CHAP 6

62問 • 1年前

Bernadette Valencia

通報

問題一覧

Is the amount of money charged for a product or service

price

Is the sum of the values consumer sex change for the benefits of having or using the product or service

price

The values placed on goods and services

price

The amount of money and goods needed to acquire some combination of another good and its accompanying services

price

The value express in terms of pesos or any other monetary medium of exchange

price

Factors influencing price

the market for the product costs of the product

Cost and price are frequently used interchangeably

cost of the product

Refers to the amount of money spent in producing goods or services

cost

Refers to the amount of money for which the products or services are offered to buyers

price

It is simply cost plus a markup

price

Stands for the amount of money that company earns per unit of product

markup

Type of cost

fixed costs variable costs

Are cost that do not change even if the quantity or volume of production changes

fixed cost

Change directly with changes in quantity or volume of production

variable cost

This cost are called overhead cost

fixed cost

is usually on a per unit basis as exemplified by the cost or ingredients to prepare a certain food in a restaurant

variable cost

Refers to the sum of a company's fixed cost and variable cost under a given level of production

total cost

A company offering a new product has two pricing options: to set a high price or to set a low price

new product pricing strategies

The strategy of setting a high price for companies products backup by a strong promotional effort is called

market skimming pricing

The strategy of setting a low price for a company's products also backup the strong promotional support is called

market penetration pricing

Under this approach the company initially sets high prices to skim revenues layer by layer from the market

market skimming pricing

Under this approach the company initially sets a low price to penetrate the market weekly and deeply that is to attract a large number of buyers and capture a large market share in the process

market penetration pricing

Selling a high quality product at a high price is called

premium pricing strategy

Selling a high quality product at a low price is called

good value pricing strategy

Selling a low quality product at a high price is called

overcharging pricing strategy

Selling a low quality product at a low price is called

economic pricing strategy

Cost base pricing strategies

cost plus pricing break even pricing target profit pricing

Is the simplest pricing method that requires a standard markup in the cost of a product

cost plus pricing

The selling price enables the company to break even

break even pricing

Refers to a condition where the company neither earns a profit nor incurs a loss

break even

Masaya ako para sayo this pricing approach is a variation of break even pricing.

target profit pricing

Under the skin the company sets a target profit to be earned and uses break even analysis to meet the said target

target profit pricing

Considers the buyers perception of value as the main ingredient in the pricing

value based pricing strategies

The starting point is the customers perception of the value not cost

value based pricing strategies

Product mix pricing strategies

product line pricing optional product pricing captive product pricing by product pricing product bundle

This is a pricing approach applicable to firms that develop product lines rather than the single products

product line pricing

Offers to sell optional or security guard accessory products along with the main products

optional product pricing

Instead of offering accessories to the main product, it would offer products that are essential to the main product itself

captive product pricing

Is a surplus product or item coming from the main product itself

by-product pricing

A company combines several of its products into a bundle and offers the bundle for sale at a reduce price

product bundle

Price adjustment strategies

discount pricing psychological pricing promotional pricing geographical pricing

This pricing strategy allows a company to reduce prices to reward customers for certain responses like paying promptly or promoting the company's products or services

discount pricing

This pricing strategy looks not only into the economics of pricing but also at the psychology of pricing this approach relates to the effect of pricing on people's minds and determine consumer reaction to the price set by the company for the products

psychological pricing

Sometimes a company decides to pride some of its items below the regular list price or add times even the low cost to attract consumer

promotional pricing

This pricing strategy is used by companies operating in different areas of the country or different countries of the world

geographical pricing

The company sets different prices depending upon the region state or country where the company sells its product

geographical pricing

Pricing strategies to increase hotel revenue

pricing strategy based on forecasting rate parity strategy price per segment discount codes to stimulate direct bookings offer a package length of stay strategy cancellation policy up selling cross selling excellent review management

The single most important pricing strategy for hotels to matter is the use of forecasting to set their prices based on anticipated the demand

pricing strategy based on forecasting

Involves maintaining consistent traits for the same product across all online distribution channels. the key benefit of this is that it provides transparency for customer

rate parity strategy

One of the most commonly used pricing strategies for those in the hotel industry. This is were you offer the same product at different prices to different types of customers

price per segment

Although a price parity strategy may prohibit some of the pricing incentives that stimulate bookings, one highly effective strategy involves the use of scone codes to encourage future direct bookings

discount codes to stimulate direct books

Another solid option for those in hotel management i can to maximize revenue is create packages allowing customers to pay for more than just a room.

offer a package

The actual room rate may be lower than the equivalent rate for an identical on its own. However your hotel will be able to sell more products at the same time

offer a package

Is based on adjusting pricing based or dusty

length of stay strategy

Can also factor in pricing strategy and help to increase revenue.

