STS REVIEWER FINALS

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Information was restricted to small elite group

Pre -Gutenberg World

Impossible to distribute precise replicable information to a large number of people

Pre - Gutenberg World

Society tended to be dominated bu religion or freudial political system

Pre - Gutenberg World

Info. could be captured into laborious and time - consuming manner

Pre - Gutenberg World

Adapted the use of narrative or hierarchy as means of propagation

Pre - Gutenberg World

Introduction of the Printing Press was revolutionary in its impact

Gutenberg Revolution

Printing press was the catalyst for Renaissance

Gutenberg Revolution

Gutenberg Principle that can be expressed as the fact that mass distribution of information is possible but expensive

Gutenberg Revolution

Was the rise of institutionalized and mediated channels

Effect of Gutenberg Principle

Father of Filipino Writing

Thomas Pinpin

Was the first Philippine newsletter that reported about the battles won by the Spaniards

Fortunate Events

The basic structure of Gutenberg Principle has not changed, it still cost losts of money to distribute information to a mass audience

True

The emergence of the internet and the world wide web in the 1990s that was initially handled by many as ushering in new democratic age driven by much greater access to information

Post - Gutenberg World

Had a dramatic impact but revolutionary shifts predicted did not occur

Internet

Still Preserve of the institutions rather than individuals

Internet

Limited the ability of the internet to be a channel for all forms of media, restricting its use to text - based and transactional forms

Speed of access

require both money and expertise to build a website, access server space and publish information

The Internet

Gathering sugnificance based around attaching relevance and context to all of the otherwise random pieced of information bow being published. This trend is responsible for creating forms of collective intellegence and what has veen called

Crowd Wisdom

Most important area to watch going forwards

Crowd Wisdom

Post Gutenberg Principle is also called

Social Information Principle

Information can now flow between one individual and all of the potential individuals for whom that might be of relevance, without any form of significant institutionalized intervention

Post -Gutenberg Principle

Is likely to generate a very powerful disintermediating or deinstitutionslising effect which in theory could have consequences for society at least as significant as those generated in the firstbstande by the development of printing press

Post - Gutenberg Principle

Were the first to feel the impact of the end of Gutenberg era

Media, Nusic and Film Businesses

made the case in 2006 that within 5 years. 50% of the consumers consume wpuld be produced by other consumers

Ron Bloom, CEO

In this information age, trust was institutionalized

Gutenberg World

Trust within social msdia is vested within visible processed

True

New Assets Needed in Oost - Gutenberg World

Content Conversation Community

The ability to start seeding and colonizing your digital space with a broad range of discoverable content and information tailored to niche interrdy which will draw relevant people yo you and help generate trust

Content

The ability to engage your key audiences and allow them to start to make a contribution yo the products and services you provide is not simple yo be passive receivers

Conversation

creating and supporting the ability of those people whom you have engaged in conversation to talk and transact within themselves aboyt the issues relevant to yhe products and services you provide

Community

Still preserve of institutions rathwr than individuals

Internet

require both money and technical expertise to build website, access server space and public information

Internet

Had a dramatic but revolutionary shifts predicted did not occur

Internet

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