to increase their visibility

are clickable graphic links

this ad space is sold at a fixed monthly fee

would invlove an internet retailer renting space

subscription services

internet retailers signing on affliate websites

most inexpensive way of acquering customer

first time buyers 'test the waters'

such as jeans, khakis, and tshirts

launched by the canadian institute of chartered accountants

internet retailers have lower cost associated with mainting a physical infrastructure

which customer can purchase product from their websites by offering time saving online applications

where customer can enter the specifications of the gift recipient

allows customer to save baskets of the groceries

allows customer to check in the status of their order

pitfalls of online sales

online retailers myst deal with are queries from customers regarding the status of their order

it is far less expensive to convince existing customer to buy more

most highly regarded web sites

to display and access company product and service related information

to engage in relationship ideas and opinion building activities

the group structure used in virtual organization

a group of people who interact through interdependent

new virtual business opportunities were created by

based on information and intagible value

to initiate and engage in business related transaction

to distribute products and services

causes virtual forms of market space

perfomr work across space

platform to bring together supply and demand

a network of independence firms that join together

include employees, management, customers, suppliers, and government

often associated with such terms as virtual office

only to perform its episodic task

may work jointly on a new project

to provide innovative, high quality products or servuce instantaneously

three features

a purpose rhar is motivated bu specific market opportunities

key to the success of a virtual organization

required to learn new set of skills

should be technically adept to deal

allow employees from geographically dispered locations to link up with another

may use desktop videoconferencing

may need intercultural skills

demands new set of skills

these relationships require firms to be much more dependent

cause organizations boundaries to be blurred

these new relationships among films obligate organizations

EM

trade system for specific business transaction

it coordinates needs of market participants

created due to the initiative of a marketplace coordinator

no ownership of the traded goods

the information will be transferred from physical suppliers

Four categories of virtual space

increasing reveneus

by reaching new customer segments

through increased selection and new offerings

by making repurchase convenient

decreasing cost

can display information about themselves and the products

greatest activity for information space

which companies can set up home pages

oriented design with users experience

two characteristics of information space

has provided new efficient approach

to move prospective customer

turning interest into action

simplest of internet based activities

is not merely restricted to servicing

to serve the needs of the stakeholders

needs of other stakeholders

allows companies to exchange information

various stakeholders in their business

communication can go both ways

communication spaces

has allowed for high speed and low cost communication

this new communication channel can be used for lobbying

this is an undeveloped area

to allow customer to ask question

as a communication channel

must be treated like telephone message

virtual market place

increasingly emerge

direct content on a regular basis to its customers

by asking visitors to suscribe

that allow global reach

provide them with updated content

company might be able to stimulate additional sales

creating communities

like minded individuals can interact

in here the creation if online communities

another aspect of the communication space

can encourage visitors to return to a site

as means if generating demand

what retail analysts call the creation of a community

vistors are encouraged to linger longer

makes a store a fun place to shop

example of communities in real world

brigthly decorated store