marketing

54問 • 6ヶ月前

問題一覧

The rise in tourism has brought people from their communities together at the place, a respective of their religion, race, personality, profession, age, and gender.

social

Travel is no longer just the movement of logistics . it is also the growth of the mind.

psychological

Goverment is pntting a lot of effort in making policies.

political

STRATEGIC DECISION MAKING

Determination of Strategie Directions Influencing strategic Positioning Outlining Critical Factor For Success

plans, thought,..

strategic

evaluating, checking, analyring

appraisal

STRATEGIC APPRAISAL HAS 2 TYPES

Worldwide and nationwide appraisal

analyzing rational environmentalize

worldwide appraisal

analyzing a nation, social cultural, technological economic, political legal....

nationwide appraisal

It has two things need to do which is in decision making success framework

Strategic Appraisal and Strategic Decision Making.

2 Categories of Destination

macro Destinations and micro destinations

contains thousands of miaro destinations.

macro destination

include regions states, city, toions, and visitor destination within the toron.

micro destinations

It refers to customers, or especifically, travelers who wants to batisfy there needs.

demand

Repers to Tourism Industing that satisfy the reeds of the customers

supply

Firstly appeared in the 1990's to 1999

destination marketing

a destination is a place at which visitors temporarily base themselves to participate in tourism interactions and activities-

political boundaries

it refers geoghrapical stays in which chister of tourism Resources exist rather than a political boundadefinitions by:

pike

movement of traveling and purpose. Is a movement oF a person from ore place to anothic place with purpose

Zenaida

is the act and process on spending time away from home en pursuit of recreation, elaxition, and peasure white making use of the commercial provition of Services.

Britanica

is a movement. of a person from a place to another for a purpose of personal or professimal. personal - Family, business, mectings, ete. professional.

tourism

must have tourism activity. - If trere's no travel, we can't call it destination.

destination

destination have proven to be great sourte

economic

Means process used to develop unique identity and personality that is different from all competitive destinations

destination branding

Is an oppurtunity for brand to start an own industry conversation a chance to gather customers, partners and employees media analyst and other together on their one umbrella

conference marketing

5 management organization

planning, organizing, staffing, controlling, leading

Tourism sector?

government, tourist, tourism enterprises, community

destination definition by: ____ management process through which the national tourist organizations and or tourist enterprises identify their selected tourist actual and potential or communicate with them to a certain and influences their wishes, needs motivations, dislikes, likes on local regional national.

wahab crampon rothfild

It is about engaging with key in order to drive awareness of the destination.

Thuli sile

It deals with the information used by marketers for the creations of positiveimageof place.

place marketing/ place promotion

In 2012 - ther is a journal fitted journal and publish by

destination marketing and management. Elsivier

The rise in tourism has brought people from their communities together at the place, a respective of their religion, race, personality, profession, age, and gender.

social

The customer buying process?

recognition of need information search evaluation of alternatives purchase decision post-purchase evaluation

In every television advertisement, they first present a child who is weak and lacks energy. After presenting such a scene, they introduce their energy drink to address the problem or need. In other words, consumer buying process starts with recognition of need.

recognition of need

After recognizing our needs, we conduct a thorough investigation of the product or service we want to avail. We study their specifications and other details.

information search

Focusing on one service provider or brand is not strategic. Hence, we need to look for alternatives and weigh things out prior deciding on what and whom to avail.

evaluation of alternatives

This stage is where we decide what to buy or avail and also to whom.

purchase decision

After experiencing the service or the product, we are responsible to also give feedback as to the performance and quality of a service and product.

post-purchase evaluation

RISKS INVOLVED

performance risk, social risk, physical risk, financial risk

The unpredictable weather conditions, political situations, natural hazards, crimes like theft, delays due to traffic, and airport congestion.

performance risk

Stress in social groups or social stress involved when tourists are traveling in groups. Such risk may involve embarrassing situations, individual identity representations, and travel in unfamiliar environments.

social risk

The transport facilities may also provide risk as the risk does not only pertain to the destination but may occur on the route.

physical risk

Holidays involve a huge amount of financial investment, which influences the household budget. Thus, the decision to spend a significant amount of household expenditure on leisure activities involves great risk. According to?

financial risk,pike

may be defined as the force that guides a person’s actions

motivation

refers to internal forces that lead a tourist to participate in tourism activities.

tourist motivation

Maslow hierarchy of needs

self actualization, esteem needs, belongingness and love needs, safety needs, psychological needs

If a lower level of need is not satisfied and one insists to move into a higher need, one will experience

fixation

If a lower level of need is satisfied and one moves into a higher need, one had experienced

satisfaction

Basic needs?

safety needs, psychological needs

Psychological needs?

esteem needs, belongingness and love

Self- fulfillment needs

self actualization

is a dynamic interaction of affect incognition behavior and environment events lay which human beings conduct by inspect of their lives

consumer behavior

it is use by consumers regarding the market transaction before, during and after the purchase.

