LESSON 1-2

11問 • 1年前

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"a total system of interacting business activities designed to plan, price, promote and distribute want-satisfying goods or services to present and potential customers". -

William Stanton

"Marketing is the process of continuously and profitably satisfying the target customer's needs, wants and expectations superior to the competition." -

Josiah Go and Chiqui Escareal-Go

" is the process of continuously and profitably satisfying the target customer's needs, wants and expectations superior to the competition." -

Marketing

"Marketing is the process by which companies create value for customers and build strong relationship to capture value from customers in return." -

(Kotler and Armstrong)

It's the most recognizable type of marketing, encompassing the advertisements that we see and hear every day. Most traditional marketing strategies fall under one of four categories: print, broadcast, direct mail, and telephone.

Traditional Marketing?

The following examples are some of the most popular modern marketing strategies used today: Email marketing Internet ads. E-Commerce Websites. Using social media sites like Facebook, Twitter, and Instagram. Learning Competencies: Goals of Marketing Goals of Marketing

What is Contemporary Marketing?

Goals of Marketing

1. To attract the new customers by promising value. 2. To keep and grow current customers by delivering satisfaction

Kotler and Armstrong offer an easy way of understanding the marketing process using these five steps.

Step 1. Understand the marketplace and customers' needs and wants. Step 2. Design customers driven marketing strategy. Step 3. Construct an integrated marketing program that delivers superior value. Step 4. Build profitable relationship and create customer delight. Step 5. Capture value from customers to create profits and customer's equity.

Another traditional approach that learners should understand is the concept of 3Cs and the relationship of its variables (____, _______, _____) and developed by E. Jerome McCarthy

(company, customers, and competition). Developed by E. Jerome McCarthy,

is a tool in marketing that helps companies to identify the right product to offer to the market, determine the right price anc place to avail the product, and select the most appropriate promotional tools to carry out the persuasive message.

the Marketing Mix

is on the essential factors, which affected the decision of customers in buying the product or service. Thus, most goods and/or services attributed its success in the market to its correct pricing strategy. Some companies consider offering their goods and/or services in discounted price and inviting terms of sales. Here are some questions that learners can be use in pricing the product:

Price

2.1

Shekinah Bismonte · 58問 · 2年前

2.1