See how customer posts, like photos or testimonials on social media, affect behavior by measuring engagement and sales impact.

allows consumers to learn from others' experiences without directly participating.

Theories of Modeling Behavior

Marketers use behavior modeling to predict how consumers will act by studying how they respond to influencers, reviews, or user-generated content, allowing brands to fine-tune their marketing strategies to encourage similar behavior.

Children learn behavior by watching others perform them, and then replicating on what they see

shows consumers good behaviors to imitate, like brand loyalty.

Types of Behavioral Modeling

Act of watching or noticing someone else's behavior, which influences our own actions

Refers to the process of learning or influencing behavior by observing and imitating others.

Practicing or mimicking the observed behavior to see if it works for us.

Study how people react to reviews on sites like Shopee or Lazada Look at how positive or negative reviews affect buying decisions.

This model outlines the stages a consumer goes through in the buying process, starting with attention, leading to interest, then desire, and finally action (purchase).

Key Elelements of Behavioral Modeling (The four main steps in behavior modeling are:)

suggests that human needs are arranged in a hierarchy from basic physiological needs to self- actualization. Consumers seek to satisfy needs in order, starting from basic needs (food, shelter) and moving to higher-level needs (self-esteem, self-fulfillment).

This theory, developed by Icek Ajzen, suggests that consumer behavior is driven by behavioral intentions, which are influenced by attitudes toward the behavior, subjective norms, and perceived behavioral control.

The positive or negative feedback that strengthens or weakens the likelihood of repeating the behavior.

It is a concept from social learning theory, primarily developed by psychologist Albert Bandura. According to this theory, individuals. especially children, learn behaviors by watching others perform them, and then replicating what they see.

Application Of Modeling Behavior in Marketing Research

The process of applying the learned behavior in similar situations across different context.

Track how people respond when influencers promote similar products on social media by looking at likes, shares, comments, and sales.

shows what behaviors to avoid.

Application: Use the insights from influencers, reviews, and customer posts to tweak marketing strategies.

teaches thought processes behind decision-making.