Facebook Ads are only placed based on bidding for keywords.

Facebook live streams cannot be archived for later viewing

How can businesses leverage social media marketing to improve brand awareness?

In influencer marketing, what does the term "engagement rate" refer to?

Micro-influencers are generally more cost-effective to work with compared to macro-influencers due to their smaller audience size.

Posting links can be a great way for businesses to direct traffic from their Facebook page to their own website.

Social media marketing is solely about generating sales and leads, neglecting brand awareness.

Social media marketing primarily involves one-way communication where businesses post content without engaging in real-time interactions with social media users.

Social media marketing strategies should include elements such as S.M.A.R.T. goals, buyer personas, competitor analysis, social channels audit, tone and style guide, and content calendar.

The 'Potential audience' panel in Facebook Audience Insights provides insights into the current audience of a business's Facebook page.

The most relevant KPIs are going to be different for every campaign or digital marketing effort, knowing which KPIs to focus on is an important skill for every digital marketer.

Through partnerships with influencers, businesses cannot quickly generate a high volume of brand recognition and build value into their brand. All influencers exert the same amount of influence.

What distinguishes social media marketing from other forms of advertising?

What does Facebook's 'Automatic Placements' feature allow businesses to do?

What feature allows users to connect with businesses without sending a friend request?

What is the primary purpose of using alt text for images on Facebook?

What tool in Meta Business Suite provides insights into the demographic data of users based on interest groups?

Which influencer category is typically more expensive to work with?

Which of the following is NOT one of the five key factors to consider when choosing platforms for a social media marketing campaign?

Which panel in Facebook Audience Insights provides insights into a business's current audience demographics?

Boosted posts on Instagram seamlessly insert themselves into targeted users' feeds, helping digital marketers build new connections without interrupting the user experience.

For Instagram, a person is considered "reached" if an account's content is visible on their screen, and they engage with the content.

How are skippable in-stream ads on YouTube typically charged?

Non-video ads on YouTube are less disruptive than video-based advertisements.

Once you have switched to a professional account, you will lose access to a number of features on Instagram.

Skippable in-stream ads can be targeted based on location, interest, and demographic data.

Stories are an easy and ineffective type of content that businesses can create directly through Instagram.Stories are an easy and ineffective type of content that businesses can create directly through Instagram.

The 'Audience' panel in YouTube Analytics displays demographic information about viewers.

The 'Followers' panel in analytics shows the ___ in which their followers are most active on Instagram.

How long do Instagram Stories remain visible once posted?

The Insights Overview panel gives digital marketers a high-level summary of some key data ponts related to their account.

What are some of the most important ad types available on YouTube

What is the main purpose of organizing videos into playlists on a YouTube channel?

What is the primary purpose of the video thumbnail on YouTube?

Which of the following fast-food brand's Instagram marketing effort can be understood as an example of interruption marketing.

Which of the following is NOT one of the basic elements of the Instagram interface?

Which of the following is NOT true about Instagram ads?

Which of the following statements accurately describes Instagram's features for digital marketers?

YouTube Shorts are 60-90 second videos designed for mobile viewing.

YouTube was originally created in 2005 by former employees of PayPal.

Are displayed to users through their 'For You' feed alongside organic posts

At the core of TikTok's popularity is its powerful algorithm, which matches users with new video content selected based on their interests and past viewing habits.

Emojis are another useful tool that brands can use to convey personality and voice in their posts.

One of TikTok's most popular features is its ability to pair content with

Pinned posts will remain at the top of a user's profile for as long as they are pinned and can be used by businesses to convey key information to existing and potential customers who visit their profile.

The app garnered significant attention upon launch and earned over 100 million sign-ups

The four main tabs of analytics data provided by the TikTok analytics platform are Overview, Content, Followers and Live

The platform was developed with the goal of creating an open and decentralized standard for social media

Through the 'Explore page, X users can discover new content, and check on the content that is currently trending on the platform.

TikTok also offers its users a number of prompts for creating videos. Using the ___feature, users can add a sticker to their video featuring a prompt question.

TikTok's algorithm makes it really hard for brands with no existing TikTok following to gain thousands of views just by creating fun and engaging content.

TopView ads are a style of video advertisement shown to targeted users the first time they open the Tik Tok app.

Tracks the total number of views that a user has received across all their videos over a given period.

Unless users have subscribed to X premium, posts are limited to

Users can also create videos using the 'Enhance' feature, which uses a mild filter to soften a person's appearance.

Users can see all of the engagement that their posts have earned through

Why is it challenging to find potential customers on TikTok

X Blue is a paid service introduced to replace X's verification program.

X does not maintain as many direct e-commerce integrations

X timeline will also occasionally feature

A panel on the right of the subreddit will display some key metrics, including its total number of members and how mary members are currently online.

Aside from the business information, Yelp's search engine will also display

BeReal allows users to create a maximum of 5 posts per day

BeReal does not have its own native advertising platform

Can be used by businesses to give an overview of their products and services, provide updates on the businesses activities, post job listings, promote upcoming events

Each day users will get a notification on their phone informing them that they have two minutes to capture a picture to post to the app.

How to optimize a pin

If a digital marketer wants to post about a new product or service, rather than framing their post as a sales pitch to potential buyers, they could make a post congratulating their employees on another successful launch.

Is a cross-platform instant messaging and VolP (or voice over internet protocol) application.

Is a social media platform that provides its users with an opportunity to read and write reviews of businesses.

Linkedin profiles list users' educational background, past and current employers, as well as their most relevant skills.

Marketers can create ads that appear within the app's Stories and Spotlights in

On Reddit users can also create and join channels within servers to discuss specific topics, share media, and collaborate on projects.

Some subreddits explicitly ban promotional campaigns

The key to creating compelling Pinterest content is to understand boards and pins

The most prominent feature of each subreddit is

The search functionality can be filtered to include only results that link directly to products using the Shop' filter in

The unique rules and guidelines for each subreddit means that marketing strategies that worked in one subreddit can be easily transferred to another one.

Twitch is a social media platform built around livestreamed

With Yelp users can search only for businesses currently open, filter by price range, or narrow their search to certain neighborhoods within a city.