問題一覧
1
The environment consist of myriad external, uncontrollable factors within which marketing channels exist.
The Marketing Channel and the Environment
2
Refers to all the economic factors that affect commercial and consumer behavior
Economic Environment
3
A peculiarity of the influence of environment in marketing channels context should be noted.
True
4
Because the marketing _manager_ includes independent firms such as retailers, and wholesalers.
False
5
___ must also be concerned with the impact of the environment on these channel members.
Channel managers
6
The ____ should analyze the impact of environment not only on their own firms and ultimate target markets, but also on the participants in the marketing channel.
Channel managers
7
define by professional economist, as a two consecutive quarters of decline in the Gross Domestic Product (GDP)
Recession
8
___ is a sustained increase in the general price level of goods and services in an economy over a period of time.
Inflation
9
___ is a decrease in the general price level of goods and services. Deflation occurs when the inflation rates fall below 0%.
Deflation
10
____ like the federal budget deficit, the national debt, and the trade deficit, which have risen dramatically in recent years.
Other Economic Issues
11
Consumers also tends to “____” in terms of the stores they patronize during periods of high inflation.
trade down
12
dynamic external system in which a business competes and functions.
Competitive Environment
13
A set of beliefs, customs, practices and behavior that exists within a population.
Sociocultural Environment
14
competition between firms of the same type.
This is the most visible and frequently discussed form of competition.
For example, an automobile manufacturer versus another automobile manufacturer.
Horizontal Competition
15
competition between different types of firms at the same channel level, such as the off-price store versus the department store or the merchant wholesaler versus agents and brokers.
Also, in more recent years, intertype competition is reflected in online retailers competing with conventional store-based retailers.
Intertype Competition
16
Refers to competition between channel members at different levels in the channel, such as retailer versus wholesaler, wholesaler versus manufacturer or manufacturer versus retailer.
Vertical Competition
17
Refers to complete channels competing with other complete channels.
Channel system competition
18
production and marketing facilities are owned by the same company
Corporate channels
19
Independent channel members (producers or manufacturers, wholesalers, and retailers) are linked by a formal contractual agreement.
Contractual channels
20
Result from strong domination by one of the channel members, frequently a manufacturer, over the other members.
Administered channel systems
21
this term is most commonly used to describe the interconnectedness and interdependencies of countries around the world.
Globalization
22
this ability to constantly be on the move while still being able to stay in constant contact has not been lost on consumers. Indeed, buying products and services while literally running around has become a common expectation for consumers armed with laptops and smartphones all over the world.
Mobility and Connectedness
23
Refers to interaction in networks comprised of individuals or organizations that are linked together based on some type of common interest such as friendship, beliefs, hobbies, professional pursuits, special knowledge and many others.
Social Networking
24
a term that has often been used to refer to a preserving the environment and human health.
The Green Movement
25
Refers to the state of science and technology in the country and related aspects such as rate of technological progress, institutional arrangements for development and application of new technology, etc.
Technological Environment
26
Refers to the set of laws that impact marketing channels. Refers to the code of conduct that defines the legal boundaries for business activity.
Legal Environment
27
refers to the linking together of channel member information systems to provide real-time responses to communication between channel members.
Electronic Data Interchange (EDI)
28
this reduced the amount of labor and paper works involved in inventory management, but it has also made a vast array of timely and valuable information available to managers, enabling them to make better merchandising decisions.
Scanners, Computerized Inventory Management, and Handheld Computers
29
the digital revolution is the term commonly used to describe the huge transformation that has taken place over the past three decades from analog and mechanical technology to digital technology.
RFID (Radio Frequency Identification)
30
an internet-based technology that enables both large and small businesses and organizations to utilize highly sophisticated computer applications without having to have their own hardware, software, office computing space and staff.
Cloud computing
31
the law that governs the national taxation in the Philippines.
Tax Reform Act of 1997 (Republic Act No.8424)
32
The law that governs employment practices and labor relations in the Philippines.
The Local Government Code of the Philippines (Republic Act No.7160)
33
the law that protects the interest of the consumers in the Philippines, promote their general welfare, and establish standards of conduct for business and industry.
