DEFAMILIARIZATION by

Who says this there are many ways to skin a cat

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is the artistic technique of forcing the audience to see common things in an unfamiliar or strange way, in order to enhance perception of the familiar.

is concerned with everything that can be taken as a sign

is everything which can be taken as significantly substituting for something else

When did charles sanders peirce born and died

Peirce theory of sign includes,

is synonymous with Saussure‘s concept termed as signifier which means physical signs (explicitly exist), but does not have to be material in nature.

refers to something that is represented or exemplified by the sign, which owns both properties of concrete and abstract in nature.

means any meanings conveyed by the represantatum about the object which was previously unknown, and abstract in nature (implicitly exist) and does not exist in human perception.

What is the theory of sign of ferdinand de saussure

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refers to something that is in a material form (physical), explicitly exist and can be distinguished by human senses.

denotes to something literally and physically does not exist, which is in abstract basis.

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Roland gérard barther order of signification

of signification is that of denotation: at this level there is a sign consisting of a signifier and a signified. At this denotative level, a picture of a rose signifies the flower.

Second order