cruise industry

59問 • 4ヶ月前

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問題一覧

Ship classification

By Size and Gross Tonnage, By Function and By Type of Voyage

By Size and Gross Tonnage

small ships, mid size ships, large ships

By Function

luxury ships, family cruises, expedition ships

By Type of Voyage

ocean going ships, river ships

These are smaller vessels navigating through rivers and offer tours along rivers like the Nile, Rhine, or Danube

river ships

these are large vessels capable of traveling across vast oceans and offer transatlantic and transpacific voyages.

ocean going ships

These are smaller, purpose-built ships for more adventurous or remote destinations, such as Antarctica or the Galápagos Islands. Examples:

expedition ships , Hurtigruten, Lindblad Expeditions

Ships designed for families with children, featuring kid-friendly amenities and entertainment. Examples: Disney Cruise Line, Royal Caribbean.

family cruises

High-end vessels offering premium services, fine dining, spa treatments, and private suites. Examples:

luxury ships, Crystal Cruises, Seabourn.

Have over 1,000 passengers. They are the most common and feature extensive facilities and services

large ships

Carry 200-1,000 passengers. They offer a more intimate experience with better access to smaller ports.

mid size ships

Typically less than 200 passengers. Often used for niche cruises like river cruises orexpeditions.

small ships

can be categorized based on the type of itinerary or target audience.

cruise types

Cruise types?

ocean cruises river cruises expedition cruises themed cruises luxury cruises family cruises

These cruises provide family-friendly amenities, including kids’ clubs, water parks, and family-oriented entertainment. Example?

family cruises/ carnival cruise line

Focused on providing high-end services with a premium experience, these cruises feature spacious cabins, fine dining, personal concierge services, and all-inclusive packages. Example

luxury cruises/ regent seven seas cruises

cater to specific interests, such as music, wine, wellness, or historical tours. These are designed to appeal to niche markets.

theme cruises

Targeted toward adventurers, these cruises focus on exploring remote or exotic locations such as the Arctic, Antarctica, or the Galápagos. These cruises often include on-shore excursions with expert guides.

expedition cruises

These cruises are conducted on rivers and focus on cultural exploration and scenic views. The ships are smaller, and the itineraries typically focus on a specific region or river system. Example

river cruises/ Danube or Mississippi River

These are the traditional large cruise ships offering round-trip voyages to multiple destinations, including tropical islands, cities, and cultural sites. Example?

ocean cruises/ Caribbean, Mediterranean, Alaska

is the process of dividing a broad consumer or business market, typically consisting of existing and potential customers, into smaller, more manageable groups based on shared characteristics, needs, or behaviors.

market segmentation

This strategy helps businesses tailor their products, services, and marketing efforts to specific customer groups, making them more relevant and effective

market segmentation

allows businesses, such as cruise lines, to identify different customer groups with distinct needs and preferences.

market segmentation

This helps in customizing services, pricing, marketing, and promotional activities to better meet the unique demands of each group.

market segmentation

Types of Market Segmentation in the Cruise Industry

demographic segmentation, geographic segmentation, behavioral segmentation, psychographic segmentation

Lifestyle & Interests and personality traits

psychographic segmentation

Usage rate and benefits sought

behavioral segmentation

Location based preference

geographic segmentation

Age, income, family status

demographic segmentation

Tailored experiences for families with children, offering amenities such as kids' clubs, family suites, and entertainment.

age/ family cruises

Targeted at older adults with more relaxing itineraries and medical services on board.

age/retiree cruises

Cruise lines offering party atmospheres, nightlife, and active excursions

Age/ young adults

Premium experiences with higher-class accommodations and exclusive excursions.

income/ luxury segments

Affordable pricing with fewer luxury offerings but still providing a great experience.

income/ budget friendly cruises

Offering romance packages, honeymoon specials, and couple-oriented activities.

family status/ single or couples

Family-friendly packages, babysitting services, family suites, and onboard entertainment

family status/ families

Most cruises depart from ports like Miami, Los Angeles, or New York.

North American market/ location based preferences

Mediterranean and Baltic cruises are popular.

European market/ location based preference

Emerging cruise markets, particularly in Japan and China, with cruises catering to local preferences.

