MKTG 106 CHAPTER 1 TO 3

45問 • 1年前

問題一覧

involves more than one country or relates to or affecting two or more nations. (syn. foreign, global, universal, intercontinental, and world

international

Generally defined as an endeavor to make a profit. Defined as occupation, profession or trade used by people, organizations or countries to earn income and gain profit

business

basic economic concept involving the buying, selling or exchange of goods and services. (sari-sari store/ grocery

trade

4 types of business according to nature/scope

service, trading or merchandising, manufacturing, hybrid business

4 types of business according to owners

sole proprietorship, partnership, corporation, cooperative

triple bottom line

profit, people, planet

means selling the product to foreign markets.

export

means buying products from foreign markets.

import

firm is investing assets directly into a foreign country’s buildings, equipment or organizations

foreign direct investment

increasing connectedness, integration and interdependence of world cultures, economies, politics and environment.

globalization

Creation of products or services for the global market by adapting them to local cultures and environments.

glocalization

Enabling factors that can maximize global opportunities:

leadership, information and communication technology, education, mindset

not only of the local chief executives, but also to private sector & civil society organizations;

leadership

ability to use, process and analyze data;

information and communication technology

that meets global demands; and

education

that is global in orientation but grounded on local realities.

mindset

3 different sides

glocalization-economic aspect, globalization-political aspect, localization-cultural aspect

application of marketing principles to satisfy the varied needs and wants of different peoples residing across the national borders.

international marketing

practice of dividing the entire market into groups creating subsets of a market based on demography, needs, priorities, common interests, and other psychographic or behavioral criteria

market segmentation

process of selecting the target market, the segment (s) the company wants to serve.

market targeting

strategic tool used to establish the image of a brand or product in the minds of the consumer.

market positioning

Refers to the segment (s) the company wants to serve

target market

commodity or good produced or manufactured to satisfy the wants and needs of customers

product

strategy that helps companies build brand image and value by extensive research before developing a product or reinventing their products to stimulate more demand once it reaches the decline stage.

product differentiation

Basically, the amount that customers pay so they can have the product and enjoy it.

price

help to reduce costs and consequently, the price of the product

economies of scale

Marketing communication process that helps the company to acquaint the customers with the product and publicize it and its features to the public.

promotion

The most important resource of a company as the company’s success depends largely on the quality of its people. Select, hire, train and compensate the right people to deliver superior service to the clients.

people

Flow of activities or mechanism that takes place when there is an interaction between the customers and businesses.

process

barcodes, receipts, and other forms, graphics or logos, codes that used to scan on phone, information about a product or company.

electronic process

creation of products that are tangible that customers could really feel and own, customer’s need and want.

technological process

actual distribution and sales to customers and their reactions

direct activities

support happen before, during or after the service has been given

indirect activities

Refers to the physical environment experienced by the customer. Customers are being aware of the company’s signage, logo, tarpaulins, webpages/websites, employee uniforms, packaging, letterheads, business cards, and the like.

physical evidence

when people hear the name of your company, products and services, logo, image of your brand would easily come to mind.

branding

trading activities

buying, selling, exchange of goods

own by only one person

sole proprietorship

owned by two or more persons

partnership

generally owned by five or more persons

corporation

composed of members established to serve their common goal

cooperative

render ex. barbershops, restaurants, hotels

service

buying or selling: they sell what they buy

trading or merchandising

converting raw materials into finished product

manufacturing

e-commerce or a business geared toward socially beneficial goals

hybrid business

such as distributors, wholesalers, retailers and target location

middlemen

CHAPTER 7

CHAPTER 7

CHAPTER 12

CHAPTER 12

MKTG 85

MKTG 85

GNED 09

GNED 09

QUIZ 1

QUIZ 1

Quiz CHAPTER 1

Quiz CHAPTER 1

Quiz 2

Quiz 2

CHAPTER

CHAPTER

CHAPTER 1 TO 4

CHAPTER 1 TO 4

CHAPTER 3-5

CHAPTER 3-5

CHAPTER 3

CHAPTER 3

CHAPTER 3

CHAPTER 3

CHAPTER 4, 5, 6

CHAPTER 4, 5, 6

CHAPTER 7

CHAPTER 7

ENUMERATION

ENUMERATION

問題一覧

involves more than one country or relates to or affecting two or more nations. (syn. foreign, global, universal, intercontinental, and world

international

Generally defined as an endeavor to make a profit. Defined as occupation, profession or trade used by people, organizations or countries to earn income and gain profit

business

basic economic concept involving the buying, selling or exchange of goods and services. (sari-sari store/ grocery

trade

4 types of business according to nature/scope

service, trading or merchandising, manufacturing, hybrid business

4 types of business according to owners

sole proprietorship, partnership, corporation, cooperative

triple bottom line

profit, people, planet

means selling the product to foreign markets.

export

means buying products from foreign markets.

import

firm is investing assets directly into a foreign country’s buildings, equipment or organizations

foreign direct investment

increasing connectedness, integration and interdependence of world cultures, economies, politics and environment.

globalization

Creation of products or services for the global market by adapting them to local cultures and environments.

glocalization

Enabling factors that can maximize global opportunities:

leadership, information and communication technology, education, mindset

not only of the local chief executives, but also to private sector & civil society organizations;

leadership

ability to use, process and analyze data;

information and communication technology

that meets global demands; and

education

that is global in orientation but grounded on local realities.

mindset

3 different sides

glocalization-economic aspect, globalization-political aspect, localization-cultural aspect

application of marketing principles to satisfy the varied needs and wants of different peoples residing across the national borders.

international marketing

practice of dividing the entire market into groups creating subsets of a market based on demography, needs, priorities, common interests, and other psychographic or behavioral criteria

market segmentation

process of selecting the target market, the segment (s) the company wants to serve.

market targeting

strategic tool used to establish the image of a brand or product in the minds of the consumer.

market positioning

Refers to the segment (s) the company wants to serve

target market

commodity or good produced or manufactured to satisfy the wants and needs of customers

product

strategy that helps companies build brand image and value by extensive research before developing a product or reinventing their products to stimulate more demand once it reaches the decline stage.

product differentiation

Basically, the amount that customers pay so they can have the product and enjoy it.

price

help to reduce costs and consequently, the price of the product

economies of scale

Marketing communication process that helps the company to acquaint the customers with the product and publicize it and its features to the public.

promotion

people

Flow of activities or mechanism that takes place when there is an interaction between the customers and businesses.

process

barcodes, receipts, and other forms, graphics or logos, codes that used to scan on phone, information about a product or company.

electronic process

creation of products that are tangible that customers could really feel and own, customer’s need and want.

technological process

actual distribution and sales to customers and their reactions

direct activities

support happen before, during or after the service has been given

indirect activities

physical evidence

when people hear the name of your company, products and services, logo, image of your brand would easily come to mind.

branding

trading activities

buying, selling, exchange of goods

own by only one person

sole proprietorship

owned by two or more persons

partnership

generally owned by five or more persons

corporation

composed of members established to serve their common goal

cooperative

render ex. barbershops, restaurants, hotels

service

buying or selling: they sell what they buy

trading or merchandising

converting raw materials into finished product

manufacturing

e-commerce or a business geared toward socially beneficial goals

hybrid business

such as distributors, wholesalers, retailers and target location

middlemen