Is a cross-platform instant messaging and VolP (or voice over internet protocol) application.

Social media marketing is solely about generating sales and leads, neglecting brand awareness.

The search functionality can be filtered to include only results that link directly to products using the Shop' filter in

One of TikTok's most popular features is its ability to pair content with

Social media marketing strategies should include elements such as S.M.A.R.T. goals, buyer personas, competitor analysis, social channels audit, tone and style guide, and content calendar.

BeReal allows users to create a maximum of 5 posts per day

Is a social media platform that provides its users with an opportunity to read and write reviews of businesses.

What is the primary purpose of the video thumbnail on YouTube?

BeReal does not have its own native advertising platform

TikTok's algorithm makes it really hard for brands with no existing TikTok following to gain thousands of views just by creating fun and engaging content.

Tracks the total number of views that a user has received across all their videos over a given period.

What are some of the most important ad types available on YouTube

Social media marketing primarily involves one-way communication where businesses post content without engaging in real-time interactions with social media users.

The platform was developed with the goal of creating an open and decentralized standard for social media

What distinguishes social media marketing from other forms of advertising?

The 'Audience' panel in YouTube Analytics displays demographic information about viewers.

What does Facebook's 'Automatic Placements' feature allow businesses to do?

How to optimize a pin

How long do Instagram Stories remain visible once posted?

Skippable in-stream ads can be targeted based on location, interest, and demographic data.

Marketers can create ads that appear within the app's Stories and Spotlights in

X does not maintain as many direct e-commerce integrations

Aside from the business information, Yelp's search engine will also display

The most relevant KPIs are going to be different for every campaign or digital marketing effort, knowing which KPIs to focus on is an important skill for every digital marketer.

The 'Potential audience' panel in Facebook Audience Insights provides insights into the current audience of a business's Facebook page.

Which panel in Facebook Audience Insights provides insights into a business's current audience demographics?

The app garnered significant attention upon launch and earned over 100 million sign-ups

Unless users have subscribed to X premium, posts are limited to

Through the 'Explore page, X users can discover new content, and check on the content that is currently trending on the platform.

Posting links can be a great way for businesses to direct traffic from their Facebook page to their own website.

Some subreddits explicitly ban promotional campaigns

YouTube Shorts are 60-90 second videos designed for mobile viewing.

In influencer marketing, what does the term "engagement rate" refer to?

Through partnerships with influencers, businesses cannot quickly generate a high volume of brand recognition and build value into their brand. All influencers exert the same amount of influence.

Can be used by businesses to give an overview of their products and services, provide updates on the businesses activities, post job listings, promote upcoming events

Each day users will get a notification on their phone informing them that they have two minutes to capture a picture to post to the app.

With Yelp users can search only for businesses currently open, filter by price range, or narrow their search to certain neighborhoods within a city.

Are displayed to users through their 'For You' feed alongside organic posts

What is the primary purpose of using alt text for images on Facebook?

Linkedin profiles list users' educational background, past and current employers, as well as their most relevant skills.

On Reddit users can also create and join channels within servers to discuss specific topics, share media, and collaborate on projects.

X timeline will also occasionally feature

How can businesses leverage social media marketing to improve brand awareness?

Facebook live streams cannot be archived for later viewing

The most prominent feature of each subreddit is

What feature allows users to connect with businesses without sending a friend request?

For Instagram, a person is considered "reached" if an account's content is visible on their screen, and they engage with the content.

TikTok also offers its users a number of prompts for creating videos. Using the ___feature, users can add a sticker to their video featuring a prompt question.

Why is it challenging to find potential customers on TikTok

The 'Followers' panel in analytics shows the ___ in which their followers are most active on Instagram.

Boosted posts on Instagram seamlessly insert themselves into targeted users' feeds, helping digital marketers build new connections without interrupting the user experience.

YouTube was originally created in 2005 by former employees of PayPal.

Stories are an easy and ineffective type of content that businesses can create directly through Instagram.Stories are an easy and ineffective type of content that businesses can create directly through Instagram.

Pinned posts will remain at the top of a user's profile for as long as they are pinned and can be used by businesses to convey key information to existing and potential customers who visit their profile.

Which of the following is NOT one of the basic elements of the Instagram interface?

TopView ads are a style of video advertisement shown to targeted users the first time they open the Tik Tok app.

Once you have switched to a professional account, you will lose access to a number of features on Instagram.

Users can see all of the engagement that their posts have earned through

Which influencer category is typically more expensive to work with?

If a digital marketer wants to post about a new product or service, rather than framing their post as a sales pitch to potential buyers, they could make a post congratulating their employees on another successful launch.

Emojis are another useful tool that brands can use to convey personality and voice in their posts.

Micro-influencers are generally more cost-effective to work with compared to macro-influencers due to their smaller audience size.

Facebook Ads are only placed based on bidding for keywords.

What tool in Meta Business Suite provides insights into the demographic data of users based on interest groups?

Twitch is a social media platform built around livestreamed

Non-video ads on YouTube are less disruptive than video-based advertisements.

Which of the following fast-food brand's Instagram marketing effort can be understood as an example of interruption marketing.

A panel on the right of the subreddit will display some key metrics, including its total number of members and how mary members are currently online.

What is the main purpose of organizing videos into playlists on a YouTube channel?

The four main tabs of analytics data provided by the TikTok analytics platform are Overview, Content, Followers and Live

At the core of TikTok's popularity is its powerful algorithm, which matches users with new video content selected based on their interests and past viewing habits.

Users can also create videos using the 'Enhance' feature, which uses a mild filter to soften a person's appearance.

Which of the following is NOT true about Instagram ads?

The unique rules and guidelines for each subreddit means that marketing strategies that worked in one subreddit can be easily transferred to another one.

Which of the following statements accurately describes Instagram's features for digital marketers?

The key to creating compelling Pinterest content is to understand boards and pins

The Insights Overview panel gives digital marketers a high-level summary of some key data ponts related to their account.

X Blue is a paid service introduced to replace X's verification program.

Which of the following is NOT one of the five key factors to consider when choosing platforms for a social media marketing campaign?

How are skippable in-stream ads on YouTube typically charged?