month1
問題一覧
1
Facebook Ads are only placed based on bidding for keywords.
False
2
Facebook live streams cannot be archived for later viewing
False
3
How can businesses leverage social media marketing to improve brand awareness?
By regularly posting engaging content to ensure users are aware of their brand.
4
In influencer marketing, what does the term "engagement rate" refer to?
The percentage of an influencer's audience that interacts with their content.
5
Micro-influencers are generally more cost-effective to work with compared to macro-influencers due to their smaller audience size.
True
6
Posting links can be a great way for businesses to direct traffic from their Facebook page to their own website.
True
7
Social media marketing is solely about generating sales and leads, neglecting brand awareness.
False
8
Social media marketing primarily involves one-way communication where businesses post content without engaging in real-time interactions with social media users.
False
9
Social media marketing strategies should include elements such as S.M.A.R.T. goals, buyer personas, competitor analysis, social channels audit, tone and style guide, and content calendar.
True
10
The 'Potential audience' panel in Facebook Audience Insights provides insights into the current audience of a business's Facebook page.
False
11
The most relevant KPIs are going to be different for every campaign or digital marketing effort, knowing which KPIs to focus on is an important skill for every digital marketer.
True
12
Through partnerships with influencers, businesses cannot quickly generate a high volume of brand recognition and build value into their brand. All influencers exert the same amount of influence.
False
13
What distinguishes social media marketing from other forms of advertising?
Real-time interactions with social media users.
14
What does Facebook's 'Automatic Placements' feature allow businesses to do?
Automatically optimize ad placements across different platforms
15
What feature allows users to connect with businesses without sending a friend request?
Facebook Pages
16
What is the primary purpose of using alt text for images on Facebook?
To provide a description for visually impaired users
17
What tool in Meta Business Suite provides insights into the demographic data of users based on interest groups?
Audience Insights
18
Which influencer category is typically more expensive to work with?
Macro-influencers.
19
Which of the following is NOT one of the five key factors to consider when choosing platforms for a social media marketing campaign?
Geographic Location
20
Which panel in Facebook Audience Insights provides insights into a business's current audience demographics?
Current audience
21
Boosted posts on Instagram seamlessly insert themselves into targeted users' feeds, helping digital marketers build new connections without interrupting the user experience.
true
22
For Instagram, a person is considered "reached" if an account's content is visible on their screen, and they engage with the content.
True
23
How are skippable in-stream ads on YouTube typically charged?
Cost-per-view (CPV)
24
Non-video ads on YouTube are less disruptive than video-based advertisements.
True
25
Once you have switched to a professional account, you will lose access to a number of features on Instagram.
False
26
Skippable in-stream ads can be targeted based on location, interest, and demographic data.
True
27
Stories are an easy and ineffective type of content that businesses can create directly through Instagram.Stories are an easy and ineffective type of content that businesses can create directly through Instagram.
False
28
The 'Audience' panel in YouTube Analytics displays demographic information about viewers.
True
29
The 'Followers' panel in analytics shows the ___ in which their followers are most active on Instagram.
Both 1 and 2
30
How long do Instagram Stories remain visible once posted?
24 hours
31
The Insights Overview panel gives digital marketers a high-level summary of some key data ponts related to their account.
True
32
What are some of the most important ad types available on YouTube
all these
33
What is the main purpose of organizing videos into playlists on a YouTube channel?
To group related content together
34
What is the primary purpose of the video thumbnail on YouTube?
To entice viewers to click on the video
35
Which of the following fast-food brand's Instagram marketing effort can be understood as an example of interruption marketing.
McDonald's
36
Which of the following is NOT one of the basic elements of the Instagram interface?
Chat
37
Which of the following is NOT true about Instagram ads?
Instagram is good for branding but not for increasing sales.
38
Which of the following statements accurately describes Instagram's features for digital marketers?
Instagram offers tools for both building organic connections v and running paid social campaigns.
