MRKTG PRODUCT

41問 • 2年前

問題一覧

Is anything in the form of good, service, or idea consisting of a bundle of tangible and intangible attributes that can be offered to a market that might satisfy a want or need and is received in exchange for money or something else of value.

Product

This is the end benefit for the buyer. The core product is what the buyer really buying.

Core Product

This is the actual physical or perceived characteristics of the product including its level of quality, special features, styling, branding and packaging.

Formal Product

These are the support items that complete the total product offering such as after-sales service, warranty, delivery and installation.

Augmented Product

These are products that appeal to a very large market segment. They are generally consumed on routine with little thought and purchased frequently.

Convenience Products

These are products consumers purchase and consume on a less frequent schedule compared to convenience products.

Shopping Products

These are products that are likely to carry a high price tag relative to convenience and shopping products.

Specialty Products

These are products whose purchase is unplanned by the consumer but take place as a result of marketer's actions.

Unsought Products

These are products obtained through mining, harvesting, fishing, and other trades, that are key ingredients in the production of higher-order products.

Raw Materials

These are products created through the processing of basic raw materials.

Processed Products

These are products used to help with production or operations activities.

Equipment

These are products used within more advanced components. These are often built with raw material or processed material.

Basic Components

These are products that apply basic components to produce products that offer an important function required within a larger product.

Advanced Components

These are products used in the assembly of a final product though these could also function as stand-alone products.

Product Component

These are products used to assist with the operation of the organization but are not directly used in producing goods or services.

MRO Products

Are not physical objects and only exist is connection to other things.

Intangible

Refers to the multifaceted differe experience that may be had from a single type of service is considered as factor to distinguish goods from services.

Heterogeneous

Services may be said to be inextricably linked with customes in terms of production and consumption and so it is said that service isa inseparable.

Inseparable

Services are not a stock of fixed assets and it is not possible to store services in inventories.

Perishable

This stage of the cycle could be the priciest for company launching a new product.

Introduction Stage

This stage Is normally characterized by a strong growth in sales and profits.

Growth Stage

This stage, the product is established and the aim for the manufacturer is now to keep the market share they haven built up.

Maturity Stage

Eventually, the market for a product will start to get smaller. and this is what's known as the (what stage)

Decline Stage

provides a way for the company to give a mature product a new image, particularly if the product's earlier image has limited its target audience.

Re-Packaging

Designing a new pricing strategy does not have to be a short term alternative for a mature product.

Discounting

Mature product can be a somewhat extreme

Re-Branding

In some cases, a product life cycle can only go so far in one place.

Expanding Abroad

also known as product assortment, refers to the total number of product lines that a company offers to its customers.

Product Mix

the number of product lines in the product mix

Product Mix Width

shows the number of different products in a product line.

Product Line Length

shows how many subgroups the product line contains.

Product Line Depth

pertains to how closely related product lines are to one another in terms of use, production and distribution.

Product Consistency

Marketing managers have to settle on the best length of the product line by adding fresh items or dropping existing items from. the line.

Product Line Decision

Product line stretching takes place when a business adds fresh product to the product line and the latest product types are of a higher or lower quality than present products in the product line.

Product Line Stretching Decision

This strategy is placing a brand in that part of the market where it will have a approving acceptance compared with competing brands.

Product Positioning

This strategy cuts in the composition of a company's product portfolio, by pruning the number of products within a line or by totally divesting a division or business.

Product Elimination

This strategy means reviewing the current position of the product and its marketing mix and seeking a new position for it that seems more appropriate.

Product Repositioning

This strategy is about competing against one's own brand through introduction of competing products, use of private labels and selling to original equipment manufacturers.

Product Overlap

It is determined by taking into account the overall mission of the business unit. The company may implement a single-product, a multiple product strategy or a system-of-products strategy

Product Scope

It concerns delivering on promises made for the product or service.

Value Marketing

It deals with the degree of standardization of a product.

Product Design

Industrial Revolution

Danny Wee · 16問 · 2年前

Industrial Revolution