問題一覧
1
Is an evolving body of thought and practices
marketing
2
Involves planning all activities in the customer-supplier relationship, including pre-during and post transaction stages to ensure customer expectations are met or exceeded
customer care
3
Benefits of good customer care
prospect purchaser client supporter advocate partner
4
First rung on the ladder, represents an individual or organization which the marketer could possibly persuade to do business
prospect
5
Having done the business at least once with the organization
purchaser
6
Someone who has done business with the marketers organization on repeat basis but still in the best neutral towards the supplier
client
7
Someone who has done business with matketer on a regular basis, but now begins to like the suppliers organization and gives support if only passive
supporter
8
A customer who recommends the marketers organization to others
advocate
9
The highest rung of the ladder,
patner
10
Should be reflected and enshrined in the overall corporate objectives and mission statements of the organization
corporate objectives/business mission
11
Encompasses an appraisal of the internal and external environments of the company
msrketing audit/swot analysis
12
It should include customer care elements and specific objectives with regad to levels of customer care
marketing objective and strategies
13
An actions a brand follows to promotes its products and services to the target audience and achieve its goals.
marketing tactics/marketing mix decisions
14
Overall objectives for customer care need to be translated into specific action programmes with the allocation of responsibilities system and procedures that should include training and motivation of the staff
implementation
15
It goes without saying that effective customer care like other areas of marketing needs to be evaluated and control
evaluation and control
16
PIMS means
profit impact of management strategies
17
Report showing ROI and cash flows that are notmal for this type of business given its market, competition, technology and cost structure
par
18
Report which computes the predicted consequences of each several alternatives strategic actions, judged by information on similar businesses making similar moves, from similar starting point and in a similar business environment
strategy analysis
19
Examines possible tactics for achieving strategic objectivest such as an increase in market share, by analysing strategically similar businesses more closely
report on look-alike (ROLA)
20
Report aimed at predicting the best combination of strategies for the particular company, again based on the experiences of other businesses in similar circumstances
optimus st rategy
21
Emphasizes the tasks involved in servicing customer rather than customer needs
customer service
22
Has emerged as a significant development in marketing, closely tied to customer care
relationship marketing
23
Focuses on maximizing benefits in an exchange between supplier and customer
traditional marketing
24
Rewarding customers financially for being loyal
addiding financial benefits
25
Involves company personnel increasing their personal snd social bonds with customers by learning customer individual and specific needs
adding social benefits
26
Involves providing customer support in the form of expertise or equipment
adding structural ties
MM chapter 7
MM chapter 7
ユーザ名非公開 · 40問 · 1年前MM chapter 7
MM chapter 7
40問 • 1年前ユーザ名非公開
MM 8
MM 8
ユーザ名非公開 · 40問 · 1年前MM 8
MM 8
40問 • 1年前ユーザ名非公開
MM 10
MM 10
ユーザ名非公開 · 33問 · 1年前MM 10
MM 10
33問 • 1年前ユーザ名非公開
MM11
MM11
ユーザ名非公開 · 30問 · 1年前MM11
MM11
30問 • 1年前ユーザ名非公開
Reviewer
Reviewer
ユーザ名非公開 · 34問 · 1年前Reviewer
Reviewer
34問 • 1年前ユーザ名非公開
問題一覧
1
Is an evolving body of thought and practices
marketing
2
Involves planning all activities in the customer-supplier relationship, including pre-during and post transaction stages to ensure customer expectations are met or exceeded
customer care
3
Benefits of good customer care
prospect purchaser client supporter advocate partner
4
First rung on the ladder, represents an individual or organization which the marketer could possibly persuade to do business
prospect
5
Having done the business at least once with the organization
purchaser
6
Someone who has done business with the marketers organization on repeat basis but still in the best neutral towards the supplier
client
7
Someone who has done business with matketer on a regular basis, but now begins to like the suppliers organization and gives support if only passive
supporter
8
A customer who recommends the marketers organization to others
advocate
9
The highest rung of the ladder,
patner
10
Should be reflected and enshrined in the overall corporate objectives and mission statements of the organization
corporate objectives/business mission
11
Encompasses an appraisal of the internal and external environments of the company
msrketing audit/swot analysis
12
It should include customer care elements and specific objectives with regad to levels of customer care
marketing objective and strategies
13
An actions a brand follows to promotes its products and services to the target audience and achieve its goals.
marketing tactics/marketing mix decisions
14
Overall objectives for customer care need to be translated into specific action programmes with the allocation of responsibilities system and procedures that should include training and motivation of the staff
implementation
15
It goes without saying that effective customer care like other areas of marketing needs to be evaluated and control
evaluation and control
16
PIMS means
profit impact of management strategies
17
Report showing ROI and cash flows that are notmal for this type of business given its market, competition, technology and cost structure
par
18
Report which computes the predicted consequences of each several alternatives strategic actions, judged by information on similar businesses making similar moves, from similar starting point and in a similar business environment
strategy analysis
19
Examines possible tactics for achieving strategic objectivest such as an increase in market share, by analysing strategically similar businesses more closely
report on look-alike (ROLA)
20
Report aimed at predicting the best combination of strategies for the particular company, again based on the experiences of other businesses in similar circumstances
optimus st rategy
21
Emphasizes the tasks involved in servicing customer rather than customer needs
customer service
22
Has emerged as a significant development in marketing, closely tied to customer care
relationship marketing
23
Focuses on maximizing benefits in an exchange between supplier and customer
traditional marketing
24
Rewarding customers financially for being loyal
addiding financial benefits
25
Involves company personnel increasing their personal snd social bonds with customers by learning customer individual and specific needs
adding social benefits
26
Involves providing customer support in the form of expertise or equipment
adding structural ties