39
YouTube Shorts are 60-90 second videos designed for mobile viewing.
Falsely
40
YouTube was originally created in 2005 by former employees of PayPal.
True
41
Are displayed to users through their 'For You' feed alongside organic posts
In-feed Ads
42
At the core of TikTok's popularity is its powerful algorithm, which matches users with new video content selected based on their interests and past viewing habits.
True
43
Emojis are another useful tool that brands can use to convey personality and voice in their posts.
true
44
One of TikTok's most popular features is its ability to pair content with
Sounds
45
Pinned posts will remain at the top of a user's profile for as long as they are pinned and can be used by businesses to convey key information to existing and potential customers who visit their profile.
True
46
The app garnered significant attention upon launch and earned over 100 million sign-ups
Threads
47
The four main tabs of analytics data provided by the TikTok analytics platform are Overview, Content, Followers and Live
True
48
The platform was developed with the goal of creating an open and decentralized standard for social media
Bluesky
49
Through the 'Explore page, X users can discover new content, and check on the content that is currently trending on the platform.
True
50
TikTok also offers its users a number of prompts for creating videos. Using the ___feature, users can add a sticker to their video featuring a prompt question.
Replay
51
TikTok's algorithm makes it really hard for brands with no existing TikTok following to gain thousands of views just by creating fun and engaging content.
False
52
TopView ads are a style of video advertisement shown to targeted users the first time they open the Tik Tok app.
True
53
Tracks the total number of views that a user has received across all their videos over a given period.
Video views
54
Unless users have subscribed to X premium, posts are limited to
280-characters
55
Users can also create videos using the 'Enhance' feature, which uses a mild filter to soften a person's appearance.
True
56
Users can see all of the engagement that their posts have earned through
Notifications
57
Why is it challenging to find potential customers on TikTok
Is a fast-paced platform where new trends can come and go in the blink of an eye
58
X Blue is a paid service introduced to replace X's verification program.
False
59
X does not maintain as many direct e-commerce integrations
True
60
X timeline will also occasionally feature
Promoted posts
61
A panel on the right of the subreddit will display some key metrics, including its total number of members and how mary members are currently online.
true
62
Aside from the business information, Yelp's search engine will also display
Reviews and Star Ratings
63
BeReal allows users to create a maximum of 5 posts per day
False
64
BeReal does not have its own native advertising platform
True
65
Can be used by businesses to give an overview of their products and services, provide updates on the businesses activities, post job listings, promote upcoming events
Pages
66
Each day users will get a notification on their phone informing them that they have two minutes to capture a picture to post to the app.
BeReal
67
How to optimize a pin
including relevant keywords in the description of a pin.
68
If a digital marketer wants to post about a new product or service, rather than framing their post as a sales pitch to potential buyers, they could make a post congratulating their employees on another successful launch.
True
69
Is a cross-platform instant messaging and VolP (or voice over internet protocol) application.
Discord
70
Is a social media platform that provides its users with an opportunity to read and write reviews of businesses.
Yelp
71
Linkedin profiles list users' educational background, past and current employers, as well as their most relevant skills.
True
72
Marketers can create ads that appear within the app's Stories and Spotlights in
Snapchat
73
On Reddit users can also create and join channels within servers to discuss specific topics, share media, and collaborate on projects.
False
74
Some subreddits explicitly ban promotional campaigns
True
75
The key to creating compelling Pinterest content is to understand boards and pins
False
76
The most prominent feature of each subreddit is
Its posts
77
The search functionality can be filtered to include only results that link directly to products using the Shop' filter inPinterest
78
The unique rules and guidelines for each subreddit means that marketing strategies that worked in one subreddit can be easily transferred to another one.
False
79
Twitch is a social media platform built around livestreamed
video content
80
With Yelp users can search only for businesses currently open, filter by price range, or narrow their search to certain neighborhoods within a city.