cancellation policy

Involves encouraging customers to spend more on their existing purchase or booking

upselling

It mean encouraging a guest to upgrade to a better room or pa higher room rate for a more desirable view

upselling

Similar to upselling but rather than encouraging customers to spend more on the existing purchase it involves encouraging customers to make additional purchases on top or the ones or ready made

cross selling

This will typically refer to additional services such as a local massage or same services. Most effective after the initial booking has been made but before the gas actually arrives

cross selling

Better refuse are likely to result in improved conversion rates

excellent review management

Realized on the implementation of the right pricing strategy which is an important part of your revenue management strategy

maximizing revenue in the hotel industry

This will likely mean to deliver an excellent customer experience encouraging guest to the previous and responding swiftly and competently to refuse and feedback posted on social media sites

excellent review management

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問題一覧

Is the amount of money charged for a product or service

price

Is the sum of the values consumer sex change for the benefits of having or using the product or service

price

The values placed on goods and services

price

The amount of money and goods needed to acquire some combination of another good and its accompanying services

price

The value express in terms of pesos or any other monetary medium of exchange

price

Factors influencing price

the market for the product costs of the product

Cost and price are frequently used interchangeably

cost of the product

Refers to the amount of money spent in producing goods or services

cost

Refers to the amount of money for which the products or services are offered to buyers

price

It is simply cost plus a markup

price

Stands for the amount of money that company earns per unit of product

markup

Type of cost

fixed costs variable costs

Are cost that do not change even if the quantity or volume of production changes

fixed cost

Change directly with changes in quantity or volume of production

variable cost

This cost are called overhead cost

fixed cost

is usually on a per unit basis as exemplified by the cost or ingredients to prepare a certain food in a restaurant

variable cost

Refers to the sum of a company's fixed cost and variable cost under a given level of production

total cost

A company offering a new product has two pricing options: to set a high price or to set a low price

new product pricing strategies

The strategy of setting a high price for companies products backup by a strong promotional effort is called

market skimming pricing

The strategy of setting a low price for a company's products also backup the strong promotional support is called

market penetration pricing

Under this approach the company initially sets high prices to skim revenues layer by layer from the market

market skimming pricing

Under this approach the company initially sets a low price to penetrate the market weekly and deeply that is to attract a large number of buyers and capture a large market share in the process

market penetration pricing

Selling a high quality product at a high price is called

premium pricing strategy

Selling a high quality product at a low price is called

good value pricing strategy

Selling a low quality product at a high price is called

overcharging pricing strategy

Selling a low quality product at a low price is called

economic pricing strategy

Cost base pricing strategies

cost plus pricing break even pricing target profit pricing

Is the simplest pricing method that requires a standard markup in the cost of a product

cost plus pricing

The selling price enables the company to break even

break even pricing

Refers to a condition where the company neither earns a profit nor incurs a loss

break even

Masaya ako para sayo this pricing approach is a variation of break even pricing.

target profit pricing

Under the skin the company sets a target profit to be earned and uses break even analysis to meet the said target

target profit pricing

Considers the buyers perception of value as the main ingredient in the pricing

value based pricing strategies

The starting point is the customers perception of the value not cost

value based pricing strategies

Product mix pricing strategies

product line pricing optional product pricing captive product pricing by product pricing product bundle

This is a pricing approach applicable to firms that develop product lines rather than the single products

product line pricing

Offers to sell optional or security guard accessory products along with the main products

optional product pricing

Instead of offering accessories to the main product, it would offer products that are essential to the main product itself

captive product pricing

Is a surplus product or item coming from the main product itself

by-product pricing

A company combines several of its products into a bundle and offers the bundle for sale at a reduce price

product bundle

Price adjustment strategies

discount pricing psychological pricing promotional pricing geographical pricing

This pricing strategy allows a company to reduce prices to reward customers for certain responses like paying promptly or promoting the company's products or services

discount pricing

psychological pricing

Sometimes a company decides to pride some of its items below the regular list price or add times even the low cost to attract consumer

promotional pricing

This pricing strategy is used by companies operating in different areas of the country or different countries of the world

geographical pricing

The company sets different prices depending upon the region state or country where the company sells its product

geographical pricing

Pricing strategies to increase hotel revenue

The single most important pricing strategy for hotels to matter is the use of forecasting to set their prices based on anticipated the demand

pricing strategy based on forecasting

Involves maintaining consistent traits for the same product across all online distribution channels. the key benefit of this is that it provides transparency for customer

rate parity strategy

One of the most commonly used pricing strategies for those in the hotel industry. This is were you offer the same product at different prices to different types of customers

price per segment

Although a price parity strategy may prohibit some of the pricing incentives that stimulate bookings, one highly effective strategy involves the use of scone codes to encourage future direct bookings

discount codes to stimulate direct books

Another solid option for those in hotel management i can to maximize revenue is create packages allowing customers to pay for more than just a room.

offer a package

The actual room rate may be lower than the equivalent rate for an identical on its own. However your hotel will be able to sell more products at the same time

offer a package

Is based on adjusting pricing based or dusty

length of stay strategy

Can also factor in pricing strategy and help to increase revenue.

cancellation policy

Involves encouraging customers to spend more on their existing purchase or booking

upselling

It mean encouraging a guest to upgrade to a better room or pa higher room rate for a more desirable view

upselling

Similar to upselling but rather than encouraging customers to spend more on the existing purchase it involves encouraging customers to make additional purchases on top or the ones or ready made

cross selling

This will typically refer to additional services such as a local massage or same services. Most effective after the initial booking has been made but before the gas actually arrives

cross selling

Better refuse are likely to result in improved conversion rates

excellent review management

Realized on the implementation of the right pricing strategy which is an important part of your revenue management strategy

maximizing revenue in the hotel industry

This will likely mean to deliver an excellent customer experience encouraging guest to the previous and responding swiftly and competently to refuse and feedback posted on social media sites

excellent review management