問題一覧
1
In a weak economy when consumers are more interested in buying cheaper
Purpose-Based Marketing
2
brands, Stengel acknowledges that ads must promote price, but he says ads must also show the ____ of the product or service to be cost effective
Intrinsic value
3
brands, Stengel acknowledges that ads must promote price, but he says ads must also show the intrinsic value of the product or service to be ___
cost effective
4
Information collection, retrieval, and storage can be used to create ___ in ways such as cross-selling to customers, monitoring suppliers, keeping managers and employees informed, coordinating activities among divisions, and managing funds.
competitive advantages
5
Customers trust each others' ____ more than a company's marketing pitch, and the more they talk freely, the more the firm can learn how to improve its product, service, and marketing
opinions
6
A good information system can allow a firm to ___
reduce cost
7
Companies in virtually every industry are relying on the development of
Research and Development Issues
8
New ___ and services to fuel profitability and growth.
products
9
New products and ___ to fuel profitability and growth.
services
10
Several finance/accounting concepts considered to be central to strategy implementation: acquiring needed capital, developing projected financial statements, preparing financial budgets, and evaluating the worth of a business.
Finance/Accounting Issues
11
___ entails developing schematic representations that reflect how your products or services compare to competitors' on dimensions most important to success in the industry.
Positioning
12
____ can be defined as the subdividing of a market into distinct subsets of customers according to needs and buying habits.
Market Segmentation
exam
exam
Lydster Joy Baquero Alonzo · 24問 · 1年前exam
exam
24問 • 1年前exam..
exam..
Lydster Joy Baquero Alonzo · 21問 · 1年前exam..
exam..
21問 • 1年前exam...
exam...
Lydster Joy Baquero Alonzo · 24問 · 1年前exam...
exam...
24問 • 1年前lesson 8
lesson 8
Lydster Joy Baquero Alonzo · 20問 · 1年前lesson 8
lesson 8
20問 • 1年前noli me
noli me
Lydster Joy Baquero Alonzo · 31問 · 1年前noli me
noli me
31問 • 1年前el fili
el fili
Lydster Joy Baquero Alonzo · 20問 · 1年前el fili
el fili
20問 • 1年前exam
exam
Lydster Joy Baquero Alonzo · 24問 · 1年前exam
exam
24問 • 1年前exam.
exam.
Lydster Joy Baquero Alonzo · 14問 · 1年前exam.
exam.
14問 • 1年前exam....
exam....
Lydster Joy Baquero Alonzo · 20問 · 1年前exam....
exam....
20問 • 1年前p.e.
p.e.
Lydster Joy Baquero Alonzo · 37問 · 1年前p.e.
p.e.
37問 • 1年前chap 6
chap 6
Lydster Joy Baquero Alonzo · 7問 · 1年前chap 6
chap 6
7問 • 1年前chap 6
chap 6
Lydster Joy Baquero Alonzo · 18問 · 1年前chap 6
chap 6
18問 • 1年前chap 9
chap 9
Lydster Joy Baquero Alonzo · 33問 · 1年前chap 9
chap 9
33問 • 1年前chap 7
chap 7
Lydster Joy Baquero Alonzo · 9問 · 1年前chap 7
chap 7
9問 • 1年前chap 7
chap 7
Lydster Joy Baquero Alonzo · 54問 · 1年前chap 7
chap 7
54問 • 1年前chap 8
chap 8
Lydster Joy Baquero Alonzo · 60問 · 1年前chap 8
chap 8
60問 • 1年前chap 8. part 2
chap 8. part 2
Lydster Joy Baquero Alonzo · 49問 · 1年前chap 8. part 2
chap 8. part 2
49問 • 1年前chap 9
chap 9
Lydster Joy Baquero Alonzo · 44問 · 1年前chap 9
chap 9
44問 • 1年前chap 10
chap 10
Lydster Joy Baquero Alonzo · 30問 · 1年前chap 10
chap 10
30問 • 1年前chap 7
chap 7
Lydster Joy Baquero Alonzo · 32問 · 1年前chap 7
chap 7
32問 • 1年前chap 8
chap 8
Lydster Joy Baquero Alonzo · 46問 · 1年前chap 8
chap 8
46問 • 1年前chap 9
chap 9
Lydster Joy Baquero Alonzo · 34問 · 1年前chap 9
chap 9
34問 • 1年前chap 9
chap 9
Lydster Joy Baquero Alonzo · 24問 · 1年前chap 9
chap 9
24問 • 1年前chap 10
chap 10
Lydster Joy Baquero Alonzo · 27問 · 1年前chap 10
chap 10
27問 • 1年前chap11
chap11
Lydster Joy Baquero Alonzo · 26問 · 1年前chap11
chap11
26問 • 1年前chap 8
chap 8
Lydster Joy Baquero Alonzo · 19問 · 1年前chap 8
chap 8
19問 • 1年前oba
oba
Lydster Joy Baquero Alonzo · 30問 · 1年前oba
oba
30問 • 1年前chap 4
chap 4
Lydster Joy Baquero Alonzo · 15問 · 1年前chap 4
chap 4
15問 • 1年前chap 4.1
chap 4.1
Lydster Joy Baquero Alonzo · 24問 · 1年前chap 4.1
chap 4.1
24問 • 1年前chap3
chap3
Lydster Joy Baquero Alonzo · 46問 · 1年前chap3
chap3
46問 • 1年前chap 4
chap 4
Lydster Joy Baquero Alonzo · 25問 · 1年前chap 4
chap 4
25問 • 1年前chap 5
chap 5
Lydster Joy Baquero Alonzo · 18問 · 1年前chap 5
chap 5
18問 • 1年前問題一覧
1
In a weak economy when consumers are more interested in buying cheaper
Purpose-Based Marketing
2
brands, Stengel acknowledges that ads must promote price, but he says ads must also show the ____ of the product or service to be cost effective
Intrinsic value
3
brands, Stengel acknowledges that ads must promote price, but he says ads must also show the intrinsic value of the product or service to be ___
cost effective
4
Information collection, retrieval, and storage can be used to create ___ in ways such as cross-selling to customers, monitoring suppliers, keeping managers and employees informed, coordinating activities among divisions, and managing funds.
competitive advantages
5
Customers trust each others' ____ more than a company's marketing pitch, and the more they talk freely, the more the firm can learn how to improve its product, service, and marketing
opinions
6
A good information system can allow a firm to ___
reduce cost
7
Companies in virtually every industry are relying on the development of
Research and Development Issues
8
New ___ and services to fuel profitability and growth.
products
9
New products and ___ to fuel profitability and growth.
services
10
Several finance/accounting concepts considered to be central to strategy implementation: acquiring needed capital, developing projected financial statements, preparing financial budgets, and evaluating the worth of a business.
Finance/Accounting Issues
11
___ entails developing schematic representations that reflect how your products or services compare to competitors' on dimensions most important to success in the industry.
Positioning
12
____ can be defined as the subdividing of a market into distinct subsets of customers according to needs and buying habits.
Market Segmentation