A running shoe company allowing an audience to create their own gear online is an example of a direct-to-consumer channel.

The marketing strategy a retailer uses to attract customers is called the retailing marketing mix.

A target market is a group of people who

A target market is a group of people, typically a smaller geographic area, in which a product or service is tested before it is officially launched.

Artificial Intelligence in marketing can involve using software and algorithms to write marketing content with minimal human contact.

As Canadians work more and longer hours, businesses are adjusting by offering convenience services.

Coupons and free samples are examples of sales promotions.

Event marketing is beneficial to companies because it offers

Indirect competition is competition from substitute products that offer customers the same benefit.

Loyalty programs, such as Shoppers Drug Mart's Optimum points, encourage loyal purchasing behaviour. Loyalty programs are an example of CRM programs. What is the other essential function of these programs?

Making what you can market instead of marketing what you can make is a philosophy of the marketing era.

Successful global brands are those that focus on the bottom line, or price tag, of their products.

The American Marketing Association’s updated definition of marketing is a process that identifies a need and then offers a means of satisfying that need.

The growing success of drive-thrus, frozen prepared meals, and other such conveniences are a result of which environmental force?

To secure future success, companies must recognize Canada's cultural diversity by targeting and meeting the needs of various ethnic groups.

What is the best definition of market share?

What market structure are laundry detergent and candy bars part of?

What orientation does a snack food manufacturer that conducts frequent taste tests in order to respond to consumers' preferences use?

Which of the following best describes one of the toughest challenges facing a business today?

Which of the following is a prime driver of the growing importance of socially responsible marketing?

Which of the following would have the greatest positive impact on your U.S. vacation plans?

"An evaluation of a potential supplier on the basis of technological ability, consistency in meeting product specifications, overall quality, on-time delivery, and the ability to provide needed quantity" is a description of a

"To increase sales of ABC Microcomputers from 50,000 units in 2015 to 60,000 units in 2017" is an example of a

"Would you recommend our hotel to friends? Yes ________ No ________" is a fixed-

A product manager was planning to introduce a new product targeted to the Italian population of Canada. She decided a first step was to review Statistics Canada information. What is this kind of data called?

A quotation consists of a written document, usually from a sales representative, that states the terms of the price quoted.

Alexina is a 9-year-old tennis player. She returned from school one day and asked her mother to buy her a pair of Nike tennis shoes, just like the ones worn by Serena Williams. The self-concept theory tells us that Alexina is looking at

Consumer behaviour includes the decision process that determines purchase decisions.

Culture refers to behaviour learned from external sources, such as the family, workplace, and education.

IKEA has published the following: "To offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them." This is an example of a

IKEA has recently decided to experiment with the Ottawa store to create a “localized living room solution” and observe the results. What is this called?

In business planning, strategies refer to

In which stage of the purchase decision process do consumers decide when to purchase and which retail outlet to purchase from?

Kellogg's addition of a new cereal targeted at its children's market is product development.

Location of supplier is a significant criterion in the B2B buying decision process.

Once marketers have a better understanding of the psychographics of their market, they can change the communications strategy to better appeal to the target.

Selective retention refers to our tendency to

The result of a SWOT analysis should be matching potential opportunities with resource capabilities.

There was a shortage of manzanilla olives from Spain this year. Consequently, a Canadian olive packer had to find another supplier to ensure adequate supply. The procurement manager of the olive packing company called an informal meeting with the marketing department, asking them to taste olives from different parts of the world and to comment on which olives met their needs. This is an example of

Vision statements are identical to mission statements.

Whenever possible, a researcher should conduct primary research before exhausting the secondary data sources to ensure that customized information is available for decision making.

Age is a sub-segment of demographic segmentation.

An entrepreneur has invented a new board game and wants to protect his idea from others. He should apply for a trademark.

Free samples and discount coupons for a new fabric softener are typically offered in the ________ stage.

Geo-targeting breaks a country into large regions; it does not consider urban and suburban differences within a city.

