The American Marketing Association’s updated definition of marketing is a process that identifies a need and then offers a means of satisfying that need.

The ________ are more discreet, but a large group of opinion leaders who like to try new products when they are new to the market.

The Humane Society advertising campaigns designed to encourage the public to not give pets as gifts at Christmas time is an example of idea marketing.

IKEA has published the following: "To offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them." This is an example of a

"To increase sales of ABC Microcomputers from 50,000 units in 2015 to 60,000 units in 2017" is an example of a

In a pull strategy, the organization creates demand by directing promotional efforts at channel members.

Not-for-profit organizations communicate with their publics to promote and support people, causes, ideas, and organizations. This is a different ________ than for-profit organizations, whose goal is to generate a financial return on investment.

An entrepreneur has invented a new board game and wants to protect his idea from others. He should apply for a trademark.

Which of the following statements about the trends in managing products is correct?

Which of the following is a prime driver of the growing importance of socially responsible marketing?

What is the retail marketing mix?

Once marketers have a better understanding of the psychographics of their market, they can change the communications strategy to better appeal to the target.

Segmentation strategies are based on the premise that

Which of the following would have the greatest positive impact on your U.S. vacation plans?

What orientation does a snack food manufacturer that conducts frequent taste tests in order to respond to consumers' preferences use?

The growing success of drive-thrus, frozen prepared meals, and other such conveniences are a result of which environmental force?

Age is a sub-segment of demographic segmentation.

The result of a SWOT analysis should be matching potential opportunities with resource capabilities.

Selective retention refers to our tendency to

If Nike allows its brand name to be used on clothing or posters made by other firms, the practice is an example of

Alexina is a 9-year-old tennis player. She returned from school one day and asked her mother to buy her a pair of Nike tennis shoes, just like the ones worn by Serena Williams. The self-concept theory tells us that Alexina is looking at

Home Depot has drawn large crowds to its workshops offered in Cantonese in Richmond, British Columbia, and Punjabi in Brampton, Ontario. What segmentation variable are they using?

The practice of locating two or more different franchises under the same roof is called

If Kraft adds fruit to its "Multimix" cereals to differentiate its cereal from the competition, this fruit addition is an example of the brand's USP..

A running shoe company allowing an audience to create their own gear online is an example of a direct-to-consumer channel.

As Canadians work more and longer hours, businesses are adjusting by offering convenience services.

A target market is a group of people, typically a smaller geographic area, in which a product or service is tested before it is officially launched.

Culture refers to behaviour learned from external sources, such as the family, workplace, and education.

Double ticketing is now less of a problem as retailers have moved to ________ at the point of sale.

Location of supplier is a significant criterion in the B2B buying decision process.

The intangible aspect of a service is a challenge that a marketing organization must overcome when making its service appealing to a target market.

In which stage of the purchase decision process do consumers decide when to purchase and which retail outlet to purchase from?

Marketing managers offer cash discounts to their distributors to

"Would you recommend our hotel to friends? Yes ________ No ________" is a fixed-

In business planning, strategies refer to

Mass marketing is appropriate for a hotel chain.

For a new product entering the market with a price-skimming strategy, the price is

IKEA stores are often isolated stores located on busy streets away from shopping malls. These stores can be classified as freestanding stores.

The total range of products offered for sale by a company is the

Kellogg's addition of a new cereal targeted at its children's market is product development.

Online ads that allow for greater use of and interaction with animation, audio, and video are known as:

A quotation consists of a written document, usually from a sales representative, that states the terms of the price quoted.

There was a shortage of manzanilla olives from Spain this year. Consequently, a Canadian olive packer had to find another supplier to ensure adequate supply. The procurement manager of the olive packing company called an informal meeting with the marketing department, asking them to taste olives from different parts of the world and to comment on which olives met their needs. This is an example of

Harley-Davidson focuses on the super-heavyweight motorcycle market segment. This is an example of

Geo-targeting breaks a country into large regions; it does not consider urban and suburban differences within a city.

To secure future success, companies must recognize Canada's cultural diversity by targeting and meeting the needs of various ethnic groups.

