問題一覧
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art and science of formulating, implementing and evaluating cross-functional decision; allows organization to be more proactive than reactive
strategic management
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developing vision and mission
strategy formulation
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called as áction stage’. includes developing strategy-supportive culture
strategy implementation
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primary means for obtaining information
strategy evaluation
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anything firm does especially well compared to its competitor
competitive advantage
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individuals who are responsible for the success or failure of an organization
strategist
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what we want to become
vision statement
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what is our business
mission statement
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refers to economic, social, cultural etc.
external opportunities and threats
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organization's controllable activities
internal strength and weaknesses
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specific results that org seeks to achieve
long term objectives
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means by which long term objectives will be achieve
strategies
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short term milestone
annual objectives
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means by which annual objectives will be achieve
policies
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focuses on identifying and evaluating trends
external audit
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approach competitive advantage advocates
industrial organization
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allows strategists to summarize and evaluate economic, social etc
external factor evaluation matrix
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dentifies firm’s major competitor
competitive profile matrix
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focuses on identifying and evaluating firm’s strength and weaknesses
internal audit
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approach to competitive advantage contends
resource-based view
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summarizes and evaluate major strengths and weaknesses
internal factor evaluation matrix
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7 characteristics of mission statement
broad in scope, less than 250 words in length, inspiring, identify the utility of a firm's product, include nine component, reconciliatory, enduring
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Three important question to answer in developing a strategic plan
where are we now, where do we want to go, how are we going to get there
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___1. It includes developing a strategy-supportive culture
strategy implementation
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What business to abandon?
strategy formulation
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What must we do to implement our part of the organization’s strategy
strategy implementation
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developing a vision and mission
strategy formulation
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Primary means for obtaining information on knowing when particular strategies are not working well.
strategy evaluation
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taking corrective action
strategy evaluation
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creating an effective organizational structure
strategy implementation
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identifying an organization’s external opportunities and threats, determining internal strengths and weaknesses.
strategy formulation
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Should we expand operations or diversify?
strategy formulation
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Reviewing external and internal factors that are the base for current strategies
strategy evaluation
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How best can we get the job done
strategy implementation
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measuring performance
strategy evaluation
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establishing long-term goals, generating alternative strategies, and choosing particular strategies to pursue.
strategy formulation
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How to allocate resources?
strategy formulation
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redirecting marketing efforts, preparing budgets, developing and utilizing information systems, and linking employee compensation to organizational performance.
strategy implementation
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is an attempt both to duplicate what goes on in the mind of a brilliant intuitive person who know business
strategic management process
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particularly useful for making decision in situation of great uncertainty
intuition
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aimed at allowing organizations to adapt effectively to change overthe long run
strategic management process
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helpful when highly interrelated variables exist
intuition