MKTG 85
問題一覧
1
is a common business acronym
SMART
2
This should detail exactly what needs to be done. It should be concise and to the point
Specific
3
Your objective needs to be quantifiable. That is, you need to have some method of
checking your success.
Measurable
4
You need to set reasonable objectives. There’s no point in setting objectives you cannot
meet.
Achievable
5
Do you have the proper resources and staff to achieve the objectives you have set? You have to
be honest with yourself when you’re creating your goals — or they might not be achievable.
Realistic
6
You need to define a timeline. Each objective should have a deadline.
Time specific
7
Finding prospects
Lead generation
8
Making those prospects aware of your company and its products
Brand awareness
9
Getting prospects to think of you
Brand considerations
10
Convincing prospects to buy from you
Sales
11
concise description of your target market as well as a compelling picture of
how you want that market to perceive your brand. It helps you maintain focus on your brand and its
value proposition while you work on market strategy and tactics
Positioning statement
12
____ is the set of controllable, tactical marketing tools that a company uses to produce a
desired response from its target market. It consists of everything that a company can do to influence
demand for its product. It is also a tool to help marketing planning and execution.
Marketing mix
13
The goods and/or services offered by a company to its customers.
Product
14
The amount of money paid by customers to purchase the product.
Price
15
The activities that make the product available to consumers
Place
16
activities that communicate the product’s features and benefits and persuade
customers to purchase the product
Promotion
17
variety, quality, design, features, brand name, packaging, services
product
18
list price, discounts, allowance, payment period, credit terms
Price
19
channels, coverage, assortments, locations, inventory, transportation, logistics
Place
20
advertising, personal selling, sales promotion, public relations
Promotion
21
effective marketing strategy combines the 4 Ps of the marketing mix. It is designed to meet the
company’s marketing objectives by providing its customers with value. The 4 Ps of the marketing mix are
related, and combine to establish the product’s position within its target markets.
True
22
is last part of your marketing plan which is to do the forecasted or Projected
Income Statement only. It will detail the sales budget, cost of sales budget and the administrative and
selling expenses budget
Financial projection
23
the process of estimating future sales. Accurate sales forecasts enable companies
to make informed business decisions and predict short-term and long-term performance. Companies can
base their forecasts on past sales data, industry-wide comparisons, and economic trends.
Sales forecasting
24
can also be defined as, an estimate of sales in terms of money or physical units for a
specified future period under a proposed marketing plan or program and under an assumed set of
economic and other forces outside the unit for which the forecast is made.
sales forecast
25
is very important function for a manufacturing concern,
sales forecasting
26
Is the economy slowing? Is the market for your goods and
services growing or declining? Is there more competition entering the marketplace? Are you likely to
gain or lose any major customers? Your sales forecast should include an estimate of percentage growth
or shrinkage in the market
The economy and your particular industry
27
sometimes new laws or regulations can affect your sales prospects, either
positively or negatively
regulatory changes
28
Are you launching any new products or services that may increase sales, or
are sales of your existing products/services declining due to better products/services or lower prices
from competition? Will you be forced to raise prices due to increased material, labor, or other costs and
how might this affect sales?
your products or services
29
Are you embarking on any new marketing campaigns or spending more or less
on advertising? Perhaps bringing a new company website online, beefing up your email marketing, or
branching into social media to increase sales? Are you hiring additional sales staff or losing your best
salesperson?
your marketing effort
30
Sales forecasting for an established business is easier than sales forecasting for a new business: the
established business already has a sales forecast baseline of past sales.
Sales forecasting for existing business
31
Sales forecasting for a new business is more problematical as there is no baseline of past sales. The
process of preparing a sales forecast for a new business involves researching your target market, your
trading area and your competition and analyzing your research to guesstimate your future sales.
slaes forecasting for new business
32
the direct cost of each item sold (also known as the cost of goods sold or COGS)
is typically the wholesale price (plus shipping if applicable)
for reseller of goods
33
direct costs include raw materials, labor and overhead
for a manufacturers
34
the direct costs are mainly salaries and other expenses
for a service business
35
written out document that includes information about the planning phase, implementation
phase, and control phase
marketing plan
36
Within a marketing plan, defining a firm’s mission and then evaluating how various factors affect
potential success is known as what phase?