Asian market/ location based preference

Some segments prefer tropical islands (Caribbean), while others may want cultural exploration (Mediterranean, Alaska)

cruise destination

Cruise lines offer loyalty programs for repeat customers with discounts, upgrades, and exclusive offers.

usage rate/ frequent cruises

Targeted with special packages for first-timers, offering deals on excursions, onboard activities, and convenience services.

usage rate/ first time cruises

Cruises offering spas, relaxation areas, and low-stress itineraries.

benefit sought/relaxation and comfort

Cruises that offer off-the-beaten-path destinations and more adventurous excursions like hiking, kayaking, and scuba diving

adventure and exploration and benefits sought

Cruises with wellness programs, fitness centers, and healthy dining options.

lifestyle & Interest/ Health and wellness enthusiasts

Cruises focused on culture and history with guided tours, cooking classes, and theater performances.

lifestyle & Interest/ cultural enthusiasts

Offering thrilling activities like zip-lining, rock climbing, and deep-sea fishing

personality traits/ adventure seekers

Cruises with fine dining, private butler services, and personalized experiences

luxury seekers/ personality traits

Before cruises were for leisure, sea travel was mainly for _____.

trade or immigration

In the 183os,_______ began offering passenger services from England to the Mediterranean. This marked one of the earliest examples of organized leisure sea travel.

PdO (Peninsular and Oriental Steam Navigation Company)

These voyages were considered _____ exclusive experiences for the wealthy,

exclusive experience for the wealthy

In 1900,_____ was launched by the Hamburg-America Line.

SS Prinzessin Victoria Luise

It is often regarded as the ____ designed specifically for pleasure cruising rather than transportation.

first purpose-built cruise ship,

By the ____ with air travel becoming faster and cheaper, ocean liners used for crossing the Atlantic declined.

1950s to 60s

Cruise companies like ____ introduced shorter, more affordable cruises to the Caribbean targeting the middle class.

carnival cruise line

The 198os-2000s saw _____ with cruise ships becoming _____ featuring pools, theaters, shopping malls, and casinos.

massive expansion and floating resorts

British passenger liner that tragically sank on its maiden voyage in

1912

The _____ was established in 1914, mandating stronger safety protocols, including lifeboat requirements, better communication systems like radio), and improved ship design.

International Convention for the Safety of Life at Sea (SOLAS)

The practice of having ____ m became mandatory, ensuring that distress signals like the Titanic's famous "SOS") would be heard immediately.

continuous radio watches

exam

exam

Operational

Operational

marketing

marketing

fil

fil

MICE

MICE

TOUR GUIDING

TOUR GUIDING

APPLIED ECONOMICS

APPLIED ECONOMICS

TOURISM POLICY

TOURISM POLICY

science

science

FILIPINO

FILIPINO

marketing 2

marketing 2

anyo

anyo

問題一覧

Ship classification

By Size and Gross Tonnage, By Function and By Type of Voyage

By Size and Gross Tonnage

small ships, mid size ships, large ships

By Function

luxury ships, family cruises, expedition ships

By Type of Voyage

ocean going ships, river ships

These are smaller vessels navigating through rivers and offer tours along rivers like the Nile, Rhine, or Danube

river ships

these are large vessels capable of traveling across vast oceans and offer transatlantic and transpacific voyages.

ocean going ships

These are smaller, purpose-built ships for more adventurous or remote destinations, such as Antarctica or the Galápagos Islands. Examples:

expedition ships , Hurtigruten, Lindblad Expeditions

Ships designed for families with children, featuring kid-friendly amenities and entertainment. Examples: Disney Cruise Line, Royal Caribbean.

family cruises

High-end vessels offering premium services, fine dining, spa treatments, and private suites. Examples:

luxury ships, Crystal Cruises, Seabourn.

Have over 1,000 passengers. They are the most common and feature extensive facilities and services

large ships

Carry 200-1,000 passengers. They offer a more intimate experience with better access to smaller ports.

mid size ships

Typically less than 200 passengers. Often used for niche cruises like river cruises orexpeditions.

small ships

can be categorized based on the type of itinerary or target audience.

cruise types

Cruise types?

ocean cruises river cruises expedition cruises themed cruises luxury cruises family cruises

These cruises provide family-friendly amenities, including kids’ clubs, water parks, and family-oriented entertainment. Example?

family cruises/ carnival cruise line

Focused on providing high-end services with a premium experience, these cruises feature spacious cabins, fine dining, personal concierge services, and all-inclusive packages. Example

luxury cruises/ regent seven seas cruises

cater to specific interests, such as music, wine, wellness, or historical tours. These are designed to appeal to niche markets.

