- acquired a system of COMPUTATION AND REASONING. e.g. ability to enunciate words in a given language

- acquired a set of METHODS AND TECHNIQUES For utilizing a closed set of means. (SPECIFIC)

the speaker’s ability to produce RELIABLE RESULTS consistently by enhancing communication skills and ensuring that communicative competence is always applied in any speaking engagement

the reflective practical art of STRATEGIC UTTERANCE in context from the point of view of the participants, both speaker and hearer, writer and reader. (—)

beginnings of rhetoric speaker-centric, pioneered by — and practiceed by the —

DELIVER RULINGS IN COURT, LEGISLATURES, AND POLITICAL GATHERINGS

RETHORICAL TRIANGLE

Emotional impact Personal connection

• Trustworthiness of credibility • Tone/Style

• Facts, statistics, case studies, scientific evidence

refers to the PERSONS, EVENTS, OBJECTS, AND RELATIONS presenting an ACTUAL OR POTENTIONAL PROBLEM that can be solved when the audience members act upon the messages presented in the speech activity.

problems that needs urgent solutions example: CLIMATE CHANGE (giving speeches can inform the public about the urgency of the exigence and the actions that needs to be done.

people who have the capacity to act on the change that the exigence needs. example: • small actions about environment - citizens • policies - national leaders and lawmakers

any reason that might hinder the audience from performing actions that will affect the exigence positively. • speaker - properly craft speech • audience - difference in interests, beliefs, traditions etc.

new FRONTIER OF DIGITAL ANALYSIS and studies as it provides new ways of thinking about how people form identities and create communities in digital spaces

basic characteristics of digital media that support digital rhetoric

provides fast oral and written transmission of messages, which allows fast exposure to persuasive messages and quick response and action

This provides higher chance of PERSUADING MORE PEOPLE TO ACT on an exigence.

people tend to be more confident and unafraid when — is secured

provides an opportunity for interaction between the source and the audience

“THE ARTIFICER OF PERSUASION”

“MEANS OF PERSUASION” —

THERE IS AN “—” OF PARTICIPANTS

communication skills + competence =