MRKTG PROMOTION

36問 • 2年前

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Is bringing a product or service to the attention of potential and trent customers.

Advertising

If an advertisement is printed on paper, be it newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be considered a portable printed medium, then it comes under the banner of print advertising.

Print advertising

It is a broadly used term for anything unconventional, and usually encourages the consumer to participate or interact with the piece in some way.

Guerrilla advertising

A mass-market form of communication comprising of television and radio. Broadcast advertising has recently been the most leading way to get to a huge number of consumers.

Broadcast advertising

Also known as out-of-home (OOH) advertising this is a broad term that describes any type of advertising that gets to the consumers when they are outside of the home.

Outdoor advertising

Are mainly designed to enlighten and educate instead of to sell a product or service.

Public service advertising

is the promotion of branded goods and services within the context of a show or movie. instead of an explicit advertisement.

Product placement advertising

A fairly latest form of advertising, but one that's spreading fast, uses cell phones, iPads, Kindles, Nooks, and other portable electronic devices with Internet connectivity.

Cell phone and mobile advertising

If Internet users see an advertisement via the Internet (World Wide Web), then it is classified as online advertising. In truth, there are ads on this very page, and most other websites being visited, as they are the prime revenue driver for the Internet.

Online advertising (Digital)

is the process of persuading a possible customer to purchase the product. Sales promotion is designed to be used as a short-term tactic to boost sales.

Sales promotion

Here customers receive coupons, or cut coupons out of newspapers or a products packaging that enables them to purchase the product next time at a reduced price..

Money off coupons

Here buying the product will let the customer to take part in a chance to win a prize.

Competitions

Here a voucher works like a money-off coupon.

Discount vouchers

It is a free product when customers buy another product.

Free gifts

These are ways of presenting the product in its best way or show the customer that the product is there.

Point of sale materials such as posters, display stands

This is where customers earn points for buying certain goods or shopping at certain retailers that can later be exchanged for money, goods or other offers.

Loyalty cards

is a promotional method in which the salesperson uses skills and techniques for building personal relationships with another party (those involved in a purchase decision) that result in both parties obtaining value.

Personal selling

Salesperson should ask the customer to share any concerns he has about the product or service.

Address concerns

When trying to sell a product to a customer, salesperson needs to know why the customer is interested in the product or service.

Ask questions

A salesperson's job is not done after he has finished his sales presentation. It is important to ask the customer for the sale.

Ask for the sale

A good salesperson always follows up with both prospects and 4 clients subsequent to making a presentation.

Follow-up

includes ongoing activities to ensure the overall company has a strong public image.

Public Relations

When introducing a new product or relaunching an existing product, marketers can use a PR element that generates consumer attention and awareness through media placements and special events.

Building product awareness

Whether a PR placement is a short product article or is included with other products in "round up" article, stories in the media can help entice a targeted audience to try the product.

Creating interest

PR can be used to provide customers with more in depth information about products and services.

Providing information

A positive article in a newspaper, on a TV news show or mentioned on the Internet, often results in a discernible increase in product sales.

Stimulating demand

In many companies the public relations function is also involved with brand reinforcement by maintaining positive relationships with key audiences, and thereby aiding in building a strong image.

Reinforcing the brand

Historically the core of public relations, media relations, includes all efforts to publicize products or the company to members of the press such as TV and radio, newspaper, magazine, newsletter and Internet.

Media relations

Some new products can be successfully publicized when launched with a media tour.

Media

Marketers who have captured names and addresses of customers and potential customers can use a newsletter for regular contact with their targeted audience.

Newsletters

These run the range from receptions to elegant dinners to stunts.

Special events

Speaking before industry conventions, trade association meetings, and other groups provides an opportunity for company experts to demonstrate their expertise to potential clients/ customers.

Speaking engagements

Companies and brands use sponsorships to help build goodwill and brand recognition by associating with an event or group. Marketers can examine sponsorship opportunities to find those that reach a

Sponsorships

For many companies communicating regularly with employees is important in keeping employees informed of corporate programs, sales incentives, personnel issues, as well as keeping them updated on new products and programs.

Employee communications

For many companies fostering good relations with key audiences includes building strong relationships with their regional community.

Community relations and philanthropy

Occurs when businesses address customers through a multitude of channels, including mail, e-mail, phone, and in person. Involves a specific "call to action" such as "Call this toll-free-number or "Click this link to subscribe."

Direct Marketing

Industrial Revolution

Danny Wee · 16問 · 2年前

Industrial Revolution