month 5
問題一覧
1
Which of the following media channels can be used for digital marketing?
All of these
2
Word of mouth is an example of a paid media channel for digital marketing.
false
3
Affiliate marketing is a form of earned media channel for digital marketing.
false
4
Digital Audience can be reached by using. B2B, B2C and C2C business models.
true
5
A brand is a combination of what a company really is what it wants to be perceived as.
true
6
A specific group of people that a business aims its marketing efforts toward is called the target audience.
true
7
Businesses can customize their marketing efforts if they ignore their target audience.
false
8
Factors like social circle, income level, lifestyle, self perception and beliefs cannot influence consumer buying behaviour.
false
9
Businesses can understand their target audience is by being empathetic and observing marketing channel analytics.
true
10
A customer journey map is a visual representation of the customer's experience with a company.
true
11
Which of the following key elements are included in Business microenvironment?
Competitor Analysis
12
Which of the following tools can be used by marketer for analyzing the marketplace?
All of these
13
Which of the following characteristics are typical for B2B type of audience?
All of these
14
Which of the following characteristics are typical for a B2C business's audience?
Pyschographics
15
______is the number of times an individual sees something related to a specific brand.
frequency
16
__________Contains design, specifications for all documents, signage, email, web pages and any other corporate touch points so that designers can present the brand to its consumers.
brand style guide
17
Logos can be created by -
All of these
18
USP stands for Unique Selling Process.
false
19
What does 'reach' refer to?
how many people, in total, will be part of the viewing audience for a particular advertisement
20
"Company C wants 250 more followers for their Instagram account in next 3 months by posting relevant content 4 times a week instead of 1 time a week". This goal statement represents a SMART goal.
true
21
Which of the following stages are involved in a typical B2C customer journey?
all of this
22
Google Analytics 4 can be used for tracking a website's total visitors, new and repeat visitors and sources of traffic to the website for a specific duration.
true
23
Hubspot is an example of a CRM tool.
true
24
Which one of the following elements can be used in a landing page design?
All of these
25
CRM software can allow businesses to record-
All of these
26
Which one of the following metrics can be tracked using Google Analytics 4?
Bounce Rate
27
Blog.example.com" has a subdomain of______
blog
28
.com, net, org are all examples of_____Domains
Top- level
29
Blog.example.com" has a subdomain of______
blog
30
A______is a unique, human-readable address used to identify and access a website on the internet.
Domain
31
A typical domain name is structured in ________main parts, organized from right to left.
3
32
Domain names can include which of the following?
All of these
33
What is most common TLD for a business domain registered in USA?
.com
34
Which of the following TLDs are commonly used for non-profits?
.org
35
It's not necessary for a brand to have cohesive online and offline marketing strategies.
false
36
Offline marketing provides businesses the opportunity to engage with potential customers through tangible, sensory experiences in the physical world.
true
37
Billboards, transit advertising, and street furniture displays are examples of print advertising.
false
38
T-shirts, Uniforms, Pens and Bags can be used for offline marketing.
true
39
SMART goals can help marketers work with clear intentions and provide a method to gauge their success by setting benchmarks for their goals.
true
40
"Company A wants more online customers" is a measurable goal.
false
41
"Company B wants to see a 15% increase in their webinar sign-ups by promoting it through social media". This statement represents a SMART goals.
false
42
Which of the following tools can be used for keyword research?
All of these
43
"How to fix broken iPhone screen?". This question is an example of______.
Long tail keyword
44
Maximum URL length for Domains is 250 characters.
false
45
Which of the following strategies can be used to improve readability of online content?
All of these
46
Bluehost, GoDaddy and Google Domains are examples of Domain name registrars.
true
47
SEO copywriting can be used for which of the following types of content?
All of these
48
For PPC ads, Cost per click depends on which of the following factors?
All of these
49
The DNS server acts like a phonebook for the internet. It translates human-readable domain names (like www.ikea.com) into IP addresses.
true
50
Facebook rebranded its name to META in 2023 to open its retail stores to break into the metaverse.
false
51
"Buy Nike running shoes online" is an example of informational keywords.
false
52
Pinterest is a social media channel to connect with individuals on a professional level.
false
53
The point at which a recipient of a marketing message performs a desired action is called as conversion.
true
54
Which of the following is not an advantage of reputation management for the business owners?
It provides ability to change who is saying what about the company on the Internet
55
Which of the following is not an example of interruption marketing?
Loyalty card coupons
56
Which of the below platforms is best for breaking news, public announcements and responding to customer complaints?