Planning phase
37
When defining a marketing plan, identifying and evaluating opportunities and working them into
the marketing mix known as what phase?
implementation phase
38
In a market plan, evaluating performance and taking corrective actions is part of what phase?
control phase
39
• A broad description of the firm’s objectives.
• A broad description of the scope of activities a firm plans to undertake
mission statement
40
One of the steps of the strategic marketing planning process is conducting a situation analysis.
In this analysis, what will a firm analyze?
weakness
41
One of the steps of the strategic marketing process involves identifying opportunities and it
includes three parts as follows except for one
strength
42
Macro- environmental factors operate the external environment.
true
43
The elements of Marketing Plan include
Policies
Programs
Procedures
Rules
true
44
following are psychological factors that affect the Consumer Decision except for one
vision
45
The following are social factors that affect the Consumer or Buyer Decision except for one
social networking
46
The four Ps of marketing mix factors that affect the Consumer or Buyer Decision except for one
package
CHAPTER 7
CHAPTER 7
BA · 42問 · 2年前CHAPTER 7
CHAPTER 7
42問 • 2年前CHAPTER 12
CHAPTER 12
BA · 38問 · 2年前CHAPTER 12
CHAPTER 12
38問 • 2年前GNED 09
GNED 09
BA · 52問 · 2年前GNED 09
GNED 09
52問 • 2年前QUIZ 1
QUIZ 1
BA · 43問 · 2年前QUIZ 1
QUIZ 1
43問 • 2年前Quiz CHAPTER 1
Quiz CHAPTER 1
BA · 49問 · 1年前Quiz CHAPTER 1
Quiz CHAPTER 1
49問 • 1年前Quiz 2
Quiz 2
BA · 61問 · 1年前Quiz 2
Quiz 2
61問 • 1年前MKTG 106 CHAPTER 1 TO 3
MKTG 106 CHAPTER 1 TO 3
BA · 45問 · 1年前MKTG 106 CHAPTER 1 TO 3
MKTG 106 CHAPTER 1 TO 3
45問 • 1年前CHAPTER
CHAPTER
BA · 71問 · 1年前CHAPTER
CHAPTER
71問 • 1年前CHAPTER 1 TO 4
CHAPTER 1 TO 4
BA · 42問 · 1年前CHAPTER 1 TO 4
CHAPTER 1 TO 4
42問 • 1年前CHAPTER 3-5
CHAPTER 3-5
BA · 40問 · 1年前CHAPTER 3-5
CHAPTER 3-5
40問 • 1年前CHAPTER 3
CHAPTER 3
BA · 27問 · 1年前CHAPTER 3
CHAPTER 3
27問 • 1年前CHAPTER 3
CHAPTER 3
BA · 43問 · 1年前CHAPTER 3
CHAPTER 3
43問 • 1年前CHAPTER 4, 5, 6
CHAPTER 4, 5, 6
BA · 83問 · 1年前CHAPTER 4, 5, 6
CHAPTER 4, 5, 6
83問 • 1年前CHAPTER 7
CHAPTER 7
BA · 53問 · 1年前CHAPTER 7
CHAPTER 7
53問 • 1年前ENUMERATION
ENUMERATION
BA · 10問 · 1年前ENUMERATION
ENUMERATION
10問 • 1年前問題一覧
1
is a common business acronym
SMART
2
This should detail exactly what needs to be done. It should be concise and to the point
Specific
3
Your objective needs to be quantifiable. That is, you need to have some method of
checking your success.
Measurable
4
You need to set reasonable objectives. There’s no point in setting objectives you cannot
meet.
Achievable
5
Do you have the proper resources and staff to achieve the objectives you have set? You have to
be honest with yourself when you’re creating your goals — or they might not be achievable.
Realistic
6
You need to define a timeline. Each objective should have a deadline.
Time specific
7
Finding prospects
Lead generation
8
Making those prospects aware of your company and its products
Brand awareness
9
Getting prospects to think of you
Brand considerations
10
Convincing prospects to buy from you
Sales
11
concise description of your target market as well as a compelling picture of
how you want that market to perceive your brand. It helps you maintain focus on your brand and its
value proposition while you work on market strategy and tactics
Positioning statement
12
____ is the set of controllable, tactical marketing tools that a company uses to produce a
desired response from its target market. It consists of everything that a company can do to influence
demand for its product. It is also a tool to help marketing planning and execution.