A retailer prices a product at $699 instead of $700. This is an example of

The marketing strategy a retailer uses to attract customers is called the retailing marketing mix.

The objective of sales volume maximization is to increase the volume of sales each year.

Artificial Intelligence in marketing can involve using software and algorithms to write marketing content with minimal human contact.

Apple's minimalist design emphasis helps create the shopping atmosphere.

Free samples and discount coupons for a new fabric softener are typically offered in the ________ stage.

Indirect competition is competition from substitute products that offer customers the same benefit.

Tesla is known for its introduction of unique new products. Tesla uses a ________ positioning strategy.

If prices increased 10% and demand remained stable, demand would be inelastic.

McDonald's focuses on the variability in quality aspect of service by offering intensive training programs to all employees.

Whenever possible, a researcher should conduct primary research before exhausting the secondary data sources to ensure that customized information is available for decision making.

Jennifer's product was launched three years ago and was finally starting to make profits for the company. The product is probably in the growth stage of the product life cycle.

A look-alike product that is designed to copy or mimic an existing product is called a castoff.

Event marketing is beneficial to companies because it offers

Successful global brands are those that focus on the bottom line, or price tag, of their products.

Push strategies create demand by directing promotional efforts at final users.

Kelly Walters believes he has collected enough information on three different brands of running shoes. Kelly is ready to move to the next stage of the adoption process, which is

Loyalty programs, such as Shoppers Drug Mart's Optimum points, encourage loyal purchasing behaviour. Loyalty programs are an example of CRM programs. What is the other essential function of these programs?

The Nike swoosh is an example of a

The copywriter, excited about working on the new Pepsi commercial, described a new idea he thought would work. The brand manager responded by saying that the copywriter was jumping the gun since the first step in developing an advertising campaign is to set creative objectives. Is the brand manager's opinion true or false?

Rising demand for household services is a result of

Making what you can market instead of marketing what you can make is a philosophy of the marketing era.

The product mix is the total range of products offered for sale by a company.

The total product concept refers to the complete range of products produced by a company.

What are the three classifications of consumer goods?

Category managers are often responsible for the management of the brand managers in their company.

A "brand manager" and "category manager" are the same thing in marketing.

The individual responsible for the marketing planning for a specific product or group of products is the

IKEA has recently decided to experiment with the Ottawa store to create a “localized living room solution” and observe the results. What is this called?

Coupons and free samples are examples of sales promotions.

When more than one price tag appears on an item in a retail store, the store has the option of charging either price.

A product manager was planning to introduce a new product targeted to the Italian population of Canada. She decided a first step was to review Statistics Canada information. What is this kind of data called?

The website MyStarbucksIdea.com is an example of concept development.

Nescafe coffee, Salada tea, Dad's Cookies, and milk are examples of convenience goods.

In ________ advertising, a typical user of the product or service describes its benefits.

A product that has a reasonably short life cycle, perhaps one selling season or a few seasons, and one that is financially successful, is a(n)

In college hallways, vending machines exist for soft drinks and confectionery.These vending machines are

The individual responsible for the marketing planning for a specific product or group of products is the

Which of the following best describes one of the toughest challenges facing a business today?

Vision statements are identical to mission statements.

Place marketing is

The use of Wayne Gretzky to promote Coca-Cola products in commercials is an example of a(n) ________ creative strategy.

When golf course green fees are lower in the early spring and late fall it speaks to the variability in quality of services.

When is mass marketing most appropriate?

Consumer behaviour includes the decision process that determines purchase decisions.

"An evaluation of a potential supplier on the basis of technological ability, consistency in meeting product specifications, overall quality, on-time delivery, and the ability to provide needed quantity" is a description of a

What market structure are laundry detergent and candy bars part of?

What is the best definition of market share?

Targeting a young female business executive who lives in the suburbs of Toronto involves only geographic segmentation.

Penetration pricing is used in a market characterized by elastic demand.

Niche marketing is equally suited to large companies and small companies.

Canada has always been a service-dominated economy.

A five-star hotel that offers discount rates during low occupancy periods is addressing

A target market is a group of people who