It is recommended to place CTA buttons and navigation options in the footer section of the website to help visitors to find the next page.

The use of appropriate use of primary and secondary keywords supports search engine friendliness

is the number of conversions divided by the total number of site visitors.

Backlinks from low domain authority websites are always less effective and should be avoided.

Organic search acquisitions are visitors who arrived at the website through organic (or non-paid) search results. These visits are generally the result of good SEO.

User experience (UX) is crucial in website design and search engine optimization.

Keywords and content must be personalized and focused on the needs of the customer as they move through various stages of customer buying journey.

After updating the product section of a website with new pages, the SEO professional should:

Which one of the following is a possible source of website traffic?

_______is about getting webpage visitors to take a desired action, which is not always making a sale.

Quality backlinks offer which of the following advantages for an online business.

Negative keywords tell search engines not to show your website in the SERP when those words are used

In the URL, https://www.next.uk/mens/leather html. www.next.uk' is called the

Karissa has opened a new pottery studio and launched a new website. It would be a good idea to use “pottery studio" in the anchor text of any links she gets to her website

What are the most common features that are extremely valuable regardless of which tools SEO professionals use.

One of the first and simplest ways to check rank is to enter a webpage's target keywords into a search engine and see where the webpage ranks on the SERP.

What is the primary goal of a link-building campaign?

Which of the following are Black Hat techniques that SEO professionals should avoid?

Most websites default broken links to a generic:

What term describes a series of links that show the specific location within a website of a particular page and its parent pages, generally found at the top of the page, just below the header?

SERP stands for search engine remarketing position.

SEO professionals don't need to remain diligent in keeping themselves current and ahead of trends.

What metric tracks the average number of visitors currently active on the website?

Search engines want to recommend:

Websites that rank high on SERPs offer the user

SEO is a system of designing websites that:

Search engine robots don't use listings as part of the ranking algorithm.

Qualified leads are:

There are two types of search results in most search engines:

________ links connect one page to another page within a site

Which of the following factors can influence a website's rank on SERP?

Value-based segmentation organizes customers by their economic value to a business.

Search engines prioritize websites in their SERPs that provide complex and difficult-to-navigate experiences.

Average engagement time tracks the average duration that a visitor spends on a website over a given period.

_________are rows of internal links that help users move back from extremely specific pages to more generic ones

Which of the following are search engine business listings?

Using images that inform and educate users benefits both website visitors and SERP ranking.

Any website with more than one page usually includes which of the following features?

The Better Business Bureau is a non-profit organization that aims to promote ethical business practices and provide information to consumers about businesses.

____is an example of a lateral keyword for the word "Lawyer"

Webpages, paid ads, social media, and off-page SEO work can all be enhanced to help provide information sooner, leading users further down the funnel to conversion.

Which one of the following is not an SEO tool?

Conversions can be significant website goals, called

Knowing a website's target audience allows to tailor content to match their audience's needs.

Psychographic segmentation organizes customers based on their online habits and activity.

SEO is NOT about getting websites seen and used, so it is vital to analyze the traffic that visits a site.

Top Pages & Screens tracks which pages on the website are earning the most engagement.

Both Moz and SEMrush provide tools and features that digital marketers can utilize to analyze backlinks and identify potentially toxic links pointing to their websites.

A common guideline suggests that individuals typically read approximately_______percent of the text on a page, often due to their tendency to scan rather than engage in detailed reading.

Google rewards sites with well-thought-out content, good site architecture, optimized website code, and strong on-page and off-page optimization, including quality social, blog, and media links.

To create compelling and SEO-optimized web content, digital marketers must:

Which of the following is NOT a factor typically considered in on-page optimization?

Average engagement time is the sum of users' engagement durations multiplied by the total number of active users over a given period.

Google and other search engines want the best website content to rank first on the SERPs.

Short-Tail keywords can bring a great volume of traffic to the websites at the top of SERP, but this traffic is generc and includes Internet browsers who are less likely to convert on their current webpage visit

keyword stuffing is:

Google Business Profiles are only useful for brick-and-mortar businesses and have no relevance to online-only enterprises.

How should SEO maintenance be approached?

Which of the below includes actions like signing up for a newsletter, navigating to the Pricing page, or watching a demonstration video?

Anchor text should not be optimized for both the user as well as search engine crawler bots at the same time.

For websites to rank high on SERP, its important that they offer a poor user expenence and irrelevant information along with features that make it harder for the search engines to find the valuable information

In recent years, geographic targeting has become

Meta-Descriptions are short paragraphs that are often displayed on SERPs, just under the page title and URL

Orphan Webpages are pages without any link to them and can only be found by typing the exact URL into the search bar

Organizes customers based on which devices, apps, and other software they use.

Demographics are considered common Customer Profile Data:

One common mistake with using backlinks for SEO is:One common mistake with using backlinks for SEO is:

Link building is an essential component of SEO strategy, as it involves acquiring hyperlinks from other websites to your own, which can significantly impact your website's visibility and ranking on search engine results pages (SERPs).

Most search engine bots stop crawling after how many links on a page.

Website Conversion rate is the number of conversions divided by the total number of social media followers.

A local university uses the attribute in its online student forums to prevent user generated links in forums from affecting its rank with search engines.

Customer segmentation is the practice of:

In which of the following areas can you insert primary keywords on web pages?

SEO professionals create a detailed before crafting an SEO strategy:

Users per minute tracks the average number of visitors currently active on the website.

The Demographics tab is not available through Google Analytics Reports dashboard.

Which of the following is a common feature found in business listings?

Domain squatting is the practice of stuffing primary keywords repeatedly into the online content

People who are further along their customer journey, closer to purchase, enter long tail keywords into search engines.

It is important to optimize the image size, amount of content, and video formatting to reduce the page weight and create mobile friendly sites.