Approaches tp Marketing Continuation

49問 • 1年前

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Factors for Developing Marketing Concepts

1. Capturing Marketing Insights 2. Effective Financial Management System 3. The Value of Human Resources 4. The Production Process 5. The Presence of Competitors

The overall direction must focus on its vision and mission.

1. Capturing Marketing Insights

The organizational goals and objectives must be directed towards the creation of value to its customers.

1. Capturing Marketing Insights

Marketing must be focused towards its ultimate set of tasks in the building of long-lasting relationship with its target market.

1. Capturing Marketing Insights

Financing the marketing program will develop effective sales program that will bring in sustainable profitability.

2. Effective Financial Management System

All business activities need human resources in their operation.

3. The Value of Human Resources

The employees must be committed in the production of quality products and the delivery of quality service.

3. The Value of Human Resources

The process must conform to standards in terms of product quality

4. The Production Process

Production may produce so many products, yet they are useless inventory when they fail to reach their target market.

4. The Production Process

The marketing of products becomes interesting with the presence of competitors

5. The Presence of Competitors

Product improvement and pricing strategies with sustained promotional and advertising program are important components in the competitive market

5. The Presence of Competitors

The Goals of Marketing and their Social Effects

1. Maximize the Consumption of Goods 2. Maximize Consumer Satisfaction 3. Maximize Choice of Goods or Service 4. Maximize the Quality of Life

The marketing job is to stimulate greater product consumption

1. Maximize the Consumption of Goods

Greater production requires consumption of material inputs and more goods in the market that create more employment.

1. Maximize the Consumption of Goods

More jobs are created, and more people enjoy economic wealth.

1. Maximize the Consumption of Goods

The market demand is varied, and customer satisfaction is the challenge of the marketing organization.

2. Maximize Consumer Satisfaction

Measurement of customer satisfaction is difficult.

2. Maximize Consumer Satisfaction

Some marketers believe that the goal of marketing is to maximize the variety of the product in the market and provide consumers a wide assortment of choices

3. Maximize Choice of Goods or Service

The main objective is for customers to find the goods that will satisfy their biological needs as well as their emotional and social wants.

3. Maximize Choice of Goods or Service

The improvement of the quality of life is the target of marketing people

4. Maximize the Quality of Life

The quality of life is difficult to measure. Life satisfaction is more than the physical comfort.

4. Maximize the Quality of Life

Focusing on customer wants and needs to distinguish products from competition

General Goals of Marketing

Achieving the organization’s long-term goals by satisfying customer wants and needs

General Goals of Marketing

Integrating all the organization’s activities to satisfy customer wants and needs

General Goals of Marketing

are used to check that the marketing activities of a company are on track.

Key performance indicators (KPIs)

are specific metrics which are used to track performance to make sure the firm is on track to meet specific objectives

Key performance indicators (KPIs)

They are sometimes known as PERFORMANCE DRIVERS or CRITICAL SUCCESS FACTORS for this reason

Key performance indicators (KPIs)

Examples of noteworthy marketing goals:

1. Identifying the target market 2. Increasing sales and profits 3. Increasing brand awareness 4. Increasing market share 5. Countering competitive strategies 6. Reputation 7. Increasing distribution channels

is an umbrella term that covers the wide array of advertising channels we see daily.

Traditional marketing

These may include print media, billboard and TV advertising, flyer and poster campaigns and radio broadcast advertising.

Traditional marketing

These ______ messages are not necessarily outdated, however, research has shown those companies that have abandoned simply using these channels, and adopted contemporary marketing channels proposed in this article, have remained prosperous and in fact seen an increase in leads, a higher quality of leads, sales and traffic to web content.

Traditional marketing

seeks to pull customers to a product, whatever the cost.

Traditional marketing

considered to be outdated as it does not consider the customer they are selling to, more the market that the company operates within

Traditional marketing

refers to marketing strategies that are consumer focused.

CONTEMPORARY MARKETING

offers products and services based on what the target market desires rather than what the company wants them to have, thereby, offering greater support for their customers and becoming able to take advantage of more advanced marketing funnels to track progress.

CONTEMPORARY MARKETING

The main DIFFERENCE between the CONTEMPORARY MARKETING orientation and TRADITIONAL MARKETING orientation is that while the former is _______, the latter is ______.

consumer-focused company focused

is concerned with pulling customers and does not really consider the customer's diverse needs

Traditional marketing

aims for customers satisfaction in order to build a relationship with them.

Contemporary marketing

Here are some of types of marketing:

1. Business to Business - B2B Marketing 2. Business to Consumer - B2C Marketing 3. Brand Marketing 4. Cloud Marketing 5. Telemarketing 6. Guerrilla Marketing 7. Push Marketing 8. Influencer Marketing

Emerging Types of Marketing and their Applications:

1. Search engine optimization 2. Pay per Click advertising 3. Email marketing 4. Referral marketing 5. Affiliate marketing 6. Video marketing 7. Green marketing

is majorly concerned with increasing a business’ visibility and rankings on search engine result pages

1. Search engine optimization

This is advertising presented on search engine result pages or web pages where the advertiser is only charged based on the number of times someone clicks on the ads to go to the advertiser's targeted website

2. Pay per Click advertising

is a type of marketing based on the distribution of messages through emails.

3. Email marketing

provides direct contact with customers and allows businesses to create relationships with their customers

3. Email marketing

is a type of marketing where an individual or customer pleased with the results gotten from a product refers the product to another person

4. Referral marketing

is a prominent type of internet marketing where a third party promotes a product and earns commission, or a piece of the profit gotten from every sale made through that referral.

5. Affiliate marketing

Videos act as one of the most interactive types of online marketing and can prove to be a great way to raise awareness about a business or product

6. Video marketing

refers to the process of selling products and/or services based on their environmental benefits.

GREEN MARKETING

Company are selling products and/or services by first promoting its benefit that is environmentally friendly or produced in an environmentally friendly way.

GREEN MARKETING

Business Finance

Sab Sescon · 46問 · 2年前

Business Finance