暗記メーカー

暗記メーカー

​
ログイン

Marketing Strategies

Marketing Strategies
21問 • 1年前
  • Angel Holivelle Carasco
    • 通報

    問題一覧

  • 1

    a process of using the marketing mix to satisfy and attract consumers to make a profit for the organization.

    Marketing Strategies

  • 2

    types of strategies

    -Market Scope Strategy • Product Strategy • Promotion Strategy • Pricing Strategy -Distribution Strategy

  • 3

    Types of Marketing Strategy There are two levels of strategizings

    General Marketing Strategies Decision Area Strategies

  • 4

    This concept describes how marketing will achieve an objective

    General Marketing Strategies

  • 5

    Used to achieve general marketing strategies by considering the 4p's and the 2c's

    Decision Area Strategies

  • 6

    General Marketing Strategies Can be apart of the following categories:

    Market Expansion Market Share Growth Niche Market Status Quo Market Exit

  • 7

    Used to grow overall sales

    Marketing Expansion

  • 8

    Two approaches of Marketing Expansion

    Grow Sales with existing product Grow Sales with New Product

  • 9

    This is done by getting existing customers to buy more, getting potential customers to buy and selling current products in new markets

    Grow Sales with existing product

  • 10

    Introduce updated versions of a existing product, introduce products that are extensions of a current product or just introduce products that were not previously marketed

    Grow Sales with New Product

  • 11

    Used to increase market share of a company

    Marketing Share Growth

  • 12

    Best way of marketing share growth

    Take sales away from competitors

  • 13

    This strategy focuses on getting a segment of the overall market This focuses on getting the product introduced to the larger markets as a different and unique product.

    Niche Market

  • 14

    This is a strategy used to keep the current position of a marketer in the market.

    Status Quo

  • 15

    This strategy is getting rid of the product in the market This can be done by removing the product from the company's product mix or by selling it to another organization.

    Market Exit

  • 16

    areas that support decision area strategies are

    Target Market Strategy Product Strategy Pricing Strategy Distribution Strategy Promotion Strategy

  • 17

    Have segmenting techniques

    Target Market Strategy

  • 18

    Develop and introduce a new product

    Product Strategy

  • 19

    Lowering your prices compared to competitors

    Pricing Strategy

  • 20

    Gaining relationships with important distribution partners that serve the target market