Marketing mix
13
The goods and/or services offered by a company to its customers.
Product
14
The amount of money paid by customers to purchase the product.
Price
15
The activities that make the product available to consumers
Place
16
activities that communicate the product’s features and benefits and persuade
customers to purchase the product
Promotion
17
variety, quality, design, features, brand name, packaging, services
product
18
list price, discounts, allowance, payment period, credit terms
Price
19
channels, coverage, assortments, locations, inventory, transportation, logistics
Place
20
advertising, personal selling, sales promotion, public relations
Promotion
21
effective marketing strategy combines the 4 Ps of the marketing mix. It is designed to meet the
company’s marketing objectives by providing its customers with value. The 4 Ps of the marketing mix are
related, and combine to establish the product’s position within its target markets.
True
22
is last part of your marketing plan which is to do the forecasted or Projected
Income Statement only. It will detail the sales budget, cost of sales budget and the administrative and
selling expenses budget
Financial projection
23
the process of estimating future sales. Accurate sales forecasts enable companies
to make informed business decisions and predict short-term and long-term performance. Companies can
base their forecasts on past sales data, industry-wide comparisons, and economic trends.
Sales forecasting
24
can also be defined as, an estimate of sales in terms of money or physical units for a
specified future period under a proposed marketing plan or program and under an assumed set of
economic and other forces outside the unit for which the forecast is made.
sales forecast
25
is very important function for a manufacturing concern,
sales forecasting
26
Is the economy slowing? Is the market for your goods and
services growing or declining? Is there more competition entering the marketplace? Are you likely to
gain or lose any major customers? Your sales forecast should include an estimate of percentage growth
or shrinkage in the market
The economy and your particular industry
27
sometimes new laws or regulations can affect your sales prospects, either
positively or negatively
regulatory changes
28
Are you launching any new products or services that may increase sales, or
are sales of your existing products/services declining due to better products/services or lower prices
from competition? Will you be forced to raise prices due to increased material, labor, or other costs and
how might this affect sales?
your products or services
29
Are you embarking on any new marketing campaigns or spending more or less
on advertising? Perhaps bringing a new company website online, beefing up your email marketing, or
branching into social media to increase sales? Are you hiring additional sales staff or losing your best
salesperson?
your marketing effort
30
Sales forecasting for an established business is easier than sales forecasting for a new business: the
established business already has a sales forecast baseline of past sales.
Sales forecasting for existing business
31
Sales forecasting for a new business is more problematical as there is no baseline of past sales. The
process of preparing a sales forecast for a new business involves researching your target market, your
trading area and your competition and analyzing your research to guesstimate your future sales.
slaes forecasting for new business
32
the direct cost of each item sold (also known as the cost of goods sold or COGS)
is typically the wholesale price (plus shipping if applicable)
for reseller of goods
33
direct costs include raw materials, labor and overhead
for a manufacturers
34
the direct costs are mainly salaries and other expenses
for a service business
35
written out document that includes information about the planning phase, implementation
phase, and control phase
marketing plan
36
Within a marketing plan, defining a firm’s mission and then evaluating how various factors affect
potential success is known as what phase?
Planning phase
37
When defining a marketing plan, identifying and evaluating opportunities and working them into
the marketing mix known as what phase?
implementation phase
38
In a market plan, evaluating performance and taking corrective actions is part of what phase?
control phase
39
• A broad description of the firm’s objectives.
• A broad description of the scope of activities a firm plans to undertake
mission statement
40
One of the steps of the strategic marketing planning process is conducting a situation analysis.
In this analysis, what will a firm analyze?
weakness
41
One of the steps of the strategic marketing process involves identifying opportunities and it
includes three parts as follows except for one
strength
42
Macro- environmental factors operate the external environment.
true
43
The elements of Marketing Plan include
Policies
Programs
Procedures
Rules
true
44
following are psychological factors that affect the Consumer Decision except for one
vision
45
The following are social factors that affect the Consumer or Buyer Decision except for one
social networking
46
The four Ps of marketing mix factors that affect the Consumer or Buyer Decision except for one
package