Consumer Act of the Philippines (Republic Act No.7394)
34
The Anti-Red Tape Act of 2007
RA 9485
35
Foreign Investments Act of 1991
RA No 7042
36
Anti-Violence Against Women and Children Act of 2004
RA 9262
37
Truth in Lending Act
RA No 3765
38
refers to the practice whereby a producer or manufacturer uses two or more different channel structures for distributing the same product to his target market.
Dual Distribution (multi-channel distribution)
39
arrangement exists when a supplier requires its channel members to sell only its products or to refrain from selling products from directly competitive suppliers.
Exclusive Dealing
40
if a supplier requires channel members to carry a broad group of products in order to sell any particular products in the suppliers line this practice.
Full-line forcing
41
Refers to the practice whereby a supplier, either directly or indirectly, sells at different prices to the same class of channel members to the extent that such price differentials tend to lessen competition.
Price Discrimination
42
the suppliers attempt to control the prices charged by its channel members for the suppliers’ products is typically.
Price Maintenance (fair trade)
43
the suppliers may select whomever they want as channel members and refuse to deal with whomever they want.
Refusal to Deal
44
when manufacturer attempts to stipulate to whom channel member may resell the manufacturer’s product and in what specific geographical market areas, they may be sold he/she is engaging in the practice.
Resale Restrictions
45
Whereby the supplier sells a product to a channel member on condition that the channel member also purchase another product as well, or at least agrees not to purchase that product from any other supplier.
Tying Agreements
46
firms that own and operates organizations at other levels of the distribution channel.
Vertical Integration
exam
exam
Lydster Joy Baquero Alonzo · 24問 · 1年前exam
exam
24問 • 1年前exam..
exam..
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lesson 8
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noli me
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noli me
31問 • 1年前el fili
el fili
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el fili
20問 • 1年前exam
exam
Lydster Joy Baquero Alonzo · 24問 · 1年前exam
exam
24問 • 1年前exam.
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exam....
20問 • 1年前p.e.
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Lydster Joy Baquero Alonzo · 37問 · 1年前p.e.
p.e.
37問 • 1年前chap 6
chap 6
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chap 6
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chap 6
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chap 6
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chap 9
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chap 9
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chap 7
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chap 7
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chap 7
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chap 7
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chap 8
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chap 8
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chap 8. part 2
49問 • 1年前chap 9
chap 9
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chap 9
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chap 10
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chap 10
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chap 7
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chap 7
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chap 8
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chap 8
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chap 9
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chap 9
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chap 9
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chap 9
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chap 10
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chap 10
27問 • 1年前chap11
chap11
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chap11
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chap 8
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chap 8
19問 • 1年前oba
oba
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oba
30問 • 1年前obaa
obaa
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obaa
12問 • 1年前chap 4
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Lydster Joy Baquero Alonzo · 15問 · 1年前chap 4
chap 4
15問 • 1年前chap 4.1
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chap 4.1
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chap 4
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chap 4
25問 • 1年前chap 5
chap 5
Lydster Joy Baquero Alonzo · 18問 · 1年前chap 5
chap 5
18問 • 1年前問題一覧
1
The environment consist of myriad external, uncontrollable factors within which marketing channels exist.
The Marketing Channel and the Environment
2
Refers to all the economic factors that affect commercial and consumer behavior
Economic Environment
3
A peculiarity of the influence of environment in marketing channels context should be noted.
True
4
Because the marketing _manager_ includes independent firms such as retailers, and wholesalers.
False
5
___ must also be concerned with the impact of the environment on these channel members.
Channel managers
6
The ____ should analyze the impact of environment not only on their own firms and ultimate target markets, but also on the participants in the marketing channel.
Channel managers
7
define by professional economist, as a two consecutive quarters of decline in the Gross Domestic Product (GDP)
Recession
8
___ is a sustained increase in the general price level of goods and services in an economy over a period of time.
Inflation
9
___ is a decrease in the general price level of goods and services. Deflation occurs when the inflation rates fall below 0%.
Deflation
10
____ like the federal budget deficit, the national debt, and the trade deficit, which have risen dramatically in recent years.
Other Economic Issues
11
Consumers also tends to “____” in terms of the stores they patronize during periods of high inflation.
trade down
12
dynamic external system in which a business competes and functions.
Competitive Environment
13
A set of beliefs, customs, practices and behavior that exists within a population.
Sociocultural Environment
14
competition between firms of the same type.
This is the most visible and frequently discussed form of competition.
