記憶度
3問
7問
0問
0問
0問
アカウント登録して、解答結果を保存しよう
問題一覧
1
The Key Questions in Understanding Consumers
Who is important ?, What are their choice criteria ?, When do they buy?, Where do they buy?, How do they buy
2
is a collection or team of individuals who participate in a buyer decision process.
Decision Making Unit (DMU)
3
The Decision Making Unit
Initiator, Influencer, Decider, Buyer, User , Gatekeeper
4
is the process by which consumers become aware of and identify their needs; collect information on how to best solve these needs; evaluate alternative available options; make a purchasing decision; and evaluate their purchase.
Consumer Decision Making Process
5
Consumer Decision Making Process
1. Need Recognition/ problem awareness 2. Information search 3. Evaluation of Alternatives 4. Purchase 5. Post-purchase evaluation of alternatives
6
The first and most important stage of the buying process, because every sale begins when a customer becomes aware that they have a need for a product or service.
Need Recognition (awareness)
7
During this stage, customers want to find out their options.
Search for information (research)
8
This is the stage when a customer is comparing options to make the best choice.
Evaluation of alternatives (consideration)
9
During this stage, buying behavior turns into action - it's time for the consumer to buy!
Purchasing Decision (conversion)
10
After making a purchase, consumers consider whether it was worth it, whether they will recommend the product/service/brand to others, whether they would buy again, and what feedback they would give.
Post- Purchase evaluation (re-purchase)
11
Choice criteria used when evaluating alternatives
1. Technical- Reliability, Durability, Performance, Style/looks, Comfort, Delivery, Convenience, Taste, 2. Economic- Price Value for money, Running costs, Residual value, Life-style costs, 3. Social- Status Social belonging, Convention Fashion, 4. Personal- Self-image, Risk reduction, Ethics Emotions
12
Factors That Influence Consumers' Buying Behavior
Situational Factors, Personal Factors, Psychological Factors , Societal Factors
13
Factors That Influence Consumers' Buying Behavior under Situational Factors
Reason for the Purchase, Mood, Social Situation, Time
14
Factors That Influence Consumers' Buying Behavior under Personal Factors
• Personality and Self-Concept, • Gender, Age, and Stage of Life, • Lifestyle
15
Factors That Influence Consumers' Buying Behavior under Psychological Factors
Motivation , Perception , Learning , Attitude
16
Factors That Influence Consumers Buying Behavior under Societal Factors
Culture , Subcultures, Social Class, Reference Groups and Opinion Leaders, Family
17
It is a group of people within a culture who are different from the dominant culture but have something in common with one another such as common interests, vocations or jobs, religions, ethnic backgrounds, and geographic locations.
Subculture
18
are groups (social groups, work groups, family, or close friends) a consumer identifies with and may want to join.
Reference Groups
19
are people with expertise in certain areas.
Opinion Leaders
20
10 Life Stages
Prenatal Period: The stage before taking birth Infancy: BIRTH TO ONE (1) Year Baby Hood Early Childhood: 1-6 years Late childhood: 6-12 years Puberty or preadolescence Adolescence: 12-18 years Early Adulthood: 19-40 Years Middle Adulthood: 40-65 Years Old age: After 65 Years