theme cruises

expedition cruises

These cruises are conducted on rivers and focus on cultural exploration and scenic views. The ships are smaller, and the itineraries typically focus on a specific region or river system. Example

river cruises/ Danube or Mississippi River

These are the traditional large cruise ships offering round-trip voyages to multiple destinations, including tropical islands, cities, and cultural sites. Example?

ocean cruises/ Caribbean, Mediterranean, Alaska

market segmentation

This strategy helps businesses tailor their products, services, and marketing efforts to specific customer groups, making them more relevant and effective

market segmentation

allows businesses, such as cruise lines, to identify different customer groups with distinct needs and preferences.

market segmentation

This helps in customizing services, pricing, marketing, and promotional activities to better meet the unique demands of each group.

market segmentation

Types of Market Segmentation in the Cruise Industry

demographic segmentation, geographic segmentation, behavioral segmentation, psychographic segmentation

Lifestyle & Interests and personality traits

psychographic segmentation

Usage rate and benefits sought

behavioral segmentation

Location based preference

geographic segmentation

Age, income, family status

demographic segmentation

Tailored experiences for families with children, offering amenities such as kids' clubs, family suites, and entertainment.

age/ family cruises

Targeted at older adults with more relaxing itineraries and medical services on board.

age/retiree cruises

Cruise lines offering party atmospheres, nightlife, and active excursions

Age/ young adults

Premium experiences with higher-class accommodations and exclusive excursions.

income/ luxury segments

Affordable pricing with fewer luxury offerings but still providing a great experience.

income/ budget friendly cruises

Offering romance packages, honeymoon specials, and couple-oriented activities.

family status/ single or couples

Family-friendly packages, babysitting services, family suites, and onboard entertainment

family status/ families

Most cruises depart from ports like Miami, Los Angeles, or New York.

North American market/ location based preferences

Mediterranean and Baltic cruises are popular.

European market/ location based preference

Emerging cruise markets, particularly in Japan and China, with cruises catering to local preferences.

Asian market/ location based preference

Some segments prefer tropical islands (Caribbean), while others may want cultural exploration (Mediterranean, Alaska)

cruise destination

Cruise lines offer loyalty programs for repeat customers with discounts, upgrades, and exclusive offers.

usage rate/ frequent cruises

Targeted with special packages for first-timers, offering deals on excursions, onboard activities, and convenience services.

usage rate/ first time cruises

Cruises offering spas, relaxation areas, and low-stress itineraries.

benefit sought/relaxation and comfort

Cruises that offer off-the-beaten-path destinations and more adventurous excursions like hiking, kayaking, and scuba diving

adventure and exploration and benefits sought

Cruises with wellness programs, fitness centers, and healthy dining options.

lifestyle & Interest/ Health and wellness enthusiasts

Cruises focused on culture and history with guided tours, cooking classes, and theater performances.

lifestyle & Interest/ cultural enthusiasts

Offering thrilling activities like zip-lining, rock climbing, and deep-sea fishing

personality traits/ adventure seekers

Cruises with fine dining, private butler services, and personalized experiences

luxury seekers/ personality traits

Before cruises were for leisure, sea travel was mainly for _____.

trade or immigration

In the 183os,_______ began offering passenger services from England to the Mediterranean. This marked one of the earliest examples of organized leisure sea travel.

PdO (Peninsular and Oriental Steam Navigation Company)

These voyages were considered _____ exclusive experiences for the wealthy,

exclusive experience for the wealthy

In 1900,_____ was launched by the Hamburg-America Line.

SS Prinzessin Victoria Luise

It is often regarded as the ____ designed specifically for pleasure cruising rather than transportation.

first purpose-built cruise ship,

By the ____ with air travel becoming faster and cheaper, ocean liners used for crossing the Atlantic declined.

1950s to 60s

Cruise companies like ____ introduced shorter, more affordable cruises to the Caribbean targeting the middle class.

carnival cruise line

The 198os-2000s saw _____ with cruise ships becoming _____ featuring pools, theaters, shopping malls, and casinos.

massive expansion and floating resorts

British passenger liner that tragically sank on its maiden voyage in

1912

The _____ was established in 1914, mandating stronger safety protocols, including lifeboat requirements, better communication systems like radio), and improved ship design.

International Convention for the Safety of Life at Sea (SOLAS)

The practice of having ____ m became mandatory, ensuring that distress signals like the Titanic's famous "SOS") would be heard immediately.

continuous radio watches