Information collected specifically for the problem at hand is called Secondary Information.

Public sources like library are an awesome way of gathering free secondary information.

Which one of the following options is a key component of a marketing research questionnaire?

The quality of the data collection form does not determine the quality of the data gathered with it.

Preparing collected data for statistical analysis by organizing it into sub-segments is referred to as________

Explaining the results of an analysis related to the management problem is called Sampling.

How can a researcher identify if a secondary resource is trustworthy or not?

What kind of secondary information can you find using data from publicly traded companies?

MRP is someone whose occupation involves providing marketing research services.

Information gathered using secondary research can be used to complement the primary research.

"To understand the colour preferences of our customers" is an example of a marketing research objective.

A lawn care business would like to know the opinions of their customers. The business sends a mail-based survey to their existing customer database. What is the term for the customer database?

A research project aims to know the opinions of the students that attend College XYZ. The researchers went to the library for a day doing surveys. What is the term for the students in the library?

__________is a master plan for a consistent and logical research project.

Qualitative research is the best choice to determine the percentage of people who would purchase a new product.

The situation that a company needs to solve is known as a management problem.

There is a critical need in organizations for marketers who are competent in marketing research.

What does "marketing research as a conversation" refer to?

What is the term for the sampling method in which everyone in the population has an equal chance of being chosen?

The larger the sample size, the more likely the sample is representative.

Sampling errors are mistakes in the research design.

A restaurant supply company sells its products to businesses across the province and is using a paper-based business directory to complete some research. What type of sampling technique are they using if they contact every 12th business on the list?

A medical supply company wanted to know the opinions of seniors across the country. They set up a booth at a nearby senior centre and asked random people who walked by to complete the survey. What type of sampling technique is being used?

A summer camp organization wanted to send a survey to parents of children who attended one or more of their weekly camps. Unfortunately, they did not start collecting email addresses until halfway through the summer. If they use this email database for the research, what is the potential error that may occur?

You recently launched a new menu item in ABC fast food restaurants. In the first week, you placed researchers in various ABC restaurant line ups to overhear what people are saying about the new item. What type of research is identified in this scenario?

Which of the following is NOT a step in analyzing qualitative data?

A local high school would like to complete research with its students. It has randomly selected five last-period classes to survey. In this scenario, what is the term for all of the students enrolled in the school?

A representative sample could be 100% female, depending on the population.

In which of the following resources would you find information about how many coupons were redeemed by your customers?

Random sampling creates a biased sample.

Secondary research is often completed before other methods of research.

The two main questions answered by quantitative research are how and why?

Exploratory Research aims to narrow the focus of a problem and not about making conclusions

For a marketer interested in researching the behaviours of Canadian teens, the population for the study would equal the number of people that live in Canada.

Identify this type of question: "Are you the primary grocery shopper for your household?"

When analyzing qualitative data, the researcher should decide which themes should be highlighted in the report.

Which of the following is a benefit of qualitative research?

Which of the following is an advantage of secondary data?

Which of the following is NOT a moderator tip?

You should review external data before internal data.

Coding in marketing research consists of getting your survey posted online.

Face-to-face surveys are considered quantitative research.

A transitional statement and termination statement are the same thing.

Reliability ensures that a respondent has the option to answer truthfully.

Surveys need to have at least 1,000 respondents to be considered quantitative.

You should tell the respondent why you are conducting the survey.

Questions about age and gender should be at the beginning of a survey, whenever possible.

What type of response could signal that the respondent is yea-saying?

Identify the type of data in the following question/scale. "Do you own a car? ( ) Yes () No"

Identify this type of question: "Do you think Brand A is innovative and high-tech?" ()Y ()N

Which of the following is an issue of reliability in a questionnaire?

Identify the type of question identified below: "My waitress was very prompt today. ( ) Strongly disagree ( ) Disagree () Neutral () Agree ( ) Strongly agree*

You cannot code open-ended responses.

Impressions are counted in online advertising only.

In which of the below scenarios would you most likely choose quantitativs research?

Which of the following is NOT an advantage of mobile surveys?

Validity ensures that a respondent undergtands the question.

Which of the following is NOT a benefit of having a reliable and valid questionnaire?

Identify this type of question: "Why did you choose our product today?"

Which of the following is NOT a use for social media analytics?

Where would "Our brand has a large number of followers" be placed in a social media SWOT analysis?

Where would "Competitors have very few followers" be placed in a social media SWOT analysis?

Which of the following is NOT part of a social media monitoring report?

In which section of a social media monitoring report would you see a statement such as "The company should increase the frequency of its posts."

Most marketing research reports are developed in software such as Microsoft PowerPoint versus software like Microsoft Word

It is important to be up front about the research limitations in your presentation.

If using an infographic to portray the results of a research project, it should be included within the overall marketing research report.

The commentary on a slide should be no longer than one sentence.

Base size refers to the value where the y-axis in your chart begins.

Where in a marketing research report would you find information on the sample size?

Where in a marketing research report would you find information on why the researgh was conducted?

Where in a marketing research report would you find a copy of the survey used?

What kind of chart shows horizontal bars that represent percentages of the total number of responses?

When should the marketing research report be provided to the client?

Social media analysis can offer similar types of insight as qualitative research methods.

Number of followers is not very meaningful unless you apply a time period.

Sentiment tracks the number of positive, negative, and neutral comments of a brand.

Vanity metrics are considered the most relevant social media analytics.

SOV stands for "Shares, Opinions and Voice."