marketing 2
問題一覧
1
Destinations the consumer doesn’t know exist and cannot choose because they’re totally out of reach.
unavailable and unaware set
2
All the destinations the consumer is aware of (knows they exist), regardless of whether they’ll consider them or not.
Example: The traveler knows about Palawan, Boracay, Cebu, and Bohol.
awareness set
3
Destinations that are accessible or possible for the consumer to actually visit (within budget, travel restrictions, and personal capability).
Example: Palawan and Cebu are within budget and have flights available.
available set
4
The shortlist of destinations the consumer seriously considers for their trip.
Example: Out of all options, the traveler narrows down choices to Palawan and Boracay.
evoked set
5
Destinations the consumer knows about but cannot visit due to barriers (too expensive, visa issues, closed season).
Example: They know about Maldives, but can’t afford it.
aware and unavailable set
6
Destinations that are possible to visit but the consumer is not aware of them.
Example: A nearby but beautiful local beach they don’t know exists.
available and unaware set
7
Destinations the consumer is aware of, but feels neutral about—no strong feelings for or against.
Example: The traveler knows about Davao but isn’t particularly interested.
inert set
8
Destinations the consumer is aware of but rejects (does not want to go there).
Example: They know about Manila, but reject it because it’s too crowded.
inept set
9
The final decision—the destination the consumer selects.
Example: After considering everything, the traveler chooses Palawan.
choosen destination set
10
A specific site or activity that draws tourists.
Example: The Underground River in Puerto Princesa (Palawan).
• It’s just one place/thing people go to see
attraction
11
A smaller area or city/town that has several attractions.
Example: Puerto Princesa City itself – it includes the Underground River, Honda Bay, and local cultural sites.
micro destination
12
A larger region or country that contains many micro destinations.
Example: The Philippines as a whole, or even Palawan Province (which includes Puerto Princesa, El Nido, Coron, etc.).
macro destination
13
Food, warmth,water, rest
physiological need
14
Security safety
safety need
15
Intimate relationships, friends
belongingness and love
16
Prestige, feeling of accomplishment
esteem need
17
Achieving one’s full potential including creative activities
self actualization
18
Is your feeling toward one person
affect
19
Related to you action
behavior
問題一覧
1
Destinations the consumer doesn’t know exist and cannot choose because they’re totally out of reach.
unavailable and unaware set
2
All the destinations the consumer is aware of (knows they exist), regardless of whether they’ll consider them or not.
Example: The traveler knows about Palawan, Boracay, Cebu, and Bohol.
awareness set
3
Destinations that are accessible or possible for the consumer to actually visit (within budget, travel restrictions, and personal capability).
Example: Palawan and Cebu are within budget and have flights available.
available set
4
The shortlist of destinations the consumer seriously considers for their trip.
Example: Out of all options, the traveler narrows down choices to Palawan and Boracay.
evoked set
5
Destinations the consumer knows about but cannot visit due to barriers (too expensive, visa issues, closed season).
Example: They know about Maldives, but can’t afford it.
aware and unavailable set
6
Destinations that are possible to visit but the consumer is not aware of them.
Example: A nearby but beautiful local beach they don’t know exists.
available and unaware set
7
Destinations the consumer is aware of, but feels neutral about—no strong feelings for or against.
Example: The traveler knows about Davao but isn’t particularly interested.
inert set
8
Destinations the consumer is aware of but rejects (does not want to go there).
Example: They know about Manila, but reject it because it’s too crowded.
inept set
9
The final decision—the destination the consumer selects.
Example: After considering everything, the traveler chooses Palawan.
choosen destination set
10
A specific site or activity that draws tourists.
Example: The Underground River in Puerto Princesa (Palawan).
• It’s just one place/thing people go to see
attraction
11
A smaller area or city/town that has several attractions.
Example: Puerto Princesa City itself – it includes the Underground River, Honda Bay, and local cultural sites.
micro destination
12
A larger region or country that contains many micro destinations.
Example: The Philippines as a whole, or even Palawan Province (which includes Puerto Princesa, El Nido, Coron, etc.).
macro destination
13
Food, warmth,water, rest
physiological need
14
Security safety
safety need
15
Intimate relationships, friends
belongingness and love
16
Prestige, feeling of accomplishment
esteem need
17
Achieving one’s full potential including creative activities
self actualization
18
Is your feeling toward one person
affect
19
Related to you action
behavior