For example, an automobile manufacturer versus another automobile manufacturer.
Horizontal Competition
15
competition between different types of firms at the same channel level, such as the off-price store versus the department store or the merchant wholesaler versus agents and brokers.
Also, in more recent years, intertype competition is reflected in online retailers competing with conventional store-based retailers.
Intertype Competition
16
Refers to competition between channel members at different levels in the channel, such as retailer versus wholesaler, wholesaler versus manufacturer or manufacturer versus retailer.
Vertical Competition
17
Refers to complete channels competing with other complete channels.
Channel system competition
18
production and marketing facilities are owned by the same company
Corporate channels
19
Independent channel members (producers or manufacturers, wholesalers, and retailers) are linked by a formal contractual agreement.
Contractual channels
20
Result from strong domination by one of the channel members, frequently a manufacturer, over the other members.
Administered channel systems
21
this term is most commonly used to describe the interconnectedness and interdependencies of countries around the world.
Globalization
22
this ability to constantly be on the move while still being able to stay in constant contact has not been lost on consumers. Indeed, buying products and services while literally running around has become a common expectation for consumers armed with laptops and smartphones all over the world.
Mobility and Connectedness
23
Refers to interaction in networks comprised of individuals or organizations that are linked together based on some type of common interest such as friendship, beliefs, hobbies, professional pursuits, special knowledge and many others.
Social Networking
24
a term that has often been used to refer to a preserving the environment and human health.
The Green Movement
25
Refers to the state of science and technology in the country and related aspects such as rate of technological progress, institutional arrangements for development and application of new technology, etc.
Technological Environment
26
Refers to the set of laws that impact marketing channels. Refers to the code of conduct that defines the legal boundaries for business activity.
Legal Environment
27
refers to the linking together of channel member information systems to provide real-time responses to communication between channel members.
Electronic Data Interchange (EDI)
28
this reduced the amount of labor and paper works involved in inventory management, but it has also made a vast array of timely and valuable information available to managers, enabling them to make better merchandising decisions.
Scanners, Computerized Inventory Management, and Handheld Computers
29
the digital revolution is the term commonly used to describe the huge transformation that has taken place over the past three decades from analog and mechanical technology to digital technology.
RFID (Radio Frequency Identification)
30
an internet-based technology that enables both large and small businesses and organizations to utilize highly sophisticated computer applications without having to have their own hardware, software, office computing space and staff.
Cloud computing
31
the law that governs the national taxation in the Philippines.
Tax Reform Act of 1997 (Republic Act No.8424)
32
The law that governs employment practices and labor relations in the Philippines.
The Local Government Code of the Philippines (Republic Act No.7160)
33
the law that protects the interest of the consumers in the Philippines, promote their general welfare, and establish standards of conduct for business and industry.
Consumer Act of the Philippines (Republic Act No.7394)
34
The Anti-Red Tape Act of 2007
RA 9485
35
Foreign Investments Act of 1991
RA No 7042
36
Anti-Violence Against Women and Children Act of 2004
RA 9262
37
Truth in Lending Act
RA No 3765
38
refers to the practice whereby a producer or manufacturer uses two or more different channel structures for distributing the same product to his target market.
Dual Distribution (multi-channel distribution)
39
arrangement exists when a supplier requires its channel members to sell only its products or to refrain from selling products from directly competitive suppliers.
Exclusive Dealing
40
if a supplier requires channel members to carry a broad group of products in order to sell any particular products in the suppliers line this practice.
Full-line forcing
41
Refers to the practice whereby a supplier, either directly or indirectly, sells at different prices to the same class of channel members to the extent that such price differentials tend to lessen competition.
Price Discrimination
42
the suppliers attempt to control the prices charged by its channel members for the suppliers’ products is typically.
Price Maintenance (fair trade)
43
the suppliers may select whomever they want as channel members and refuse to deal with whomever they want.
Refusal to Deal
44
when manufacturer attempts to stipulate to whom channel member may resell the manufacturer’s product and in what specific geographical market areas, they may be sold he/she is engaging in the practice.
Resale Restrictions
45
Whereby the supplier sells a product to a channel member on condition that the channel member also purchase another product as well, or at least agrees not to purchase that product from any other supplier.
Tying Agreements
46
firms that own and operates organizations at other levels of the distribution channel.
Vertical Integration