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Philosophy of Socio - Anthropological Foundation of Physical Education and Sports : Sports Marketing

Philosophy of Socio - Anthropological Foundation of Physical Education and Sports : Sports Marketing
12問 • 1年前
  • Seven
  • 通報

    問題一覧

  • 1

    business strategy of marketing principles and processes to sports products and of non-sports products through association with sports

    Marketing management on sports

  • 2

    -the day-to-day operation of the world of sports and recreation -planning for and organizing promotional efforts -managing the resources of an organization or facility

    Management on sport : business strategy

  • 3

    -the promotion of teams, events, and other products and services into sports events -the strategy and coordination

    Marketing in Sports : Organizing Promotion

  • 4

    ► The sporting or entertainment event which will draw participants, spectators, and sponsors ► Can be amateur or professional ▸ May provide entertainment ▸ May provide an opportunity for exposure for sponsors

    Event

  • 5

    Event triangle emphasizes the relationships between the three:

    Participants, Spectators, Sponsors

  • 6

    Specific Tasks of Marketing Management in Sports

    Make an impression on the fans, Increase loyalty, Encourage journalist, Encourage the fan

  • 7

    > Typically attends the event as a source of entertainment > Usually pays to attends the event > May be exposed to promotions for the event and event sponsors

    Spectator

  • 8

    The Exchanges in the Event Triangle 4Ps of Marketing

    Price, Product, Promotion, Place

  • 9

    cost of tickets

    Price

  • 10

    services offered by the sponsors

    Product

  • 11

    access to fans thru sponsors

    Promotion

  • 12

    the venue of the entertainment

    Place

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    問題一覧

  • 1

    business strategy of marketing principles and processes to sports products and of non-sports products through association with sports

    Marketing management on sports

  • 2

    -the day-to-day operation of the world of sports and recreation -planning for and organizing promotional efforts -managing the resources of an organization or facility

    Management on sport : business strategy

  • 3

    -the promotion of teams, events, and other products and services into sports events -the strategy and coordination

    Marketing in Sports : Organizing Promotion

  • 4

    ► The sporting or entertainment event which will draw participants, spectators, and sponsors ► Can be amateur or professional ▸ May provide entertainment ▸ May provide an opportunity for exposure for sponsors

    Event

  • 5

    Event triangle emphasizes the relationships between the three:

    Participants, Spectators, Sponsors

  • 6

    Specific Tasks of Marketing Management in Sports

    Make an impression on the fans, Increase loyalty, Encourage journalist, Encourage the fan

  • 7

    > Typically attends the event as a source of entertainment > Usually pays to attends the event > May be exposed to promotions for the event and event sponsors

    Spectator

  • 8

    The Exchanges in the Event Triangle 4Ps of Marketing

    Price, Product, Promotion, Place

  • 9

    cost of tickets

    Price

  • 10

    services offered by the sponsors

    Product

  • 11

    access to fans thru sponsors

    Promotion

  • 12

    the venue of the entertainment

    Place