Customer segmentation is the practice of:

Demographics are considered common Customer Profile Data:

Google and other search engines want the best website content to rank first on the SERPs.

Google rewards sites with well-thought-out content, good site architecture, optimized website code, and strong on-page and off-page optimization, including quality social, blog, and media links.

keyword stuffing is:

Knowing a website's target audience allows to tailor content to match their audience's needs.

One common mistake with using backlinks for SEO is:One common mistake with using backlinks for SEO is:

Organizes customers based on which devices, apps, and other software they use.

Psychographic segmentation organizes customers based on their online habits and activity.

Qualified leads are:

Search engines want to recommend:

SEO is a system of designing websites that:

SEO professionals create a detailed before crafting an SEO strategy:

SEO professionals don't need to remain diligent in keeping themselves current and ahead of trends.

SERP stands for search engine remarketing position.

The Better Business Bureau is a non-profit organization that aims to promote ethical business practices and provide information to consumers about businesses.

The use of appropriate use of primary and secondary keywords supports search engine friendliness

There are two types of search results in most search engines:

To create compelling and SEO-optimized web content, digital marketers must:

Value-based segmentation organizes customers by their economic value to a business.

_________are rows of internal links that help users move back from extremely specific pages to more generic ones

________ links connect one page to another page within a site

____is an example of a lateral keyword for the word "Lawyer"

A local university uses the attribute in its online student forums to prevent user generated links in forums from affecting its rank with search engines.

After updating the product section of a website with new pages, the SEO professional should:

In recent years, geographic targeting has become

In the URL, https://www.next.uk/mens/leather html. www.next.uk' is called the

In which of the following areas can you insert primary keywords on web pages?

Websites that rank high on SERPs offer the user

Which of the following factors can influence a website's rank on SERP?

Domain squatting is the practice of stuffing primary keywords repeatedly into the online content

For websites to rank high on SERP, its important that they offer a poor user expenence and irrelevant information along with features that make it harder for the search engines to find the valuable information

It is recommended to place CTA buttons and navigation options in the footer section of the website to help visitors to find the next page.

Karissa has opened a new pottery studio and launched a new website. It would be a good idea to use “pottery studio" in the anchor text of any links she gets to her website

Keywords and content must be personalized and focused on the needs of the customer as they move through various stages of customer buying journey.

Meta-Descriptions are short paragraphs that are often displayed on SERPs, just under the page title and URL

Negative keywords tell search engines not to show your website in the SERP when those words are used

Orphan Webpages are pages without any link to them and can only be found by typing the exact URL into the search bar

People who are further along their customer journey, closer to purchase, enter long tail keywords into search engines.

Short-Tail keywords can bring a great volume of traffic to the websites at the top of SERP, but this traffic is generc and includes Internet browsers who are less likely to convert on their current webpage visit

_______is about getting webpage visitors to take a desired action, which is not always making a sale.

A common guideline suggests that individuals typically read approximately_______percent of the text on a page, often due to their tendency to scan rather than engage in detailed reading.

Anchor text should not be optimized for both the user as well as search engine crawler bots at the same time.

Any website with more than one page usually includes which of the following features?

Backlinks from low domain authority websites are always less effective and should be avoided.

Both Moz and SEMrush provide tools and features that digital marketers can utilize to analyze backlinks and identify potentially toxic links pointing to their websites.

Google Business Profiles are only useful for brick-and-mortar businesses and have no relevance to online-only enterprises.

It is important to optimize the image size, amount of content, and video formatting to reduce the page weight and create mobile friendly sites.

Link building is an essential component of SEO strategy, as it involves acquiring hyperlinks from other websites to your own, which can significantly impact your website's visibility and ranking on search engine results pages (SERPs).

Most search engine bots stop crawling after how many links on a page.

Most websites default broken links to a generic:

Quality backlinks offer which of the following advantages for an online business.

Search engine robots don't use listings as part of the ranking algorithm.

Search engines prioritize websites in their SERPs that provide complex and difficult-to-navigate experiences.

User experience (UX) is crucial in website design and search engine optimization.

Using images that inform and educate users benefits both website visitors and SERP ranking.

What is the primary goal of a link-building campaign?

Which of the following are search engine business listings?

Which of the following is a common feature found in business listings?

Which of the following is NOT a factor typically considered in on-page optimization?

is the number of conversions divided by the total number of site visitors.

Average engagement time is the sum of users' engagement durations multiplied by the total number of active users over a given period.

Average engagement time tracks the average duration that a visitor spends on a website over a given period.

Conversions can be significant website goals, called

How should SEO maintenance be approached?

One of the first and simplest ways to check rank is to enter a webpage's target keywords into a search engine and see where the webpage ranks on the SERP.

Organic search acquisitions are visitors who arrived at the website through organic (or non-paid) search results. These visits are generally the result of good SEO.

SEO is NOT about getting websites seen and used, so it is vital to analyze the traffic that visits a site.

The Demographics tab is not available through Google Analytics Reports dashboard.

Top Pages & Screens tracks which pages on the website are earning the most engagement.

Users per minute tracks the average number of visitors currently active on the website.

Webpages, paid ads, social media, and off-page SEO work can all be enhanced to help provide information sooner, leading users further down the funnel to conversion.

Website Conversion rate is the number of conversions divided by the total number of social media followers.

What are the most common features that are extremely valuable regardless of which tools SEO professionals use.

What metric tracks the average number of visitors currently active on the website?

What term describes a series of links that show the specific location within a website of a particular page and its parent pages, generally found at the top of the page, just below the header?

Which of the below includes actions like signing up for a newsletter, navigating to the Pricing page, or watching a demonstration video?

Which of the following are Black Hat techniques that SEO professionals should avoid?

Which one of the following is a possible source of website traffic?

Which one of the following is not an SEO tool?