Refers to the process of learning or influencing behavior by observing and imitating others.

It is a concept from social learning theory, primarily developed by psychologist Albert Bandura. According to this theory, individuals. especially children, learn behaviors by watching others perform them, and then replicating what they see.

Key Elelements of Behavioral Modeling (The four main steps in behavior modeling are:)

Act of watching or noticing someone else's behavior, which influences our own actions

Practicing or mimicking the observed behavior to see if it works for us.

The positive or negative feedback that strengthens or weakens the likelihood of repeating the behavior.

The process of applying the learned behavior in similar situations across different context.

Types of Behavioral Modeling

shows consumers good behaviors to imitate, like brand loyalty.

shows what behaviors to avoid.

teaches thought processes behind decision-making.

allows consumers to learn from others' experiences without directly participating.

Marketers use behavior modeling to predict how consumers will act by studying how they respond to influencers, reviews, or user-generated content, allowing brands to fine-tune their marketing strategies to encourage similar behavior.

Theories of Modeling Behavior

suggests that human needs are arranged in a hierarchy from basic physiological needs to self- actualization. Consumers seek to satisfy needs in order, starting from basic needs (food, shelter) and moving to higher-level needs (self-esteem, self-fulfillment).

This model outlines the stages a consumer goes through in the buying process, starting with attention, leading to interest, then desire, and finally action (purchase).

This theory, developed by Icek Ajzen, suggests that consumer behavior is driven by behavioral intentions, which are influenced by attitudes toward the behavior, subjective norms, and perceived behavioral control.

Children learn behavior by watching others perform them, and then replicating on what they see

Application Of Modeling Behavior in Marketing Research

Track how people respond when influencers promote similar products on social media by looking at likes, shares, comments, and sales.

Study how people react to reviews on sites like Shopee or Lazada Look at how positive or negative reviews affect buying decisions.

See how customer posts, like photos or testimonials on social media, affect behavior by measuring engagement and sales impact.

Application: Use the insights from influencers, reviews, and customer posts to tweak marketing strategies.