consumer decision process

Consumer decision set 9 set of consumer decision theory

unavailable and unaware set awareness set available set evoked set aware and unavailable set available and unaware set inert set inept set choosen destination set

exam

ユーザ名非公開 · 86問 · 10ヶ月前

exam

fil

fil

marketing 2

marketing 2

問題一覧

The rise in tourism has brought people from their communities together at the place, a respective of their religion, race, personality, profession, age, and gender.

social

Travel is no longer just the movement of logistics . it is also the growth of the mind.

psychological

Goverment is pntting a lot of effort in making policies.

political

STRATEGIC DECISION MAKING

Determination of Strategie Directions Influencing strategic Positioning Outlining Critical Factor For Success

plans, thought,..

strategic

evaluating, checking, analyring

appraisal

STRATEGIC APPRAISAL HAS 2 TYPES

Worldwide and nationwide appraisal

analyzing rational environmentalize

worldwide appraisal

analyzing a nation, social cultural, technological economic, political legal....

nationwide appraisal

It has two things need to do which is in decision making success framework

Strategic Appraisal and Strategic Decision Making.

2 Categories of Destination

macro Destinations and micro destinations

contains thousands of miaro destinations.

macro destination

include regions states, city, toions, and visitor destination within the toron.

micro destinations

It refers to customers, or especifically, travelers who wants to batisfy there needs.

demand

Repers to Tourism Industing that satisfy the reeds of the customers

supply

Firstly appeared in the 1990's to 1999

destination marketing

a destination is a place at which visitors temporarily base themselves to participate in tourism interactions and activities-

political boundaries

it refers geoghrapical stays in which chister of tourism Resources exist rather than a political boundadefinitions by:

pike

movement of traveling and purpose. Is a movement oF a person from ore place to anothic place with purpose

Zenaida

is the act and process on spending time away from home en pursuit of recreation, elaxition, and peasure white making use of the commercial provition of Services.

Britanica

is a movement. of a person from a place to another for a purpose of personal or professimal. personal - Family, business, mectings, ete. professional.

tourism

must have tourism activity. - If trere's no travel, we can't call it destination.

destination

destination have proven to be great sourte

economic

Means process used to develop unique identity and personality that is different from all competitive destinations

destination branding

Is an oppurtunity for brand to start an own industry conversation a chance to gather customers, partners and employees media analyst and other together on their one umbrella

conference marketing

5 management organization

planning, organizing, staffing, controlling, leading

Tourism sector?

government, tourist, tourism enterprises, community

wahab crampon rothfild

It is about engaging with key in order to drive awareness of the destination.

Thuli sile

It deals with the information used by marketers for the creations of positiveimageof place.

place marketing/ place promotion

In 2012 - ther is a journal fitted journal and publish by

destination marketing and management. Elsivier

The rise in tourism has brought people from their communities together at the place, a respective of their religion, race, personality, profession, age, and gender.

social

The customer buying process?

recognition of need information search evaluation of alternatives purchase decision post-purchase evaluation

recognition of need

After recognizing our needs, we conduct a thorough investigation of the product or service we want to avail. We study their specifications and other details.

information search

Focusing on one service provider or brand is not strategic. Hence, we need to look for alternatives and weigh things out prior deciding on what and whom to avail.

evaluation of alternatives

This stage is where we decide what to buy or avail and also to whom.

purchase decision

After experiencing the service or the product, we are responsible to also give feedback as to the performance and quality of a service and product.

post-purchase evaluation

RISKS INVOLVED

performance risk, social risk, physical risk, financial risk

The unpredictable weather conditions, political situations, natural hazards, crimes like theft, delays due to traffic, and airport congestion.

performance risk

social risk

The transport facilities may also provide risk as the risk does not only pertain to the destination but may occur on the route.

physical risk

financial risk,pike

may be defined as the force that guides a person’s actions

motivation

refers to internal forces that lead a tourist to participate in tourism activities.

tourist motivation

Maslow hierarchy of needs

self actualization, esteem needs, belongingness and love needs, safety needs, psychological needs

If a lower level of need is not satisfied and one insists to move into a higher need, one will experience

fixation

If a lower level of need is satisfied and one moves into a higher need, one had experienced

satisfaction

Basic needs?

safety needs, psychological needs

Psychological needs?

esteem needs, belongingness and love

Self- fulfillment needs

self actualization

is a dynamic interaction of affect incognition behavior and environment events lay which human beings conduct by inspect of their lives

consumer behavior

it is use by consumers regarding the market transaction before, during and after the purchase.

consumer decision process

Consumer decision set 9 set of consumer decision theory

unavailable and unaware set awareness set available set evoked set aware and unavailable set available and unaware set inert set inept set choosen destination set