer and from producer to customers.

Transportation

the total amount of charge by the carrier to move the product from point of origin to destination

Cost

the total time for the carrier to pick-up, delivery, handling and movement from point of origin to destination

Transit time

consistency of the carrier on delivering the goods on time and satisfactory condition to

Reliability

the ability of the carrier to provide applicable equipment and conditions for moving the goods like those that must be transported in a controlled environment (like processed goods that should be refrigerated)

Capability

the ability of the carrier to transport the goods over a particular route or network

Accessibility

the relative ease that a shipment of goods can be located and transferred.

Traceability

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Danny Wee · 16問 · 2年前

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