問題一覧
1
What personality factor is associated with an entrepreneur who takes action without being told?
Initiative
2
Which environmental factor does not influence entrepreneurship?
Personal preferences
3
What is the core competency of entrepreneurship that involves constantly seeking new ideas?
Innovative
4
Which type of entrepreneur is characterized by skepticism and reluctance to initiate change?
Fabian entrepreneur
5
What career opportunity is NOT typically associated with entrepreneurship?
Factory worker
6
What type of entrepreneur is described as someone who follows the ideas of others?
Fabian entrepreneur
7
Which competency involves having the ability to persuade others to buy products or services?
Communicator
8
What does the term "entrepreneurship" specifically refer to?
Economic and dynamic activity
9
What factor affecting entrepreneurship involves political and market situations?
Environmental factors
10
Which type of entrepreneur focuses on driving social innovation and transformation?
Social entrepreneur
11
What is the first step in the entrepreneurial process of creating a new venture?
Identification of entrepreneurial opportunities
12
Which essential foundation for seeking opportunities refers to an entrepreneur's positive outlook and ability to find solutions in difficult situations?
Entrepreneurial mind frame
13
Which source of opportunities is NOT is not related to entrepreneurship?
Cultural traditions
14
According to the Five Forces of Competition Model, which force refers to the intensity of competition among existing firms?
Rivalry among existing firms
15
What does "potential new entrants" refer to in the context of the competition model?
New businesses entering the industry
16
Which factor increases the threat of potential new entrants in an industry?
Ease of accessing distribution channels
17
What does the intensity of rivalry among existing firms depend on?
Rate of industry growth
18
What does "substitute products" refer to in the competition model?
Products that can replace each other
19
How does the threat of substitute products impact the industry environment?
It poses a threat to the industry's profitability
20
What is a characteristic of suppliers that intensifies the threat according to the Five Forces of Competition Model?
Availability of substitute products
21
What does Value Proposition (VP) aim to summarize?
Why a consumer should buy a company's product or service
22
What is a key element of an effective Unique Selling Proposition (USP)?
Identifying and ranking the uniqueness of the product or service
23
What does Market Targeting aim to determine?
The buyers with common needs and characteristics
24
Which segmentation method divides the market based on consumers' gender and age?
Demographic segmentation
25
What does Demographic Segmentation consider?
Customers' income and education
26
What is the primary purpose of Geographic Segmentation?
Dividing the market based on consumers' geographic location
27
How does Unique Selling Proposition (USP) differ from Value Proposition (VP)?
USP focuses on the product's features, while VP focuses on customer benefits
28
What is the primary goal of Market Targeting?
To identify the most profitable market segment
29
Which method of segmentation divides the market based on customers' attitudes and personality traits?
Psychographic segmentation
30
What should entrepreneurs consider when creating an effective Unique Selling Proposition (USP)?
Addressing the wants and desires of customer
31
Which statement best describes the importance of data collection in research?
Inaccurate data collection leads to invalid results.
32
What is a recommended tip for gathering data?
Organize collected data as soon as it is available
33
What is a key guideline for designing a research questionnaire?
Cluster or block related questions together
34
Which data collection technique involves direct interaction between the researcher and respondent?
Interview
35
What is a characteristic of a structured interview?
The researcher asks a standard set of questions and nothing more
36
What is an advantage of conducting personal interviews?
Ability to clarify indefinite answers and seek follow-up information
37
Which data collection technique is suitable for generating and screening ideas and concepts?
Focus group discussion
38
What is a consideration for conducting focus group discussions?
Strive for consistency in the group's composition
39
What is the typical length of a focus group discussion session?
60 to 90 minutes
40
What is the role of a moderator in a focus group discussion?
to manage group dynamics
41
A company is planning to launch a new smartphone with unique features. Which element of the marketing mix should the company focus on first?
Product
42
An entrepreneur is deciding whether to sell their handmade crafts through a physical store or an online platform. Which element of the marketing mix is the entrepreneur considering?
Place
43
A restaurant decides to offer discounted lunch specials to attract more customers during weekdays. Which element of the marketing mix is the restaurant adjusting?
Price
44
A new fashion brand wants to increase awareness of its upcoming clothing line. Which element of the marketing mix should the brand focus on?
Promotion
45
A company is hiring sales representatives to promote its new line of skincare products. Which element of the marketing mix is the company emphasizing?
People
46
A toy manufacturer designs colorful and attractive packaging for its new line of toys. Which element of the marketing mix does this action primarily address?
Packaging
47
A tech company positions its latest smartphone as the most affordable option with advanced features. Which element of the marketing mix is the company focusing on?
Price
48
A company decides to open its flagship store in a prime location in the city center to attract more customers. Which element of the marketing mix does this decision relate to?
Place
49
An educational institution highlights its experienced faculty and personalized approach to learning in its marketing campaigns. Which element of the marketing mix is the institution emphasizing?
People
50
A luxury car brand positions its vehicles as symbols of status and prestige, targeting affluent customers. Which element of the marketing mix does this strategy exemplify?
Positioning