CHAPTER 1 TO 4

42問 • 1年前

問題一覧

art and science of formulating, implementing and evaluating cross-functional decision; allows organization to be more proactive than reactive

strategic management

developing vision and mission

strategy formulation

called as áction stage’. includes developing strategy-supportive culture

strategy implementation

primary means for obtaining information

strategy evaluation

anything firm does especially well compared to its competitor

competitive advantage

individuals who are responsible for the success or failure of an organization

strategist

what we want to become

vision statement

what is our business

mission statement

refers to economic, social, cultural etc.

external opportunities and threats

organization's controllable activities

internal strength and weaknesses

specific results that org seeks to achieve

long term objectives

means by which long term objectives will be achieve

strategies

short term milestone

annual objectives

means by which annual objectives will be achieve

policies

focuses on identifying and evaluating trends

external audit

approach competitive advantage advocates

industrial organization

allows strategists to summarize and evaluate economic, social etc

external factor evaluation matrix

dentifies firm’s major competitor

competitive profile matrix

focuses on identifying and evaluating firm’s strength and weaknesses

internal audit

approach to competitive advantage contends

resource-based view

summarizes and evaluate major strengths and weaknesses

internal factor evaluation matrix

7 characteristics of mission statement

broad in scope, less than 250 words in length, inspiring, identify the utility of a firm's product, include nine component, reconciliatory, enduring

Three important question to answer in developing a strategic plan

where are we now, where do we want to go, how are we going to get there

___1. It includes developing a strategy-supportive culture

strategy implementation

What business to abandon?

strategy formulation

What must we do to implement our part of the organization’s strategy

strategy implementation

developing a vision and mission

strategy formulation

Primary means for obtaining information on knowing when particular strategies are not working well.

strategy evaluation

taking corrective action

strategy evaluation

creating an effective organizational structure

strategy implementation

identifying an organization’s external opportunities and threats, determining internal strengths and weaknesses.

strategy formulation

Should we expand operations or diversify?

strategy formulation

Reviewing external and internal factors that are the base for current strategies

strategy evaluation

How best can we get the job done

strategy implementation

measuring performance

strategy evaluation

establishing long-term goals, generating alternative strategies, and choosing particular strategies to pursue.

strategy formulation

How to allocate resources?

strategy formulation

redirecting marketing efforts, preparing budgets, developing and utilizing information systems, and linking employee compensation to organizational performance.

strategy implementation

is an attempt both to duplicate what goes on in the mind of a brilliant intuitive person who know business

strategic management process

particularly useful for making decision in situation of great uncertainty

intuition

aimed at allowing organizations to adapt effectively to change overthe long run

strategic management process

helpful when highly interrelated variables exist

intuition

CHAPTER 7

CHAPTER 7

CHAPTER 12

CHAPTER 12

MKTG 85

MKTG 85

GNED 09

GNED 09

QUIZ 1

QUIZ 1

Quiz CHAPTER 1

Quiz CHAPTER 1

Quiz 2

Quiz 2

MKTG 106 CHAPTER 1 TO 3

BA · 45問 · 1年前

MKTG 106 CHAPTER 1 TO 3

CHAPTER

CHAPTER

CHAPTER 3-5

CHAPTER 3-5

CHAPTER 3

CHAPTER 3

CHAPTER 3

CHAPTER 3

CHAPTER 4, 5, 6

CHAPTER 4, 5, 6

CHAPTER 7

CHAPTER 7

ENUMERATION

ENUMERATION

問題一覧

art and science of formulating, implementing and evaluating cross-functional decision; allows organization to be more proactive than reactive

strategic management

developing vision and mission

strategy formulation

called as áction stage’. includes developing strategy-supportive culture

strategy implementation

primary means for obtaining information

strategy evaluation

anything firm does especially well compared to its competitor

competitive advantage

individuals who are responsible for the success or failure of an organization

strategist

what we want to become

vision statement

what is our business

mission statement

refers to economic, social, cultural etc.

external opportunities and threats

organization's controllable activities

internal strength and weaknesses

specific results that org seeks to achieve

long term objectives

means by which long term objectives will be achieve

strategies

short term milestone

annual objectives

means by which annual objectives will be achieve

policies

focuses on identifying and evaluating trends

external audit

approach competitive advantage advocates

industrial organization

allows strategists to summarize and evaluate economic, social etc

external factor evaluation matrix

dentifies firm’s major competitor

competitive profile matrix

focuses on identifying and evaluating firm’s strength and weaknesses

internal audit

approach to competitive advantage contends

resource-based view

summarizes and evaluate major strengths and weaknesses

internal factor evaluation matrix

7 characteristics of mission statement

broad in scope, less than 250 words in length, inspiring, identify the utility of a firm's product, include nine component, reconciliatory, enduring

Three important question to answer in developing a strategic plan

where are we now, where do we want to go, how are we going to get there

___1. It includes developing a strategy-supportive culture

strategy implementation

What business to abandon?

strategy formulation

What must we do to implement our part of the organization’s strategy

strategy implementation

developing a vision and mission

strategy formulation

Primary means for obtaining information on knowing when particular strategies are not working well.

strategy evaluation

taking corrective action

strategy evaluation

creating an effective organizational structure

strategy implementation

identifying an organization’s external opportunities and threats, determining internal strengths and weaknesses.

strategy formulation

Should we expand operations or diversify?

strategy formulation

Reviewing external and internal factors that are the base for current strategies

strategy evaluation

How best can we get the job done

strategy implementation

measuring performance

strategy evaluation

establishing long-term goals, generating alternative strategies, and choosing particular strategies to pursue.

strategy formulation

How to allocate resources?

strategy formulation

redirecting marketing efforts, preparing budgets, developing and utilizing information systems, and linking employee compensation to organizational performance.

strategy implementation

is an attempt both to duplicate what goes on in the mind of a brilliant intuitive person who know business

strategic management process

particularly useful for making decision in situation of great uncertainty

intuition

aimed at allowing organizations to adapt effectively to change overthe long run

strategic management process

helpful when highly interrelated variables exist

intuition