X
57
Pinterest's active audience has a higher percentage of males than females.
false
58
Which one of the following platforms is great for showcasing company culture and attracting business clients.LinkedIn
59
Businesses can set up alerts for brand keywords, product names, and key personnel to stay updated on both positive and negative comments by using tools like sprout social.
true
60
______is main keyword that represents your business,industry type, key product or service.
Primary kyword
61
Secondary keywords that are usually grouped with primary keywords to further help the audience find your business using the search engine.
true
62
Businesses can customize their emails for different audience types by segmenting them by demographics, product preference/ region.
true
63
Rent and loan payments are examples of a company's______
fixed expenses
64
Email typefaces must have which of the following characteristics?
Must be easy to read
65
CASL (Canada's anti-spam law) governs how and to whom businesses can send promotional emails.
true
66
_____refers to efforts a company makes to reconnect with website visitors who have viewed its web pages, but have not made a purchase yet.
Remarketing
67
Using a lot of Blue colour in the email body copy sends a red flag to spam blockers and can result in the email never being seen by the target audience.
false
68
The ideal length of an email's pre-header text is 30-80 characters.
true
69
It takes 9 months or more to truly see results of a marketing campaign.
true
70
Online marketing budget could include categories like Uniforms, Billboards, TV & Radio.
false
71
When planning budget for a retail business, seasonal factors like Valentines day, Easter, Blackfriday and Christmas could be taken into consideration.
true
72
One of the advantages of bottom-up budget planning is that everybody in the department influences the approved budget.
true
73
Which one of the following represents a style of email subject line?
All of these
74
Which one of the following element can be included in an email signature block?
All of these
75
Typically, how much of a company's budget should be allocated for marketing?
5-10%
76
How can a company avoid budget overruns when it comes to Copywriting?
by gaining consensus on the goals and general message of the copy before writing
77
Some of the disadvantages of bottom up planning are-
Budget ends up being very large
78
The recommended length of an email subject line is 20 characters according to Mailchimp.
false
79
can be regarded as the digital marketer's second chance after the subject line to compel the email recipient to open the company's message.
Preheader Text
80
In top-down budget planning, a percentage of budget is carved off the corporate budget and allocated to other departments.
true
81
What is the best way for a company to build a customer list?
organically through sales, the company website, or social media channels
問題一覧
1
Which of the following media channels can be used for digital marketing?
All of these
2
Word of mouth is an example of a paid media channel for digital marketing.
false
3
Affiliate marketing is a form of earned media channel for digital marketing.
false
4
Digital Audience can be reached by using. B2B, B2C and C2C business models.
true
5
A brand is a combination of what a company really is what it wants to be perceived as.
true
6
A specific group of people that a business aims its marketing efforts toward is called the target audience.
true
7
Businesses can customize their marketing efforts if they ignore their target audience.
false
8
Factors like social circle, income level, lifestyle, self perception and beliefs cannot influence consumer buying behaviour.
false
9
Businesses can understand their target audience is by being empathetic and observing marketing channel analytics.
true
10
A customer journey map is a visual representation of the customer's experience with a company.
true
11
Which of the following key elements are included in Business microenvironment?
Competitor Analysis
12
Which of the following tools can be used by marketer for analyzing the marketplace?
All of these
13
Which of the following characteristics are typical for B2B type of audience?
All of these
14
Which of the following characteristics are typical for a B2C business's audience?
Pyschographics
15
______is the number of times an individual sees something related to a specific brand.
frequency
16
__________Contains design, specifications for all documents, signage, email, web pages and any other corporate touch points so that designers can present the brand to its consumers.
brand style guide
17
Logos can be created by -
All of these
18
USP stands for Unique Selling Process.
false
19
What does 'reach' refer to?
how many people, in total, will be part of the viewing audience for a particular advertisement
20
"Company C wants 250 more followers for their Instagram account in next 3 months by posting relevant content 4 times a week instead of 1 time a week". This goal statement represents a SMART goal.
true
21
Which of the following stages are involved in a typical B2C customer journey?
all of this
22
Google Analytics 4 can be used for tracking a website's total visitors, new and repeat visitors and sources of traffic to the website for a specific duration.
true
23
Hubspot is an example of a CRM tool.
true
24
Which one of the following elements can be used in a landing page design?
All of these
25
CRM software can allow businesses to record-
All of these
26
Which one of the following metrics can be tracked using Google Analytics 4?
Bounce Rate
27
Blog.example.com" has a subdomain of______
blog
28
.com, net, org are all examples of_____Domains
Top- level
29
Blog.example.com" has a subdomain of______
blog
30
A______is a unique, human-readable address used to identify and access a website on the internet.
