month 6
問題一覧
1
Which one of the following is a type of online content?
all of these
2
White papers are written in a _format and are similar to ebooks.
longer
3
Webinars can be used as a lead magnet for collecting lead information.
true
4
______is the act of writing text for the purpose of advertising or marketing.
copywriting
5
Which one of the following characteristics of the target audience are important to understand before you start copywriting for a business?
all of these
6
If a company targets more than one audience, it is important for the copywriter to_______the content for each audience.
Customize
7
Which one of the following goals is common for a B2B business?
All of these
8
Two factors that can impact the scanning process are
Both 1 & 2
9
Before you choose the type of content you want to write for an online business, you must have a clear understanding of -
All of these
10
If a business wants to establish itself as a thought leader by sharing valuable content, it means it is trying to show up as an authority in the industry.
true
11
A company's charitable work and new products and services can serve as an external source of content ideas.
false
12
While planning content for a blog, adding multiple cluster topics related to the pillar page allows the copywriter to have multiple internal links for the article.
true
13
Product and price comparison charts can serve as a valuable piece of content when buyers are at the awareness stage of their purchase journey.
false
14
The purpose of copywriting is to convert and content writing is to inform and engage
true
15
According to the inverted pyramid strategy of content writing, the supporting details in a content are not as important as the key message.
true
16
Anchor Text, Subheadlines, tables and charts do not help to improve readability of a Web copy.
false
17
Based on research, eyes follow a
_______shaped pattern when people read content online.
F
18
Customer Feedback on sites like Yelp could serve as an external source of content idea
true
問題一覧
1
Which one of the following is a type of online content?
all of these
2
White papers are written in a _format and are similar to ebooks.
longer
3
Webinars can be used as a lead magnet for collecting lead information.
true
4
______is the act of writing text for the purpose of advertising or marketing.
copywriting
5
Which one of the following characteristics of the target audience are important to understand before you start copywriting for a business?
all of these
6
If a company targets more than one audience, it is important for the copywriter to_______the content for each audience.
Customize
7
Which one of the following goals is common for a B2B business?
All of these
8
Two factors that can impact the scanning process are
Both 1 & 2
9
Before you choose the type of content you want to write for an online business, you must have a clear understanding of -
All of these
10
If a business wants to establish itself as a thought leader by sharing valuable content, it means it is trying to show up as an authority in the industry.
true
11
A company's charitable work and new products and services can serve as an external source of content ideas.
false
12
While planning content for a blog, adding multiple cluster topics related to the pillar page allows the copywriter to have multiple internal links for the article.
true
13
Product and price comparison charts can serve as a valuable piece of content when buyers are at the awareness stage of their purchase journey.
false
14
The purpose of copywriting is to convert and content writing is to inform and engage
true
15
According to the inverted pyramid strategy of content writing, the supporting details in a content are not as important as the key message.
true
16
Anchor Text, Subheadlines, tables and charts do not help to improve readability of a Web copy.
false
17
Based on research, eyes follow a
_______shaped pattern when people read content online.
F
18
Customer Feedback on sites like Yelp could serve as an external source of content idea
true