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The Marketing Mix

The Marketing Mix

8問 • 2年前

問題一覧

1

Refers to the tactics (or marketing activities) that we have to satisfy customer needs and position our offering clearly in the mind of the customer.

Marketing Mix

2

This refers to what the company produces and is developed to meet the core need of the customer

Product

3

This is the only revenue-generating element of the mix – all other marketing activities represent a cost.

Price

4

This is the ‘place’ where customers make a purchase. This might be in a physical store, through an app or via a website.

Place

5

Is about communicating messages to customers, whichever stage they are in the buyer journey, to generate awareness, interest, desire or action.

Promotion

6

A company’s people are at the forefront when interacting with customers, taking and processing their enquiries, orders and complaints in person, through online chat, on social media, or via the call centre.

People

7

All companies want to create a smooth, efficient and customer-friendly journey – and this can’t be achieved without the right processes behind the scenes to make that happen.

Process

8

Provides tangible cues of the quality of experience that a company is offering.

Physical Evidence

Industrial Revolution

Industrial Revolution

Danny Wee · 16問 · 2年前

Industrial Revolution

Industrial Revolution

16問 • 2年前

Ecosystem

Ecosystem

Danny Wee · 23問 · 2年前

Ecosystem

Ecosystem

23問 • 2年前

MRKTG L1

MRKTG L1

Danny Wee · 22問 · 2年前

MRKTG L1

MRKTG L1

22問 • 2年前

MRKTG L2

MRKTG L2

Danny Wee · 20問 · 2年前

MRKTG L2

MRKTG L2

20問 • 2年前

MRKTG L3

MRKTG L3

Danny Wee · 16問 · 2年前

MRKTG L3

MRKTG L3

16問 • 2年前

CONWOR LESSON 1

CONWOR LESSON 1

Danny Wee · 13問 · 2年前

CONWOR LESSON 1

CONWOR LESSON 1

13問 • 2年前

CONWOR LESSON 2

CONWOR LESSON 2

Danny Wee · 8問 · 2年前

CONWOR LESSON 2

CONWOR LESSON 2

8問 • 2年前

CONWOR LESSON 3

CONWOR LESSON 3

Danny Wee · 12問 · 2年前

CONWOR LESSON 3

CONWOR LESSON 3

12問 • 2年前

MIS1 LESSON 1

MIS1 LESSON 1

Danny Wee · 5問 · 2年前

MIS1 LESSON 1

MIS1 LESSON 1

5問 • 2年前

MIS1 LESSON 2

MIS1 LESSON 2

Danny Wee · 7問 · 2年前

MIS1 LESSON 2

MIS1 LESSON 2

7問 • 2年前

Marketing Segmentation

Marketing Segmentation

Danny Wee · 51問 · 2年前

Marketing Segmentation

Marketing Segmentation

51問 • 2年前

MRKTG PRODUCT

MRKTG PRODUCT

Danny Wee · 41問 · 2年前

MRKTG PRODUCT

MRKTG PRODUCT

41問 • 2年前

MRKTG PRICING

MRKTG PRICING

Danny Wee · 37問 · 2年前

MRKTG PRICING

MRKTG PRICING

37問 • 2年前

MRKTG DISTRIBUTION

MRKTG DISTRIBUTION

Danny Wee · 49問 · 2年前

MRKTG DISTRIBUTION

MRKTG DISTRIBUTION

49問 • 2年前

MRKTG PROMOTION

MRKTG PROMOTION

Danny Wee · 36問 · 2年前

MRKTG PROMOTION

MRKTG PROMOTION

36問 • 2年前

BUSMAN105 L1

BUSMAN105 L1

Danny Wee · 16問 · 2年前

BUSMAN105 L1

BUSMAN105 L1

16問 • 2年前

BUSMAN105 L2

BUSMAN105 L2

Danny Wee · 15問 · 2年前

BUSMAN105 L2

BUSMAN105 L2

15問 • 2年前

Marketing Ethics

Marketing Ethics

Danny Wee · 24問 · 2年前

Marketing Ethics

Marketing Ethics

24問 • 2年前

International Marketing

International Marketing

Danny Wee · 5問 · 2年前

International Marketing

International Marketing

5問 • 2年前

Service Marketing

Service Marketing

Danny Wee · 38問 · 2年前

Service Marketing

Service Marketing

38問 • 2年前

BUSMAN107

BUSMAN107

Danny Wee · 40問 · 1年前

BUSMAN107

BUSMAN107

40問 • 1年前

139 INTRO

139 INTRO

Danny Wee · 35問 · 1年前

139 INTRO

139 INTRO

35問 • 1年前

Developing Marketing Strategies

Developing Marketing Strategies

Danny Wee · 35問 · 1年前

Developing Marketing Strategies

Developing Marketing Strategies

35問 • 1年前

Digital and Global Marketing

Digital and Global Marketing

Danny Wee · 24問 · 1年前

Digital and Global Marketing

Digital and Global Marketing

24問 • 1年前

MARKETING STRATEGY IMPLEMENTATION AND CONTROL

MARKETING STRATEGY IMPLEMENTATION AND CONTROL

Danny Wee · 31問 · 1年前

MARKETING STRATEGY IMPLEMENTATION AND CONTROL

MARKETING STRATEGY IMPLEMENTATION AND CONTROL

31問 • 1年前

EMERGING TRENDS

EMERGING TRENDS

Danny Wee · 29問 · 1年前

EMERGING TRENDS

EMERGING TRENDS

29問 • 1年前

BUSMAN109 GLOBALIZATION

BUSMAN109 GLOBALIZATION

Danny Wee · 40問 · 1年前

BUSMAN109 GLOBALIZATION

BUSMAN109 GLOBALIZATION

40問 • 1年前

BMC

BMC

Danny Wee · 9問 · 1年前

BMC

BMC

9問 • 1年前

BUSMAN109 INTERNATIONAL TRADE

BUSMAN109 INTERNATIONAL TRADE

Danny Wee · 11問 · 1年前

BUSMAN109 INTERNATIONAL TRADE

BUSMAN109 INTERNATIONAL TRADE

11問 • 1年前

問題一覧

1

Refers to the tactics (or marketing activities) that we have to satisfy customer needs and position our offering clearly in the mind of the customer.

Marketing Mix

2

This refers to what the company produces and is developed to meet the core need of the customer

Product

3

This is the only revenue-generating element of the mix – all other marketing activities represent a cost.

Price

4

This is the ‘place’ where customers make a purchase. This might be in a physical store, through an app or via a website.

Place

5

Is about communicating messages to customers, whichever stage they are in the buyer journey, to generate awareness, interest, desire or action.

Promotion

6

A company’s people are at the forefront when interacting with customers, taking and processing their enquiries, orders and complaints in person, through online chat, on social media, or via the call centre.

People

7

All companies want to create a smooth, efficient and customer-friendly journey – and this can’t be achieved without the right processes behind the scenes to make that happen.

Process

8

Provides tangible cues of the quality of experience that a company is offering.

Physical Evidence