暗記メーカー
ログイン
ENTREPRENEURSHIP
  • Lenie Alejandro

  • 問題数 50 • 3/23/2024

    記憶度

    完璧

    7

    覚えた

    19

    うろ覚え

    0

    苦手

    0

    未解答

    0

    アカウント登録して、解答結果を保存しよう

    問題一覧

  • 1

    What personality factor is associated with an entrepreneur who takes action without being told?

    Initiative

  • 2

    Which environmental factor does not influence entrepreneurship?

    Personal preferences

  • 3

    What is the core competency of entrepreneurship that involves constantly seeking new ideas?

    Innovative

  • 4

    Which type of entrepreneur is characterized by skepticism and reluctance to initiate change?

    Fabian entrepreneur

  • 5

    What career opportunity is NOT typically associated with entrepreneurship?

    Factory worker

  • 6

    What type of entrepreneur is described as someone who follows the ideas of others?

    Fabian entrepreneur

  • 7

    Which competency involves having the ability to persuade others to buy products or services?

    Communicator

  • 8

    What does the term "entrepreneurship" specifically refer to?

    Economic and dynamic activity

  • 9

    What factor affecting entrepreneurship involves political and market situations?

    Environmental factors

  • 10

    Which type of entrepreneur focuses on driving social innovation and transformation?

    Social entrepreneur

  • 11

    What is the first step in the entrepreneurial process of creating a new venture?

    Identification of entrepreneurial opportunities

  • 12

    Which essential foundation for seeking opportunities refers to an entrepreneur's positive outlook and ability to find solutions in difficult situations?

    Entrepreneurial mind frame

  • 13

    Which source of opportunities is NOT is not related to entrepreneurship?

    Cultural traditions

  • 14

    According to the Five Forces of Competition Model, which force refers to the intensity of competition among existing firms?

    Rivalry among existing firms

  • 15

    What does "potential new entrants" refer to in the context of the competition model?

    New businesses entering the industry

  • 16

    Which factor increases the threat of potential new entrants in an industry?

    Ease of accessing distribution channels

  • 17

    What does the intensity of rivalry among existing firms depend on?

    Rate of industry growth

  • 18

    What does "substitute products" refer to in the competition model?

    Products that can replace each other

  • 19

    How does the threat of substitute products impact the industry environment?

    It poses a threat to the industry's profitability

  • 20

    What is a characteristic of suppliers that intensifies the threat according to the Five Forces of Competition Model?

    Availability of substitute products

  • 21

    What does Value Proposition (VP) aim to summarize?

    Why a consumer should buy a company's product or service

  • 22

    What is a key element of an effective Unique Selling Proposition (USP)?

    Identifying and ranking the uniqueness of the product or service

  • 23

    What does Market Targeting aim to determine?

    The buyers with common needs and characteristics

  • 24

    Which segmentation method divides the market based on consumers' gender and age?

    Demographic segmentation

  • 25

    What does Demographic Segmentation consider?

    Customers' income and education

  • 26

    What is the primary purpose of Geographic Segmentation?

    Dividing the market based on consumers' geographic location

  • 27

    How does Unique Selling Proposition (USP) differ from Value Proposition (VP)?

    USP focuses on the product's features, while VP focuses on customer benefits

  • 28

    What is the primary goal of Market Targeting?

    To identify the most profitable market segment

  • 29

    Which method of segmentation divides the market based on customers' attitudes and personality traits?

    Psychographic segmentation

  • 30

    What should entrepreneurs consider when creating an effective Unique Selling Proposition (USP)?

    Addressing the wants and desires of customer

  • 31

    Which statement best describes the importance of data collection in research?

    Inaccurate data collection leads to invalid results.

  • 32

    What is a recommended tip for gathering data?

    Organize collected data as soon as it is available

  • 33

    What is a key guideline for designing a research questionnaire?

    Cluster or block related questions together

  • 34

    Which data collection technique involves direct interaction between the researcher and respondent?

    Interview

  • 35

    What is a characteristic of a structured interview?

    The researcher asks a standard set of questions and nothing more

  • 36

    What is an advantage of conducting personal interviews?

    Ability to clarify indefinite answers and seek follow-up information

  • 37

    Which data collection technique is suitable for generating and screening ideas and concepts?

    Focus group discussion

  • 38

    What is a consideration for conducting focus group discussions?

    Strive for consistency in the group's composition

  • 39

    What is the typical length of a focus group discussion session?

    60 to 90 minutes

  • 40

    What is the role of a moderator in a focus group discussion?

    to manage group dynamics

  • 41

    A company is planning to launch a new smartphone with unique features. Which element of the marketing mix should the company focus on first?

    Product

  • 42

    An entrepreneur is deciding whether to sell their handmade crafts through a physical store or an online platform. Which element of the marketing mix is the entrepreneur considering?

    Place

  • 43

    A restaurant decides to offer discounted lunch specials to attract more customers during weekdays. Which element of the marketing mix is the restaurant adjusting?

    Price

  • 44

    A new fashion brand wants to increase awareness of its upcoming clothing line. Which element of the marketing mix should the brand focus on?

    Promotion

  • 45

    A company is hiring sales representatives to promote its new line of skincare products. Which element of the marketing mix is the company emphasizing?

    People

  • 46

    A toy manufacturer designs colorful and attractive packaging for its new line of toys. Which element of the marketing mix does this action primarily address?

    Packaging

  • 47

    A tech company positions its latest smartphone as the most affordable option with advanced features. Which element of the marketing mix is the company focusing on?

    Price

  • 48

    A company decides to open its flagship store in a prime location in the city center to attract more customers. Which element of the marketing mix does this decision relate to?

    Place

  • 49

    An educational institution highlights its experienced faculty and personalized approach to learning in its marketing campaigns. Which element of the marketing mix is the institution emphasizing?

    People

  • 50

    A luxury car brand positions its vehicles as symbols of status and prestige, targeting affluent customers. Which element of the marketing mix does this strategy exemplify?

    Positioning