Information gathered using secondary research can be used to complement the primary research.

Secondary research is often completed before other methods of research.

Which of the following is NOT a benefit of having a reliable and valid questionnaire?

Which of the following is NOT a step in analyzing qualitative data?

When should the marketing research report be provided to the client?

The situation that a company needs to solve is known as a management problem.

Information collected specifically for the problem at hand is called Secondary Information.

In which of the following resources would you find information about how many coupons were redeemed by your customers?

Where in a marketing research report would you find information on why the researgh was conducted?

How can a researcher identify if a secondary resource is trustworthy or not?

Which of the following is an issue of reliability in a questionnaire?

Qualitative research is the best choice to determine the percentage of people who would purchase a new product.

Where would "Competitors have very few followers" be placed in a social media SWOT analysis?

For a marketer interested in researching the behaviours of Canadian teens, the population for the study would equal the number of people that live in Canada.

Which one of the following options is a key component of a marketing research questionnaire?

Which of the following is NOT a moderator tip?

A transitional statement and termination statement are the same thing.

When analyzing qualitative data, the researcher should decide which themes should be highlighted in the report.

A research project aims to know the opinions of the students that attend College XYZ. The researchers went to the library for a day doing surveys. What is the term for the students in the library?

Preparing collected data for statistical analysis by organizing it into sub-segments is referred to as________

Public sources like library are an awesome way of gathering free secondary information.

What kind of secondary information can you find using data from publicly traded companies?

You recently launched a new menu item in ABC fast food restaurants. In the first week, you placed researchers in various ABC restaurant line ups to overhear what people are saying about the new item. What type of research is identified in this scenario?

Coding in marketing research consists of getting your survey posted online.

The commentary on a slide should be no longer than one sentence.

Identify this type of question: "Do you think Brand A is innovative and high-tech?" ()Y ()N

What kind of chart shows horizontal bars that represent percentages of the total number of responses?

The larger the sample size, the more likely the sample is representative.

Base size refers to the value where the y-axis in your chart begins.

Sentiment tracks the number of positive, negative, and neutral comments of a brand.

Where would "Our brand has a large number of followers" be placed in a social media SWOT analysis?

Vanity metrics are considered the most relevant social media analytics.

A lawn care business would like to know the opinions of their customers. The business sends a mail-based survey to their existing customer database. What is the term for the customer database?

Social media analysis can offer similar types of insight as qualitative research methods.

If using an infographic to portray the results of a research project, it should be included within the overall marketing research report.

Which of the following is NOT a use for social media analytics?

What type of response could signal that the respondent is yea-saying?

Which of the following is NOT an advantage of mobile surveys?

Explaining the results of an analysis related to the management problem is called Sampling.

A summer camp organization wanted to send a survey to parents of children who attended one or more of their weekly camps. Unfortunately, they did not start collecting email addresses until halfway through the summer. If they use this email database for the research, what is the potential error that may occur?

A medical supply company wanted to know the opinions of seniors across the country. They set up a booth at a nearby senior centre and asked random people who walked by to complete the survey. What type of sampling technique is being used?

In which of the below scenarios would you most likely choose quantitativs research?

The two main questions answered by quantitative research are how and why?

Which of the following is an advantage of secondary data?

Most marketing research reports are developed in software such as Microsoft PowerPoint versus software like Microsoft Word

You should review external data before internal data.

A representative sample could be 100% female, depending on the population.

Where in a marketing research report would you find a copy of the survey used?

You cannot code open-ended responses.

Impressions are counted in online advertising only.

Which of the following is NOT part of a social media monitoring report?

Validity ensures that a respondent undergtands the question.

A restaurant supply company sells its products to businesses across the province and is using a paper-based business directory to complete some research. What type of sampling technique are they using if they contact every 12th business on the list?

Where in a marketing research report would you find information on the sample size?

Sampling errors are mistakes in the research design.

SOV stands for "Shares, Opinions and Voice."

Face-to-face surveys are considered quantitative research.

Reliability ensures that a respondent has the option to answer truthfully.

In which section of a social media monitoring report would you see a statement such as "The company should increase the frequency of its posts."

MRP is someone whose occupation involves providing marketing research services.

Exploratory Research aims to narrow the focus of a problem and not about making conclusions

What is the term for the sampling method in which everyone in the population has an equal chance of being chosen?

Random sampling creates a biased sample.

Identify this type of question: "Are you the primary grocery shopper for your household?"

Questions about age and gender should be at the beginning of a survey, whenever possible.

Identify the type of data in the following question/scale. "Do you own a car? ( ) Yes () No"

A local high school would like to complete research with its students. It has randomly selected five last-period classes to survey. In this scenario, what is the term for all of the students enrolled in the school?

The quality of the data collection form does not determine the quality of the data gathered with it.

Number of followers is not very meaningful unless you apply a time period.

You should tell the respondent why you are conducting the survey.

__________is a master plan for a consistent and logical research project.

Identify this type of question: "Why did you choose our product today?"

"To understand the colour preferences of our customers" is an example of a marketing research objective.

There is a critical need in organizations for marketers who are competent in marketing research.

What does "marketing research as a conversation" refer to?

Surveys need to have at least 1,000 respondents to be considered quantitative.

Identify the type of question identified below: "My waitress was very prompt today. ( ) Strongly disagree ( ) Disagree () Neutral () Agree ( ) Strongly agree*

Which of the following is a benefit of qualitative research?

It is important to be up front about the research limitations in your presentation.