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LOGMAN: PACKAGING AND LABELING

LOGMAN: PACKAGING AND LABELING
18問 • 2年前
  • JORNALA, David Christian - HRDM 1-2 B. Jornala
    • 通報

    問題一覧

  • 1

    The package = physical container or wrapping for a product It is an integral part of product planning and promotion  10% of the retail price is spent on developing, designing, and producing just the package

    Packaging

  • 2

    - Attractive, colorful, and visually appealing packages have promotional value - A well designed package is a powerful selling device because it helps the product stand out from its competitors

    Promoting and selling the product

  • 3

    packaging different products or services together  Usually the bundle price is cheaper than buying them individually

    Mixed bundling

  • 4

    two or more similar products are placed on sale for one package price

    Price bundling

  • 5

    - Packaging is sometimes used to promote an image such as prestige, convenience, or status - Can be a crucial part of the marketing strategy, particularly in advertising

    Defining product Identity

  • 6

    Gives customer useful information on: - directions for using the product - its contents - product guarantees - nutritional value - potential hazards

    Providing information

  • 7

    When designing packages, companies analyze customer lifestyles and create packaging that meets their needs for size and convenience

    Expressing Customer Needs

  • 8

    Proper packaging helps to eliminate potential injuries or misuse of a product  Formerly glass containers are now plastic  Childproof caps  Tamper resistant packages

    Ensure Safe Use

  • 9

    packages with preformed plastic molds surrounding individual items arranged on a backing

    Blisterpacks

  • 10

    a. Must protect during shipping, storage, and display b. Prevent or discourage from tampering c. Prevent shoplifting d. Protect against breakage and spoilage

    Protecting the product

  • 11

    Do you ever get frustrated when you buy something and the package if filled with more air than product?

    Air to spare

  • 12

    technology that keeps foods fresh without refrigeration for extended periods

    Aseptic Packaging

  • 13

    recycled material, less plastic, and safer for the environment

    Environmental Packaging

  • 14

    promote social and political causes  May be totally unrelated to the product

    Cause Packaging

  • 15

    an identification tag, wrapper, seal, or imprinted message that is attached to a product or its package  Main function is to inform customers about a product’s contents and give directions for use  Protects businesses from legal liability if someone if injured while using the product

    Label

  • 16

    gives brand name and trademark or logo

    Brand Label

  • 17

    give information about product use, construction, care, performance, and other features

    Descriptive Label

  • 18

    states the quality of a product

    Grade label

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    JORNALA, David Christian - HRDM 1-2 B. Jornala

    問題一覧

  • 1

    The package = physical container or wrapping for a product It is an integral part of product planning and promotion  10% of the retail price is spent on developing, designing, and producing just the package

    Packaging

  • 2

    - Attractive, colorful, and visually appealing packages have promotional value - A well designed package is a powerful selling device because it helps the product stand out from its competitors

    Promoting and selling the product

  • 3

    packaging different products or services together  Usually the bundle price is cheaper than buying them individually

    Mixed bundling

  • 4

    two or more similar products are placed on sale for one package price

    Price bundling

  • 5

    - Packaging is sometimes used to promote an image such as prestige, convenience, or status - Can be a crucial part of the marketing strategy, particularly in advertising

    Defining product Identity

  • 6

    Gives customer useful information on: - directions for using the product - its contents - product guarantees - nutritional value - potential hazards

    Providing information

  • 7

    When designing packages, companies analyze customer lifestyles and create packaging that meets their needs for size and convenience

    Expressing Customer Needs

  • 8

    Proper packaging helps to eliminate potential injuries or misuse of a product  Formerly glass containers are now plastic  Childproof caps  Tamper resistant packages

    Ensure Safe Use

  • 9

    packages with preformed plastic molds surrounding individual items arranged on a backing

    Blisterpacks

  • 10

    a. Must protect during shipping, storage, and display b. Prevent or discourage from tampering c. Prevent shoplifting d. Protect against breakage and spoilage

    Protecting the product

  • 11

    Do you ever get frustrated when you buy something and the package if filled with more air than product?

    Air to spare

  • 12

    technology that keeps foods fresh without refrigeration for extended periods

    Aseptic Packaging

  • 13

    recycled material, less plastic, and safer for the environment

    Environmental Packaging

  • 14

    promote social and political causes  May be totally unrelated to the product

    Cause Packaging

  • 15

    an identification tag, wrapper, seal, or imprinted message that is attached to a product or its package  Main function is to inform customers about a product’s contents and give directions for use  Protects businesses from legal liability if someone if injured while using the product

    Label

  • 16

    gives brand name and trademark or logo

    Brand Label

  • 17

    give information about product use, construction, care, performance, and other features

    Descriptive Label

  • 18

    states the quality of a product

    Grade label