MRKTG L1

22問 • 2年前

問題一覧

It has a vital role in everyone's living. As consumers of goods and services people participate in the marketing process. Through better understanding _of marketing, everyone could turn into a well-informed consumer.

Marketing

A human need is a state of felt deprivation. Humans have manva complex needs. These needs are part of the basic human nature.

Needs

A human want is the form that a human need takes as shaped by culture, individual personality and social and environmental forces. Effective marketing through creating an awareness of good products sold in convenient locations can obviously form a person's wants.

Wants

Are human wants that are backed by buying power. Consumers view products as bundles of benefits and choose products that give them the best bundle for their money. People demand products with the benefits that add up to the most satisfaction.

Demands

Marketing happens when a buyer and a seller exchange something of value. The buyer gained something and the seller has given up something but both of them are more contented because each has satisfied their unmet needs.

Exchange

This is composed of people with both desire and ability to buy a specific product/service. The desire to buy a certain product/service of people with unmet needs is not sufficient. People also must have the ability to buy like authority, time and money.

Market

Physical goods comprise the volume of most countries' production and marketing effort. The Philippines produces and markets billions off physical goods. In developing nations like this country, goods particularle food, commodities, clothing, and housing are the stronghold of the economy.

Goods

As economies progress, a growing proportion of their activities are concentrated on the production of services. The Philippine economy. today consists of a lot of services-to-goods mix. Services include airlines. hotels, and maintenance and repair people, in addition to professionals like accountants, lawyers, engineers, and doctors. Many market offerings consist of a variable mix of goods and services.

Services

Through organizing a number of services and goods, one can generate, stage, and market experiences. Eating in Jollibee especially for children is an experience; so is the Starbucks.

Experiences

Marketers endorse time-based events, such as the Pacquio-Bradley fight, trade shows, sports events, and artistic performances.

Events

Celebrity marketing has turn into a main and popular business. Artists, musicians, CEOs, physicians, high-profile lawyers and financiers, politicians and other professionals draw help from celebrity marketers.

Persons

Cities, states, regions, and nations battle to magnetize tourists, factories, company headquarters, and new residents. Pláce marketers consist of economic development specialists, real estate agents, commercial banks, local business associations, and advertising and public relations agencies.

Places

Are intangible rights of ownership of either real property (real estate) or financial property (stocks and bonds). Properties are purchased and sold which requires a marketing effort by real estate agents (for real estate) and investment companies and banks (for securities).

Properties

Aggressively labor to create a strong, positive image in the mind of their publics. Meralco, a Filipino energy company, advertises with the tag line, "May Liwanag ang Buhay." Other companies gain attention through supporting social causes. Non-profit organizations like universities, museums, and performing arts organizations boost up their public images to compete more successfully for audiences and funds.

Organizations

The production, packaging, and distribution of information is one of society's chief industries. Schools and universities; publishers of encyclopedias, nonfiction books, and specialized magazines; makers of CDs; and Internet Web sites are among the marketers of information.

Information

Each market offering has a fundamental idea at its core. Basically, products and services are platforms for conveying some idea or benefit to gratify a core need.

Ideas

Is a marketing strategy a company uses to determine if it can produce a viable product consumers want or need, whether the company can produce enough products to fill the need, and the marketing method by which the need can be filled.

Traditional Concept Marketing

Focuses on the internal potentials of the company and not based on the desires and needs of the market. In situations like when competition is weak or when demand goes beyond supply, a production-focused company can survive and even flourish.

Production Concept

Refers to the idea that people will buy more goods and services through personal selling and advertising done aggressively to push them in the market. Failure to understand the needs and wants of customers is one of the risks of this concept.

Sales Concept

Is a philosophy which states that organization must try hard to find out and satisfy the needs and wants of consumers while at the same time accomplishing the organizational goals. The recipe for success is delivering the desired satisfaction of customers more effectively and efficiently than competitors.

Marketing Concept

Is an approach that centers on maintaining and improving value-added long-term relationships with current customers, distributors, dealers and suppliers. This customer-driven marketing comes in the form of alliances and partnerships among manufacturers, retailers and suppliers.

Relationship Concept

The exchange between buyer and seller engages many ethical problems. Some problems actually affect the society as a whole. Ideally all organizations must be accountable to a larger society when it comes to the issue of social responsibility generating marketing decisions for the organization, marketer should not forget the welfare of the society in general.

Societal Marketing Concept

Industrial Revolution

Danny Wee · 16問 · 2年前

Industrial Revolution