Harley-Davidson focuses on the super-heavyweight motorcycle market segment. This is an example of

Home Depot has drawn large crowds to its workshops offered in Cantonese in Richmond, British Columbia, and Punjabi in Brampton, Ontario. What segmentation variable are they using?

If Kraft adds fruit to its "Multimix" cereals to differentiate its cereal from the competition, this fruit addition is an example of the brand's USP..

If Nike allows its brand name to be used on clothing or posters made by other firms, the practice is an example of

Mass marketing is appropriate for a hotel chain.

Nescafe coffee, Salada tea, Dad's Cookies, and milk are examples of convenience goods.

Niche marketing is equally suited to large companies and small companies.

Segmentation strategies are based on the premise that

Targeting a young female business executive who lives in the suburbs of Toronto involves only geographic segmentation.

Tesla is known for its introduction of unique new products. Tesla uses a ________ positioning strategy.

The Nike swoosh is an example of a

The product mix is the total range of products offered for sale by a company.

The total product concept refers to the complete range of products produced by a company.

The total range of products offered for sale by a company is the

What are the three classifications of consumer goods?

When is mass marketing most appropriate?

A "brand manager" and "category manager" are the same thing in marketing.

A five-star hotel that offers discount rates during low occupancy periods is addressing

A look-alike product that is designed to copy or mimic an existing product is called a castoff.

A product that has a reasonably short life cycle, perhaps one selling season or a few seasons, and one that is financially successful, is a(n)

Canada has always been a service-dominated economy.

Category managers are often responsible for the management of the brand managers in their company.

Jennifer's product was launched three years ago and was finally starting to make profits for the company. The product is probably in the growth stage of the product life cycle.

Kelly Walters believes he has collected enough information on three different brands of running shoes. Kelly is ready to move to the next stage of the adoption process, which is

McDonald's focuses on the variability in quality aspect of service by offering intensive training programs to all employees.

Not-for-profit organizations communicate with their publics to promote and support people, causes, ideas, and organizations. This is a different ________ than for-profit organizations, whose goal is to generate a financial return on investment.

Place marketing is

Rising demand for household services is a result of

Which of the following statements about the trends in managing products is correct?

The ________ are more discreet, but a large group of opinion leaders who like to try new products when they are new to the market.

The Humane Society advertising campaigns designed to encourage the public to not give pets as gifts at Christmas time is an example of idea marketing.

The individual responsible for the marketing planning for a specific product or group of products is the

The individual responsible for the marketing planning for a specific product or group of products is the

The intangible aspect of a service is a challenge that a marketing organization must overcome when making its service appealing to a target market.

The website MyStarbucksIdea.com is an example of concept development.

When golf course green fees are lower in the early spring and late fall it speaks to the variability in quality of services.

A retailer prices a product at $699 instead of $700. This is an example of

Apple's minimalist design emphasis helps create the shopping atmosphere.

Double ticketing is now less of a problem as retailers have moved to ________ at the point of sale.

For a new product entering the market with a price-skimming strategy, the price is

If prices increased 10% and demand remained stable, demand would be inelastic.

IKEA stores are often isolated stores located on busy streets away from shopping malls. These stores can be classified as freestanding stores.

In ________ advertising, a typical user of the product or service describes its benefits.

In a pull strategy, the organization creates demand by directing promotional efforts at channel members.

In college hallways, vending machines exist for soft drinks and confectionery.These vending machines are

Marketing managers offer cash discounts to their distributors to

Online ads that allow for greater use of and interaction with animation, audio, and video are known as:

Penetration pricing is used in a market characterized by elastic demand.

Push strategies create demand by directing promotional efforts at final users.

The copywriter, excited about working on the new Pepsi commercial, described a new idea he thought would work. The brand manager responded by saying that the copywriter was jumping the gun since the first step in developing an advertising campaign is to set creative objectives. Is the brand manager's opinion true or false?

The objective of sales volume maximization is to increase the volume of sales each year.

The practice of locating two or more different franchises under the same roof is called

The use of Wayne Gretzky to promote Coca-Cola products in commercials is an example of a(n) ________ creative strategy.

What is the retail marketing mix?

When more than one price tag appears on an item in a retail store, the store has the option of charging either price.