    Distribution Strategy

  • 21

    Bring awareneess of the product to the target market

    Promotion Strategy

    • Module 6 UTS

    Module 6 UTS

    Angel Holivelle Carasco · 32問 · 1年前

    Module 6 UTS

    Module 6 UTS

    32問 • 1年前
    Angel Holivelle Carasco

    MODULE 3 UTS

    MODULE 3 UTS

    Angel Holivelle Carasco · 26問 · 1年前

    MODULE 3 UTS

    MODULE 3 UTS

    26問 • 1年前
    Angel Holivelle Carasco

    Module 4 UTS

    Module 4 UTS

    Angel Holivelle Carasco · 28問 · 1年前

    Module 4 UTS

    Module 4 UTS

    28問 • 1年前
    Angel Holivelle Carasco

    MODULE 5 UTS

    MODULE 5 UTS

    Angel Holivelle Carasco · 15問 · 1年前

    MODULE 5 UTS

    MODULE 5 UTS

    15問 • 1年前
    Angel Holivelle Carasco

    Module 1

    Module 1

    Angel Holivelle Carasco · 50問 · 1年前

    Module 1

    Module 1

    50問 • 1年前
    Angel Holivelle Carasco

    Module 2

    Module 2

    Angel Holivelle Carasco · 38問 · 1年前

    Module 2

    Module 2

    38問 • 1年前
    Angel Holivelle Carasco

    Module 3

    Module 3

    Angel Holivelle Carasco · 24問 · 1年前

    Module 3

    Module 3

    24問 • 1年前
    Angel Holivelle Carasco

    Module 4

    Module 4

    Angel Holivelle Carasco · 17問 · 1年前

    Module 4

    Module 4

    17問 • 1年前
    Angel Holivelle Carasco

    STS quiz

    STS quiz

    Angel Holivelle Carasco · 23問 · 1年前

    STS quiz

    STS quiz

    23問 • 1年前
    Angel Holivelle Carasco

    Taxation

    Taxation

    Angel Holivelle Carasco · 19問 · 1年前

    Taxation

    Taxation

    19問 • 1年前
    Angel Holivelle Carasco

    Understanding Consumers Behavior

    Understanding Consumers Behavior

    Angel Holivelle Carasco · 20問 · 1年前

    Understanding Consumers Behavior

    Understanding Consumers Behavior

    20問 • 1年前
    Angel Holivelle Carasco

    Modeling Behavior

    Modeling Behavior

    Angel Holivelle Carasco · 23問 · 1年前

    Modeling Behavior

    Modeling Behavior

    23問 • 1年前
    Angel Holivelle Carasco

    Globalization

    Globalization

    Angel Holivelle Carasco · 40問 · 1年前

    Globalization

    Globalization

    40問 • 1年前
    Angel Holivelle Carasco

    The Globalization of World Economics

    The Globalization of World Economics

    Angel Holivelle Carasco · 48問 · 1年前

    The Globalization of World Economics

    The Globalization of World Economics

    48問 • 1年前
    Angel Holivelle Carasco

    Market Integration

    Market Integration

    Angel Holivelle Carasco · 23問 · 1年前

    Market Integration

    Market Integration

    23問 • 1年前
    Angel Holivelle Carasco

    THE GLOBAL INTERSTATE SYSTEM

    THE GLOBAL INTERSTATE SYSTEM

    Angel Holivelle Carasco · 14問 · 1年前

    THE GLOBAL INTERSTATE SYSTEM

    THE GLOBAL INTERSTATE SYSTEM

    14問 • 1年前
    Angel Holivelle Carasco

    Target Group

    Target Group

    Angel Holivelle Carasco · 23問 · 1年前

    Target Group

    Target Group

    23問 • 1年前
    Angel Holivelle Carasco

    YUNIT 2

    YUNIT 2

    Angel Holivelle Carasco · 26問 · 1年前

    YUNIT 2

    YUNIT 2

    26問 • 1年前
    Angel Holivelle Carasco

    TOPIC 1

    TOPIC 1

    Angel Holivelle Carasco · 40問 · 11ヶ月前

    TOPIC 1

    TOPIC 1

    40問 • 11ヶ月前
    Angel Holivelle Carasco

    TOPIC 2

    TOPIC 2

    Angel Holivelle Carasco · 23問 · 11ヶ月前

    TOPIC 2

    TOPIC 2

    23問 • 11ヶ月前
    Angel Holivelle Carasco

    問題一覧

  • 1

    a process of using the marketing mix to satisfy and attract consumers to make a profit for the organization.

    Marketing Strategies

  • 2

    types of strategies

    -Market Scope Strategy • Product Strategy • Promotion Strategy • Pricing Strategy -Distribution Strategy

  • 3

    Types of Marketing Strategy There are two levels of strategizings

    General Marketing Strategies Decision Area Strategies

  • 4

    This concept describes how marketing will achieve an objective

    General Marketing Strategies

  • 5

    Used to achieve general marketing strategies by considering the 4p's and the 2c's

    Decision Area Strategies

  • 6

    General Marketing Strategies Can be apart of the following categories:

    Market Expansion Market Share Growth Niche Market Status Quo Market Exit

  • 7

    Used to grow overall sales

    Marketing Expansion

  • 8

    Two approaches of Marketing Expansion

    Grow Sales with existing product Grow Sales with New Product

  • 9

    This is done by getting existing customers to buy more, getting potential customers to buy and selling current products in new markets

    Grow Sales with existing product

  • 10

    Introduce updated versions of a existing product, introduce products that are extensions of a current product or just introduce products that were not previously marketed

    Grow Sales with New Product

  • 11

    Used to increase market share of a company

    Marketing Share Growth

  • 12

    Best way of marketing share growth

    Take sales away from competitors

  • 13

    This strategy focuses on getting a segment of the overall market This focuses on getting the product introduced to the larger markets as a different and unique product.

    Niche Market

  • 14

    This is a strategy used to keep the current position of a marketer in the market.

    Status Quo

  • 15

    This strategy is getting rid of the product in the market This can be done by removing the product from the company's product mix or by selling it to another organization.

    Market Exit

  • 16

    areas that support decision area strategies are

    Target Market Strategy Product Strategy Pricing Strategy Distribution Strategy Promotion Strategy

  • 17

    Have segmenting techniques

    Target Market Strategy

  • 18

    Develop and introduce a new product

    Product Strategy

  • 19

    Lowering your prices compared to competitors

    Pricing Strategy

  • 20

    Gaining relationships with important distribution partners that serve the target market

    Distribution Strategy

  • 21

    Bring awareneess of the product to the target market

    Promotion Strategy