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問題一覧
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A ____ is a package of travel services that includes transportation, accommodations, food, and entertainment on a cruise ship.
The Cruise Product
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5 key components
- Transportation (cruise ship) - Accommodations (cabins) - Food and Beverage -Entertainment and Activities - Shore Excursion
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2 Composition of a Cruise as a Package A cruise is a package of services that includes:
Transportation (cruise ship) - Accommodations (cabins)
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the physical components of a cruise package that provide customers with a tangible experience, such as enjoying a meal or participating in an onboard activity.
tangible product
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example of Tangible Products
- Food and Beverage - Entertainment and Activities
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the non-physical components of a cruise package. They provide customers with an emotional connection and a memorable experience.
Intangible Products
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example of Intangible Products
Service (hospitality, customer service) Experience (onboard activities, shore excursions)
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What does Cruise Sell to its Target Market?
Experiences Memories Personal Growth
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Experiences
(e.g. relaxation, adventure, cultural immersion)
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(e.g. onboard activities, shore excursions, dining experiences)
Memories
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Personal Growth
e.g. learning new skills, meeting new people
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3 Economics of Cruising The economics of cruising involves:
- High fixed costs (e.g. ship maintenance, crew salaries) - Low variable costs (e.g. food, fuel) - Economies of scale (e.g. larger ships, more efficient operations)
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5 Types of Cruise Experiences
- Luxury Cruises - Adventure Cruises - Family Cruises - River Cruises - Specialty Cruises (e.g.food and wine, music, history)
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3 Main Types of Cruise Itineraries
Perennial Cruises - Seasonal Cruises - Repositioning Cruises -
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Operate year-round, visiting destinations that are popular regardless of the season.
Perennial Cruises
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Operate during specific times of the year, often coinciding with holidays, special events, or seasonal changes.popular destinations.
Seasonal Cruises
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Take place when a cruise ship is moving from one region to another, often at the beginning or end of a season. - Can offer a unique itinerary and often at a lower cost.
Repositioning Cruises
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is the action plan for cruise. It tells where ship is going to be and when. It’s basically a map of cruise essential for planning purposes (AAA Travel, 2023)
Cruise
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5 key components
- Transportation (cruise ship) - Accommodations (cabins) - Food and Beverage -Entertainment and Activities - Shore Excursion
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5 key components
- Transportation (cruise ship) - Accommodations (cabins) - Food and Beverage -Entertainment and Activities - Shore Excursion
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5 key components
- Transportation (cruise ship) - Accommodations (cabins) - Food and Beverage -Entertainment and Activities - Shore Excursion
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example of Intangible Products
Service (hospitality, customer service) Experience (onboard activities, shore excursions)
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example of Intangible Products
Service (hospitality, customer service) Experience (onboard activities, shore excursions)
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example of Intangible Products
Service (hospitality, customer service) Experience (onboard activities, shore excursions)
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example of Intangible Products
Service (hospitality, customer service) Experience (onboard activities, shore excursions)
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5 key components
- Transportation (cruise ship) - Accommodations (cabins) - Food and Beverage -Entertainment and Activities - Shore Excursion
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5 Types of Cruise Experiences
- Luxury Cruises - Adventure Cruises - Family Cruises - River Cruises - Specialty Cruises (e.g.food and wine, music, history)
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5 Types of Cruise Experiences
- Luxury Cruises - Adventure Cruises - Family Cruises - River Cruises - Specialty Cruises (e.g.food and wine, music, history)