True
問題一覧
1
Facebook Ads are only placed based on bidding for keywords.
False
2
Facebook live streams cannot be archived for later viewing
False
3
How can businesses leverage social media marketing to improve brand awareness?
By regularly posting engaging content to ensure users are aware of their brand.
4
In influencer marketing, what does the term "engagement rate" refer to?
The percentage of an influencer's audience that interacts with their content.
5
Micro-influencers are generally more cost-effective to work with compared to macro-influencers due to their smaller audience size.
True
6
Posting links can be a great way for businesses to direct traffic from their Facebook page to their own website.
True
7
Social media marketing is solely about generating sales and leads, neglecting brand awareness.
False
8
Social media marketing primarily involves one-way communication where businesses post content without engaging in real-time interactions with social media users.
False
9
Social media marketing strategies should include elements such as S.M.A.R.T. goals, buyer personas, competitor analysis, social channels audit, tone and style guide, and content calendar.
True
10
The 'Potential audience' panel in Facebook Audience Insights provides insights into the current audience of a business's Facebook page.
False
11
The most relevant KPIs are going to be different for every campaign or digital marketing effort, knowing which KPIs to focus on is an important skill for every digital marketer.
True
12
Through partnerships with influencers, businesses cannot quickly generate a high volume of brand recognition and build value into their brand. All influencers exert the same amount of influence.
False
13
What distinguishes social media marketing from other forms of advertising?
Real-time interactions with social media users.
14
What does Facebook's 'Automatic Placements' feature allow businesses to do?
Automatically optimize ad placements across different platforms
15
What feature allows users to connect with businesses without sending a friend request?
Facebook Pages
16
What is the primary purpose of using alt text for images on Facebook?
To provide a description for visually impaired users
17
What tool in Meta Business Suite provides insights into the demographic data of users based on interest groups?
Audience Insights
18
Which influencer category is typically more expensive to work with?
Macro-influencers.
19
Which of the following is NOT one of the five key factors to consider when choosing platforms for a social media marketing campaign?
Geographic Location
20
Which panel in Facebook Audience Insights provides insights into a business's current audience demographics?
Current audience
21
Boosted posts on Instagram seamlessly insert themselves into targeted users' feeds, helping digital marketers build new connections without interrupting the user experience.
true
22
For Instagram, a person is considered "reached" if an account's content is visible on their screen, and they engage with the content.
True
23
How are skippable in-stream ads on YouTube typically charged?
Cost-per-view (CPV)
24
Non-video ads on YouTube are less disruptive than video-based advertisements.
True
25
Once you have switched to a professional account, you will lose access to a number of features on Instagram.
False
26
Skippable in-stream ads can be targeted based on location, interest, and demographic data.
True
27
Stories are an easy and ineffective type of content that businesses can create directly through Instagram.Stories are an easy and ineffective type of content that businesses can create directly through Instagram.
False
28
The 'Audience' panel in YouTube Analytics displays demographic information about viewers.
True
29
The 'Followers' panel in analytics shows the ___ in which their followers are most active on Instagram.
Both 1 and 2
30
How long do Instagram Stories remain visible once posted?
24 hours
31
The Insights Overview panel gives digital marketers a high-level summary of some key data ponts related to their account.
True
32
What are some of the most important ad types available on YouTube
all these
33
What is the main purpose of organizing videos into playlists on a YouTube channel?
To group related content together
34
What is the primary purpose of the video thumbnail on YouTube?
To entice viewers to click on the video
35
Which of the following fast-food brand's Instagram marketing effort can be understood as an example of interruption marketing.
McDonald's
36
Which of the following is NOT one of the basic elements of the Instagram interface?
Chat
37
Which of the following is NOT true about Instagram ads?
Instagram is good for branding but not for increasing sales.
38
Which of the following statements accurately describes Instagram's features for digital marketers?
Instagram offers tools for both building organic connections v and running paid social campaigns.
