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TOPIC 2

TOPIC 2
23問 • 11ヶ月前
  • Angel Holivelle Carasco
    • 通報

    問題一覧

  • 1

    The route used to sell every product and service that consumers and business buyers purchase worldwide.

    Marketing Channel

  • 2

    Interdependent organizations involved in making a product or service available for use or consumption.

    Marketing Channel Members

  • 3

    Businesses that help move goods from producers to consumers while adding value and reducing costs.

    Channel Intermediaries

  • 4

    – The dominant member of a distribution channel that takes the lead in establishing and maintaining channel links.

    Channel Captain

  • 5

    The various processes that flow through a marketing channel, such as physical possession, ownership, promotion, negotiation, financing, risking, ordering, and payment.

    Marketing Flows

  • 6

    – The ability to control other channel members, necessary for implementing channel designs and optimizing distribution

    Channel Power

  • 7

    – Disputes that arise between members of a distribution channel due to goal conflicts, domain conflicts, or perceptual differences

    Channel Conflict

  • 8

    – The process of managing and resolving conflicts to ensure smooth operations and efficiency within the channel.

    Channel Coordination

  • 9

    The process of evaluating a product before a full-scale launch to gain insights into sales potential and necessary refinements.

    Market Testing

  • 10

    – The benefits consumers receive from a marketing channel, including bulk breaking, spatial convenience, waiting time, product variety, customer service, and information provision.

    Service Outputs

  • 11

    Reasons Why Marketing Channels Exist and Change

    ● Demand-Side Factors ● Supply-Side Factors

  • 12

    Demand-Side Factors

    ○ Facilitation of search ○ Adjustment of assortment discrepancy ○ Sorting out, accumulation, allocation, assorting

  • 13

    Supply-Side Factors

    ○ Routinization of transactions ○ Reduction in the number of contacts ○ Maximizing efficiency and minimizing risk

  • 14

    The Eight Universal Marketing Channel Flows

    1. Physical possession 2. Ownership 3. Promotion 4. Negotiation 5. Financing 6. Risking 7. Ordering 8. Payment

  • 15

    Types of Channel Members

    1. Manufacturers 2. Wholesalers 3. Retailers 4. Specialized Intermediaries

  • 16

    Methods of Marketing Testing

    ● Pseudo Sale Methods ● Control Sale Methods ● Full Sale Methods

  • 17

    Pseudo Sale Methods

    1. Speculative Sale 2. Simulated Test Market

  • 18

    Control Sale Methods

    3. Informal Selling 4. Direct Marketing 5. Minimarket

  • 19

    Full Sale Methods

    6. Test Marketing 7. Rollout

  • 20

    Types of Service Outputs in a Marketing Channel

    1. Bulk breaking 2. Spatial convenience 3. Waiting time 4. Product variety 5. Customer service 6. Information provision

  • 21

    Factors Affecting Market Testing Decisions

    1. Cost 2. Nature of the marketplace 3. Special conditions for product launch 4. Required information for decision-making

  • 22

    Key Elements of Channel Design Process

    1. Segmentation 2. Channel Structure 3. Splitting the workload 4. Degree of commitment 5. Gap analysis

  • 23

    Types of Channel Conflicts

    1. Goal conflict 2. Domain conflict 3. Perceptual conflict

    • Module 6 UTS

    Module 6 UTS

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    Angel Holivelle Carasco · 26問 · 1年前

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    26問 • 1年前
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    TOPIC 1

    TOPIC 1

    Angel Holivelle Carasco · 40問 · 11ヶ月前

    TOPIC 1

    TOPIC 1

    40問 • 11ヶ月前
    Angel Holivelle Carasco

    問題一覧

  • 1

    The route used to sell every product and service that consumers and business buyers purchase worldwide.

    Marketing Channel

  • 2

    Interdependent organizations involved in making a product or service available for use or consumption.

    Marketing Channel Members

  • 3

    Businesses that help move goods from producers to consumers while adding value and reducing costs.

    Channel Intermediaries

  • 4

    – The dominant member of a distribution channel that takes the lead in establishing and maintaining channel links.

    Channel Captain

  • 5

    The various processes that flow through a marketing channel, such as physical possession, ownership, promotion, negotiation, financing, risking, ordering, and payment.

    Marketing Flows

  • 6

    – The ability to control other channel members, necessary for implementing channel designs and optimizing distribution

    Channel Power

  • 7

    – Disputes that arise between members of a distribution channel due to goal conflicts, domain conflicts, or perceptual differences

    Channel Conflict

  • 8

    – The process of managing and resolving conflicts to ensure smooth operations and efficiency within the channel.

    Channel Coordination

  • 9

    The process of evaluating a product before a full-scale launch to gain insights into sales potential and necessary refinements.

    Market Testing

  • 10

    – The benefits consumers receive from a marketing channel, including bulk breaking, spatial convenience, waiting time, product variety, customer service, and information provision.

    Service Outputs

  • 11

    Reasons Why Marketing Channels Exist and Change

    ● Demand-Side Factors ● Supply-Side Factors

  • 12

    Demand-Side Factors

    ○ Facilitation of search ○ Adjustment of assortment discrepancy ○ Sorting out, accumulation, allocation, assorting

  • 13

    Supply-Side Factors

    ○ Routinization of transactions ○ Reduction in the number of contacts ○ Maximizing efficiency and minimizing risk

  • 14

    The Eight Universal Marketing Channel Flows

    1. Physical possession 2. Ownership 3. Promotion 4. Negotiation 5. Financing 6. Risking 7. Ordering 8. Payment

  • 15

    Types of Channel Members

    1. Manufacturers 2. Wholesalers 3. Retailers 4. Specialized Intermediaries

  • 16

    Methods of Marketing Testing

    ● Pseudo Sale Methods ● Control Sale Methods ● Full Sale Methods

  • 17

    Pseudo Sale Methods

    1. Speculative Sale 2. Simulated Test Market

  • 18

    Control Sale Methods

    3. Informal Selling 4. Direct Marketing 5. Minimarket

  • 19

    Full Sale Methods

    6. Test Marketing 7. Rollout

  • 20

    Types of Service Outputs in a Marketing Channel

    1. Bulk breaking 2. Spatial convenience 3. Waiting time 4. Product variety 5. Customer service 6. Information provision

  • 21

    Factors Affecting Market Testing Decisions

    1. Cost 2. Nature of the marketplace 3. Special conditions for product launch 4. Required information for decision-making

  • 22

    Key Elements of Channel Design Process

    1. Segmentation 2. Channel Structure 3. Splitting the workload 4. Degree of commitment 5. Gap analysis

  • 23

    Types of Channel Conflicts

    1. Goal conflict 2. Domain conflict 3. Perceptual conflict