ability to use, process and analyze data;

practice of dividing the entire market into groups creating subsets of a market based on demography, needs, priorities, common interests, and other psychographic or behavioral criteria

Creation of products or services for the global market by adapting them to local cultures and environments.

process of selecting the target market, the segment (s) the company wants to serve.

Enabling factors that can maximize global opportunities:

firm is investing assets directly into a foreign country’s buildings, equipment or organizations

buying or selling: they sell what they buy

when people hear the name of your company, products and services, logo, image of your brand would easily come to mind.

that meets global demands; and

Flow of activities or mechanism that takes place when there is an interaction between the customers and businesses.

support happen before, during or after the service has been given

barcodes, receipts, and other forms, graphics or logos, codes that used to scan on phone, information about a product or company.

commodity or good produced or manufactured to satisfy the wants and needs of customers

actual distribution and sales to customers and their reactions

4 types of business according to nature/scope

Generally defined as an endeavor to make a profit. Defined as occupation, profession or trade used by people, organizations or countries to earn income and gain profit

Refers to the segment (s) the company wants to serve

means buying products from foreign markets.

Refers to the physical environment experienced by the customer. Customers are being aware of the company’s signage, logo, tarpaulins, webpages/websites, employee uniforms, packaging, letterheads, business cards, and the like.

Basically, the amount that customers pay so they can have the product and enjoy it.

Marketing communication process that helps the company to acquaint the customers with the product and publicize it and its features to the public.

3 different sides

that is global in orientation but grounded on local realities.

strategic tool used to establish the image of a brand or product in the minds of the consumer.

such as distributors, wholesalers, retailers and target location

application of marketing principles to satisfy the varied needs and wants of different peoples residing across the national borders.

means selling the product to foreign markets.

involves more than one country or relates to or affecting two or more nations. (syn. foreign, global, universal, intercontinental, and world

e-commerce or a business geared toward socially beneficial goals

generally owned by five or more persons

The most important resource of a company as the company’s success depends largely on the quality of its people. Select, hire, train and compensate the right people to deliver superior service to the clients.

converting raw materials into finished product

composed of members established to serve their common goal

render ex. barbershops, restaurants, hotels

basic economic concept involving the buying, selling or exchange of goods and services. (sari-sari store/ grocery

help to reduce costs and consequently, the price of the product

creation of products that are tangible that customers could really feel and own, customer’s need and want.

triple bottom line

owned by two or more persons

increasing connectedness, integration and interdependence of world cultures, economies, politics and environment.

4 types of business according to owners

own by only one person

not only of the local chief executives, but also to private sector & civil society organizations;

trading activities

strategy that helps companies build brand image and value by extensive research before developing a product or reinventing their products to stimulate more demand once it reaches the decline stage.