THC10

70問 • 1年前

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provides a base where one can engage in the process of staying at a destination.

Accommodation

an important element to be considered during the planning of a journey because it comprises the biggest element of tourist spending during a trip.

Accommodation

has become the center of focus when hosting guests.

Accommodation

is an essential element in running any business.

Marketing

Even though it is proven to be an important factor that determines the success of any hotel unit, yet it is a phenomenon that is often taken for granted.

Marketing

is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.

Marketing

are made for attracting customers, serving superior value, and capturing return value for the customer in a superior routine than the competitors in the marketplace who compete with the same motive.

Marketing efforts

is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Marketing

is the study and management of exchange relationships.

Marketing

It is the business process of identifying, anticipating and satisfying customers' needs and wants.

Marketing

is used to attract customers, it is one of the primary components of business management and commerce.

Marketing

5 core concepts of customer and marketplace

-Needs, wants, and demands -Products / Market Offerings -Value, Satisfaction, and Quality -Exchange, transactions, and relationships Markets

The most basic concept of fundamental marketing

human needs

Marketing, like quality, starts with customer needs and ends with customer satisfaction. (Read)

are states of felt deprivation, personal necessities that motivate behavior, and things that people cannot live without like food, clothing, warmth, safety, and shelter.

Needs

are the form taken by human needs as they may differ from person to person.

Wants

These are needs shaped by culture and individual personality.

Wants

anything offered for sale to satisfy a need or want.

Product

Consumers' needs and wants are satisfied through ___.

market offerings

are some combination, a mixture of a blend of physical products, services, information, ideas, or experiences offered to a market to satisfy a need or a want.

Market offerings

Tangible products are called __.

goods

__ are called goods.

Tangible products

A product may also pertain to ___ like a haircut, massage, patient counseling, entertainment, etc.

intangibles

Intangible products are known as __.

services

__ are known as services.

Intangible products

paying more attention to specific products they offer than to the benefits and experiences produced by these products.

marketing myopia

that get results for the sellers puts the customers' needs, wants, and demands first.

market offerings

Here, they are so hooked with their products that they focus only on existing wants and lose sight of customer needs. They forget that a product is only a tool to solve a consumer problem.

marketing myopia

When deciding which product to buy and where to buy it, ___ should be considered.

customer value

the difference between the value of buying, owning, and using the product, and the cost of the product.

Customer value

The customer compares the cost of the product with the benefits he gains from using the product. (Read)

__ refers to the difference between the buyer's expectation and the perceived performance of the product.

Customer satisfaction

Before making any purchase, a customer would already expect in mind and his/her task is to look for a product that he thinks would perform and deliver according to his expectations. (Read)

Customer satisfaction is closely linked to __.

quality

__ is closely linked to quality.

Customer satisfaction

In recent years, many companies have adopted total quality management (TQM) programs pertaining to the continuous improvement of company products, services, and marketing processes. (Read)

is the decision-maker and the final evaluator of quality is the __.

customer

It exists when people decide to satisfy their needs and wants through beneficial exchanges.

Marketing

is the act of obtaining a desired object by offering something in return.

Exchange

is said to be the core concept of marketing.

Exchange

is marketing's unit of measurement.

Transaction

___, ___, ___between two parties, measures the number of exchanges that take place.

transaction, exchange, or trade of values

refers to a set of actual and potential buyers of a product who have a common need or want that can be satisfied through an exchange,

Market

___ does not refer to a place but a group of people bound by a common need or want.

market in marketing

must search for buyers and needs, design good market offerings, set prices for them, promote them. and store and deliver them.

marketers

are undertaken for markets to bring about profitable for creating these relationships

Marketing efforts

Success in marketing is determined by four equally important factors that are collectively kown as the __

marketing mix

4 marketing mix

Product, Price, Place, and Promotion

__ is one of the most visible in the hotel.

Sales department

provide prospective clients with tours and entertain them in the hotel's food and beverage outlets.

Sales managers

__ is highly visible.

Sales function

Marketing also includes __

research, information systems, and planning.

__ are components of the promotional element of the marketing mix.

Advertising and sales

In reality, __&__ are only two marketing functions and often not the most important.

selling and advertising

is a marketing strategy that uses specific marketing plan and techniques to promote touristic products and services such as destinations, hotels and transport services, etc

Tourism Marketing

__ it makes sense to focus on digital marketing.

Tourism and hospitality marketing

as with ___, more than any other sector, online communication becomes more important due to the specifics of the consumption process: customers are planning their trips being a great distance away from the service provider.

tourism industry,

a term which is used to refer to that business discipline by which the visitors are attracted to a particular location which can be a state, a city, a particular heritage site or tourist destination spot, a hotel or a convention centre anything.

Tourism Marketing

can be anything which has the potential for attracting a tourist who comes to visit a new place.

location

The two main industries that comprise the activities we call tourism are the

hospitality and travel industries

Successful hospitality marketing is highly dependent on the entire __.

travel industry

is the analysis, planning, implementation, and control of a program designed to create, build, and maintain beneficial exchanges with target buyers to achieve organizational objectives.

Marketing management

involves managing demand, which in return involves managing customer relationships.

Marketing management

is also called demand management.

Marketing management

This concept holds that given a wide array of products in the market, consumers will prefer to buy products that are widely available and highly affordable.

Production Concept

This concept holds that consumers Will not buy enough the company's products unless the company undertakes an extensive and large-scale selling and promotional effort.

Selling Concept

This concept holds that achieving the goals of an organization depends on knowing the needs and wants of the target market and delivering the desired satisfaction more effectively and efficiently than others.

Marketing Concept

This concept holds that organizations must not only study and satisfy the customer's needs and wants but also deliver superior value in a way that maintains or improves the customer's as well as the society's well-being.

Social Marketing Concept

This concept holds that consumers favor products that offer the quality, performance, and innovative features

Product Concept

Marketing Management Principles

Production Concept Product Concept Selling Concept Marketing Concept Social Marketing Concept

POP CULT 2

Bernadette Valencia · 46問 · 2年前

POP CULT 2