問題一覧
1
Broadly defined as any direct communication to a customer or business recipient that is designed to generate a response in the form of a direct order
direct marketing
2
It involves marketer s3nding out promotional material through the mail direct to homes or offices of target customers
direct mail
3
Is a marketing strategy that encourages immediate audience engagement
direct response advertising
4
Ads featuring coupons that prompt readers to order products or request information, driving instant action
coupon ads
5
Offers like preview invitations and money-off coupons that encourage immediate store visit and boost sales
retail incentives
6
Targeted offers sent directly to consumers to generate inquiries or purchases
direct mail
7
This helps you spot untapped areas in your market and sharpen your strategy
understanding your best customers
8
This helps you spend marketing resources wisely by focusing on the most profitable industries, firms, or prospect
targeting market segments
9
This helps you finetune your strategy, so you're putting your energy into the customers who are likely to buy again and again
optimizing marketing efforts
10
Calculate the average lifetime values of your customers to identify those who could buy more
calculating customer value
11
Direct mail is an effective method for selling products without intermediaries, allowing for detailed product descriptions and direct order processing
selling directly
12
Direct mail is valuable method for acquiring qualified leads for sales people in products requiring meetings with specialized salespeople
sales lead generation
13
Direct mail can send promotional messages
sales promotion
14
Book clubs utilize direct mail for communication snd transaction, while also promoting collectible like records, porcelain, and miniatures among members
clubs
15
Mail order companies use direct mail recruit new customer and local agents as well as direct selling
mail order
16
This makes it a powerful method to rasing money
fundraising
17
If a product is sold through dealers/agents, direct mail can be used to reach prospects customers in their area just as a producer might do
dealer mailings
18
The company's name can be promoted to customers by following any kind of sales activity with a mailing
follow up mailings
19
Involves targeting a small but important group of decision makers, such as catering or car fleet managers who will influences purchasing decisions
product launch
20
Can effectively reached qualified sales leads for a company sale force
sales lead generations
21
This method communicate with potential customers and business colleagues
conferences and exhibitions
22
Is suitable for both consumer snd business contexts in marketing research
marketing research and product testing
23
Classic way for companies to sell goods straight to consumers, skipping stores
mail order
24
Type of marketing that uses telephone to promote products or services to potential customers
telephone marketing
25
Presented a cost effective means by which to reach people directly by voice
voicemal marketing
26
Also known as fax blast or mass faxing, is the ability to send a single document more than one recipient at once
broadcasting faxing
27
This method is targeted by area and is less expensive than mailshots due to not having postage charges or having to buy address lists
leaflet distribution
28
Types of leaflet
solus leaflet distribution shared distribution selective leaflet distribution
29
Involves direct interaction between a salesperson and a prospect either in person or by phone
direct personal selling
30
Engaging consumers directly at home or work through demonstrations, allowing for immediate fedback
face to face selling
31
Home parties where salespeople demonstrate products to groups
party plan selling
32
Salesperson visit a customers home individualy to showcase produc
T
one to one selling
33
Proved to be a successful and effective method of compensating direct sellers
multi level marketing
問題一覧
1
Broadly defined as any direct communication to a customer or business recipient that is designed to generate a response in the form of a direct order
direct marketing
2
It involves marketer s3nding out promotional material through the mail direct to homes or offices of target customers
direct mail
3
Is a marketing strategy that encourages immediate audience engagement
direct response advertising
4
Ads featuring coupons that prompt readers to order products or request information, driving instant action
coupon ads
5
Offers like preview invitations and money-off coupons that encourage immediate store visit and boost sales
retail incentives
6
Targeted offers sent directly to consumers to generate inquiries or purchases
direct mail
7
This helps you spot untapped areas in your market and sharpen your strategy
understanding your best customers
8
This helps you spend marketing resources wisely by focusing on the most profitable industries, firms, or prospect
targeting market segments
9
This helps you finetune your strategy, so you're putting your energy into the customers who are likely to buy again and again
optimizing marketing efforts
10
Calculate the average lifetime values of your customers to identify those who could buy more
calculating customer value
11
Direct mail is an effective method for selling products without intermediaries, allowing for detailed product descriptions and direct order processing
selling directly
12
Direct mail is valuable method for acquiring qualified leads for sales people in products requiring meetings with specialized salespeople
sales lead generation
13
Direct mail can send promotional messages
sales promotion
14
Book clubs utilize direct mail for communication snd transaction, while also promoting collectible like records, porcelain, and miniatures among members
clubs
15
Mail order companies use direct mail recruit new customer and local agents as well as direct selling
mail order
16
This makes it a powerful method to rasing money
fundraising
17
If a product is sold through dealers/agents, direct mail can be used to reach prospects customers in their area just as a producer might do
dealer mailings
18
The company's name can be promoted to customers by following any kind of sales activity with a mailing
follow up mailings
19
Involves targeting a small but important group of decision makers, such as catering or car fleet managers who will influences purchasing decisions
product launch
20
Can effectively reached qualified sales leads for a company sale force
sales lead generations
21
This method communicate with potential customers and business colleagues
conferences and exhibitions
22
Is suitable for both consumer snd business contexts in marketing research
marketing research and product testing
23
Classic way for companies to sell goods straight to consumers, skipping stores
mail order
24
Type of marketing that uses telephone to promote products or services to potential customers
telephone marketing
25
Presented a cost effective means by which to reach people directly by voice
voicemal marketing
26
Also known as fax blast or mass faxing, is the ability to send a single document more than one recipient at once
broadcasting faxing
27
This method is targeted by area and is less expensive than mailshots due to not having postage charges or having to buy address lists
leaflet distribution
28
Types of leaflet
solus leaflet distribution shared distribution selective leaflet distribution
29
Involves direct interaction between a salesperson and a prospect either in person or by phone
direct personal selling
30
Engaging consumers directly at home or work through demonstrations, allowing for immediate fedback
face to face selling
31
Home parties where salespeople demonstrate products to groups
party plan selling
32
Salesperson visit a customers home individualy to showcase produc
T
one to one selling
33
Proved to be a successful and effective method of compensating direct sellers
multi level marketing