Marketing Ethics

24問 • 2年前

問題一覧

At times, firms are accused of being dishonest in marketing their offerings toconsumers by giving misleading messages thhat affect the value of the productsas perceived by the public.

Deceptive practices

Deceitfully advertising wholesale prices or an large pricereduction from a fake high retail list price.

Deceptive pricing

Misrepresenting the product's features or performance,or enticing the customer to the store for a bargain that is out of stock.

Deceptive promotion

Exagterating package contents thrrough manipulationof design, or a misleading label or size.

Deceptive packaging

which is the organized movement of citizens and governmentagencies to improve the rights and power of buyers in relation to sellers.

Consumerism

which is an organized movement of concerned citizens. businesses, and government agencies to protect and improve people's living environment.

Environmentalism

Sellers conventionally have certain rights.

Consumerism

is an organized movement of concernedeitizens, businesses, and government agencies to protect and improve people'sliving environment.

Environmentalism

involves not just cleaning up waste but also eliminating or minimizing waste before it is created.

Pollution prevention

involves minimizing the pollution from productionand all environmental impact throughout the full product life cyele.

Product stewardship

involves thinking ahead to design products that are easier to recover, reuse or recycle.

Design for environment

involve looking ahead and planning new technologies for competitive advantage.

New environmental technologies

is a guide to the future that shows the company thatits products, process, and policies must evolve, and what is needed to getthere.

Sustainability vision

is the philosophy that states firms should support the abest long-run performance of the marketing system.

Enlightened marketing

a. Firms should view and develop its marketing activities from the point of view of consumers. b. It should satisfy the needs of a targeted group of customers. Long-termprofit and good customer relationships can only be achieved if marketerscan see through its customers' eyes.

Consumer-oriented marketing

a. For long-term customer loyalty and relationships, firms should put mostof its marketing investments into building customer value. b. The value that consumers receive from the product's quality, features or convenience should be continuously improved.

Customer-value marketing

a. Firms should seek real product and marketing improvements continuously. b. To avoid losing customers to competitors, firms should find better ways todo things that would solve customer problems while providing convenientto customers.

Innovative marketing

a. Firms should define its mission in wide social terms rather than narrowproduct terms. b. Firms should establish a social mission that makes employees feel betterabout their work with a clearer sense of direction.

Sense-of-mission marketing

a. Marketing decisions made by firms must be based on the consumers' wants and interests, the company's requirements, and the society's long-runinterests. b. Neglecting societal long-run interests will damage the relationship with the consumers and society. c. A societal-oriented marketer will design produets that are satisfying andbeneficial to the society

Societal marketing

These have neither immediate appeal, nor long-runbenefits, e.g. products with poor packaging and ineffective skin careproducts.

Deficient products

These give high immediate satisfaction but may givebad impact to consumers in the long run, e.g. alcoholic beverages andcigars.

Pleasing products

These have low appeal but may benefit consumersin the long run, e.g. health care products and insurance protectionpackage.

Salutary products

These have high immediate satisfaction and highlong-run benefits, e.g. delicious and nutritious food.

Desirable products

are broad guidelines that everyone in an organizationmust follow that cover distributor relations, advertising standards, customerservice, pricing, product development, and general ethical standards

Corporate marketing ethics

Industrial Revolution

Danny Wee · 16問 · 2年前

Industrial Revolution