Domain
31
A typical domain name is structured in ________main parts, organized from right to left.
3
32
Domain names can include which of the following?
All of these
33
What is most common TLD for a business domain registered in USA?
.com
34
Which of the following TLDs are commonly used for non-profits?
.org
35
It's not necessary for a brand to have cohesive online and offline marketing strategies.
false
36
Offline marketing provides businesses the opportunity to engage with potential customers through tangible, sensory experiences in the physical world.
true
37
Billboards, transit advertising, and street furniture displays are examples of print advertising.
false
38
T-shirts, Uniforms, Pens and Bags can be used for offline marketing.
true
39
SMART goals can help marketers work with clear intentions and provide a method to gauge their success by setting benchmarks for their goals.
true
40
"Company A wants more online customers" is a measurable goal.
false
41
"Company B wants to see a 15% increase in their webinar sign-ups by promoting it through social media". This statement represents a SMART goals.
false
42
Which of the following tools can be used for keyword research?
All of these
43
"How to fix broken iPhone screen?". This question is an example of______.
Long tail keyword
44
Maximum URL length for Domains is 250 characters.
false
45
Which of the following strategies can be used to improve readability of online content?
All of these
46
Bluehost, GoDaddy and Google Domains are examples of Domain name registrars.
true
47
SEO copywriting can be used for which of the following types of content?
All of these
48
For PPC ads, Cost per click depends on which of the following factors?
All of these
49
The DNS server acts like a phonebook for the internet. It translates human-readable domain names (like www.ikea.com) into IP addresses.
true
50
Facebook rebranded its name to META in 2023 to open its retail stores to break into the metaverse.
false
51
"Buy Nike running shoes online" is an example of informational keywords.
false
52
Pinterest is a social media channel to connect with individuals on a professional level.
false
53
The point at which a recipient of a marketing message performs a desired action is called as conversion.
true
54
Which of the following is not an advantage of reputation management for the business owners?
It provides ability to change who is saying what about the company on the Internet
55
Which of the following is not an example of interruption marketing?
Loyalty card coupons
56
Which of the below platforms is best for breaking news, public announcements and responding to customer complaints?
X
57
Pinterest's active audience has a higher percentage of males than females.
false
58
Which one of the following platforms is great for showcasing company culture and attracting business clients.LinkedIn
59
Businesses can set up alerts for brand keywords, product names, and key personnel to stay updated on both positive and negative comments by using tools like sprout social.
true
60
______is main keyword that represents your business,industry type, key product or service.
Primary kyword
61
Secondary keywords that are usually grouped with primary keywords to further help the audience find your business using the search engine.
true
62
Businesses can customize their emails for different audience types by segmenting them by demographics, product preference/ region.
true
63
Rent and loan payments are examples of a company's______
fixed expenses
64
Email typefaces must have which of the following characteristics?
Must be easy to read
65
CASL (Canada's anti-spam law) governs how and to whom businesses can send promotional emails.
true
66
_____refers to efforts a company makes to reconnect with website visitors who have viewed its web pages, but have not made a purchase yet.
Remarketing
67
Using a lot of Blue colour in the email body copy sends a red flag to spam blockers and can result in the email never being seen by the target audience.
false
68
The ideal length of an email's pre-header text is 30-80 characters.
true
69
It takes 9 months or more to truly see results of a marketing campaign.
true
70
Online marketing budget could include categories like Uniforms, Billboards, TV & Radio.
false
71
When planning budget for a retail business, seasonal factors like Valentines day, Easter, Blackfriday and Christmas could be taken into consideration.
true
72
One of the advantages of bottom-up budget planning is that everybody in the department influences the approved budget.
true
73
Which one of the following represents a style of email subject line?
All of these
74
Which one of the following element can be included in an email signature block?
All of these
75
Typically, how much of a company's budget should be allocated for marketing?
5-10%
76
How can a company avoid budget overruns when it comes to Copywriting?
by gaining consensus on the goals and general message of the copy before writing
77
Some of the disadvantages of bottom up planning are-
Budget ends up being very large
78
The recommended length of an email subject line is 20 characters according to Mailchimp.
false
79
can be regarded as the digital marketer's second chance after the subject line to compel the email recipient to open the company's message.
Preheader Text
80
In top-down budget planning, a percentage of budget is carved off the corporate budget and allocated to other departments.
true
81
What is the best way for a company to build a customer list?
organically through sales, the company website, or social media channels