39
YouTube Shorts are 60-90 second videos designed for mobile viewing.
Falsely
40
YouTube was originally created in 2005 by former employees of PayPal.
True
41
Are displayed to users through their 'For You' feed alongside organic posts
In-feed Ads
42
At the core of TikTok's popularity is its powerful algorithm, which matches users with new video content selected based on their interests and past viewing habits.
True
43
Emojis are another useful tool that brands can use to convey personality and voice in their posts.
true
44
One of TikTok's most popular features is its ability to pair content with
Sounds
45
Pinned posts will remain at the top of a user's profile for as long as they are pinned and can be used by businesses to convey key information to existing and potential customers who visit their profile.
True
46
The app garnered significant attention upon launch and earned over 100 million sign-ups
Threads
47
The four main tabs of analytics data provided by the TikTok analytics platform are Overview, Content, Followers and Live
True
48
The platform was developed with the goal of creating an open and decentralized standard for social media
Bluesky
49
Through the 'Explore page, X users can discover new content, and check on the content that is currently trending on the platform.
True
50
TikTok also offers its users a number of prompts for creating videos. Using the ___feature, users can add a sticker to their video featuring a prompt question.
Replay
51
TikTok's algorithm makes it really hard for brands with no existing TikTok following to gain thousands of views just by creating fun and engaging content.
False
52
TopView ads are a style of video advertisement shown to targeted users the first time they open the Tik Tok app.
True
53
Tracks the total number of views that a user has received across all their videos over a given period.
Video views
54
Unless users have subscribed to X premium, posts are limited to
280-characters
55
Users can also create videos using the 'Enhance' feature, which uses a mild filter to soften a person's appearance.
True
56
Users can see all of the engagement that their posts have earned through
Notifications
57
Why is it challenging to find potential customers on TikTok
Is a fast-paced platform where new trends can come and go in the blink of an eye
58
X Blue is a paid service introduced to replace X's verification program.
False
59
X does not maintain as many direct e-commerce integrations
True
60
X timeline will also occasionally feature
Promoted posts
61
A panel on the right of the subreddit will display some key metrics, including its total number of members and how mary members are currently online.
true
62
Aside from the business information, Yelp's search engine will also display
Reviews and Star Ratings
63
BeReal allows users to create a maximum of 5 posts per day
False
64
BeReal does not have its own native advertising platform
True
65
Can be used by businesses to give an overview of their products and services, provide updates on the businesses activities, post job listings, promote upcoming events
Pages
66
Each day users will get a notification on their phone informing them that they have two minutes to capture a picture to post to the app.
BeReal
67
How to optimize a pin
including relevant keywords in the description of a pin.
68
If a digital marketer wants to post about a new product or service, rather than framing their post as a sales pitch to potential buyers, they could make a post congratulating their employees on another successful launch.
True
69
Is a cross-platform instant messaging and VolP (or voice over internet protocol) application.
Discord
70
Is a social media platform that provides its users with an opportunity to read and write reviews of businesses.
Yelp
71
Linkedin profiles list users' educational background, past and current employers, as well as their most relevant skills.
True
72
Marketers can create ads that appear within the app's Stories and Spotlights in
Snapchat
73
On Reddit users can also create and join channels within servers to discuss specific topics, share media, and collaborate on projects.
False
74
Some subreddits explicitly ban promotional campaigns
True
75
The key to creating compelling Pinterest content is to understand boards and pins
False
76
The most prominent feature of each subreddit is
Its posts
77
The search functionality can be filtered to include only results that link directly to products using the Shop' filter inPinterest
78
The unique rules and guidelines for each subreddit means that marketing strategies that worked in one subreddit can be easily transferred to another one.
False
79
Twitch is a social media platform built around livestreamed
video content
80
With Yelp users can search only for businesses currently open, filter by price range, or narrow their search to certain neighborhoods within a city.
True