the common answers would be that it is all about SALES and FINDING WAYS TO SELL

many would also say that it is all about CONVINCING PEOPLE TO BUY YOUR PRODUCT

some associate as essentially ADVERTISING and PROMOTIONS

it is very clear that it affects everyone and is virtually inescapable

the _____, set of institutions and PROCESSES for CREATING, COMMUNICATING, DELIVERING, and EXCHANGING OFFERINGS that have value for customers, clients, partners, and society at large

the ACTIVITY, set of institutions and _____ for CREATING, COMMUNICATING, DELIVERING, and EXCHANGING OFFERINGS that have value for customers, clients, partners, and society at large

the ACTIVITY, set of institutions and PROCESSES for ______ and ______ that have value for customers, clients, partners, and society at large

it is not merely focused on selling or promoting

value

____ is managing profitable customer relationship - by KOTLER and ARMSTRONG

MARKETING is managing profitable _____ - by KOTLER and ARMSTRONG

MARKETING is managing profitable customer relationship - by _____

customer relationship

the focus is still on satisfying customer needs but the emphasis is now on having a RELATIONSHIP with the CUSTOMER

it is normally thought of as being done by business firms but many other institutions and even individuals engage in it

to determine the needs or wants of customers

to satisfy these needs or wants

goals of marketing

five core concepts in marketing

pertains to a feeling of deprivation

relate to particular preference as shaped by one's personality and knowledge

exists if the need or want is supported by the person's purchasing power or the ability to pay for the product

are important factors to consider

types of market offerings

serve to fulfill customers needs and wants

are those such as canned goods, soaps, and toothpastes

such as dental, call center, and car repair shop

increasingly, many companies have also focused in the marketing of ______ that accompany the consumption of product or service

satisfied customers who find _____ in a product are likely to patronize it again

the goal is to meet or even exceed consumer expectations

what sellers must achieve in customer value and satisfaction

for marketing to occur, ____ must happen

the transaction could pertain to an exchange of goods and services for money

the point of the _____ is the FOSTER RELATIONSHIP and not to focus on getting new customers but also to MAINTAIN GOOD RELATIONSHIP

the point of the EXCHANGE is to _____ and not to focus on getting new customers but also to MAINTAIN GOOD RELATIONSHIP

the point of the EXCHANGE is the FOSTER RELATIONSHIP and not to focus on getting new customers but also to ______

is composed of all people who buy the product or services as well those who sell the products or services

becomes highly important in order to find out such things as what customers need or want, how customers choose among the different brands they face, where they buy, what they buy, how they feel about the product or service or brands and a whole lot of information

most marketers usually focus on a particular segment of the market this is called

focusing on this would actually make marketing a bit simpler

evolution of marketing

produce as much as possible as there is a limitless market

production era is all about

focus shifts from PRODUCTION to SALES and ADVERTISING

selling era is all about

the three orientations • customer • profit • service

the three orientations of marketing concept era

marketing concept era is all about

learn as much as possible about customers and do everything possible to satisfy and exceed their expectations

customer relationship era is all about

began during the INDUSTRIAL REVOLUTION

products were produced in mass in low prices

as production facilities improved and are more intense

is a period that lasted through the 1960s

companies had to aggressively promote their products

became an important function of the company

became more apparent to marketers

focuses on determining what the consumers needed

became the source of product ideas

commit total organization to delivering superior products and customer service

focus on products with highest profit

develops products that meet customer needs

the company now at this time tried to check whether the customer is satisfied with the product they manufacture

companies try to check if the customer is satisfied or find the product satisfying, durable and maintenance free

generalized view of the nature of the business, there is a need of orientation by the management to the staff assigned in different sections of the business

if you are assigned in the production itself, you must be sure that the product is good and durable to make it saleable

focused on production and distribution efficiencies

customers are interested in products that are affordable and easily available

customers are more interested in high quality product, provide the best performance, and have innovated features

consumers will buy products only if the company promotes or sells these products

focuses on needs and wants of target markets and delivering satisfaction better than competitors

focuses on satisfying the customers needs and wants

focuses on needs and wants of target markets and delivering superior value

to provide for the well-being society

Marketing Mix: The 4p's

• focuses on production and distribution efficiencies • customers are interested in products that are affordable and easily available

refers to the value placed by the customer

the amount of money that is exchange to obtain the products

relates to how and where the product can be obtained by the consumer

also called DISTRIBUTION and it involves the logistic product available to the customer

refers to the communications developed by the marketer

to get to know more about the product