問題一覧
1
Helps msrketers choose a prticular social media platform
first element
2
Refers to linkage between the social media marketing strategy and the company mission
second element
3
Suggest that each short term online marketing strategy or activity should have a purpose that is measurable and reachable within a particular time frame
third element
4
Refers to clear decision making among marketers about the content of messages and the number of posts
fourth/final element
5
To convince someone to join a company or become a member of an organization
recruit
6
Are rarely individual who can turn ideas into sction
lieutenants
7
Is a hierarchy that outlines who reports to whom, as well as the roles each person has within the organization
command
8
Provides you with insights and recommendations on merchandising your assortment and positioning to meet your customer expectations
captain
9
Is similar to senior or CEO in a company who makes important decisions gives direction and supervises the companys operations
admiral
10
Two forms of social media marketing
organic social media marketing social media advertising
11
Forms of social media marketing
messages images videos live videos brand communities
12
Used as an informing textual content that provides essential company information
messages
13
Used as an eye catching visual content that highlights goods and services
images
14
Used to deliver detailed information and narrative through rich contents
videos
15
Used to deliver detailed information and narrative through rich contents
videos
16
Used as a right away consumer contacts that enable fast responses to questions
live videos
17
These are online communities or groups where consumers can interact with brands and one another
brand communities
18
Four fold typology of targeting
interest targeting behavioural/connection targeting custom targeting lookalike targeting
19
Involves marketers targeting customers with an interest in their product or similar products
interest targeting
20
Involves a marketer approaching customers who have purchased their products or similar products or expressed interest in doing that
behavioural/connection targeting
21
Sees marketers using, for example email lists as a means to target
custom targeting
22
Targets potential customers who shares equivalent interest to existing customers
lookalike targeting
23
Define as positive or negative statements made by potential actual or former customers about a product or company that are available to people and institution via internet
electronic word of mouth
24
Occurs face to face and significantly impacts consumers decision making online interactions are shaped by individual perceptions and experiences affecting how information is evaluated and responded to
traditional word of mouth
25
Is a model where consumers exchange goods services or information directly typically through third party platforms like online marketplace
Consumer to Consumer
26
Refers to potential bias/incentive that may be revealed in the sources information and is related to the motives of the source
source bias or trust worthiness
27
Have evolved from basic communication devices to multi functional smartphones
mobile phones
28
Enable various shopping activities such as product searches and price comparisons
smartphones
29
Behavioural factor that drives shoping behaviour
motivation
30
Sre considered as more inclined to engage in online shopping as their main motives are non economic reasons such as fun
hedonic shoppers
MM chapter 7
MM chapter 7
ユーザ名非公開 · 40問 · 1年前MM chapter 7
MM chapter 7
40問 • 1年前ユーザ名非公開
MM 8
MM 8
ユーザ名非公開 · 40問 · 1年前MM 8
MM 8
40問 • 1年前ユーザ名非公開
MM9
MM9
ユーザ名非公開 · 26問 · 1年前MM9
MM9
26問 • 1年前ユーザ名非公開
MM 10
MM 10
ユーザ名非公開 · 33問 · 1年前MM 10
MM 10
33問 • 1年前ユーザ名非公開
Reviewer
Reviewer
ユーザ名非公開 · 34問 · 1年前Reviewer
Reviewer
34問 • 1年前ユーザ名非公開
問題一覧
1
Helps msrketers choose a prticular social media platform
first element
2
Refers to linkage between the social media marketing strategy and the company mission
second element
3
Suggest that each short term online marketing strategy or activity should have a purpose that is measurable and reachable within a particular time frame
third element
4
Refers to clear decision making among marketers about the content of messages and the number of posts
fourth/final element
5
To convince someone to join a company or become a member of an organization
recruit
6
Are rarely individual who can turn ideas into sction
lieutenants
7
Is a hierarchy that outlines who reports to whom, as well as the roles each person has within the organization
command
8
Provides you with insights and recommendations on merchandising your assortment and positioning to meet your customer expectations
captain
9
Is similar to senior or CEO in a company who makes important decisions gives direction and supervises the companys operations
admiral
10
Two forms of social media marketing
organic social media marketing social media advertising
11
Forms of social media marketing
messages images videos live videos brand communities
12
Used as an informing textual content that provides essential company information
messages
13
Used as an eye catching visual content that highlights goods and services
images
14
Used to deliver detailed information and narrative through rich contents
videos
15
Used to deliver detailed information and narrative through rich contents
videos
16
Used as a right away consumer contacts that enable fast responses to questions
live videos
17
These are online communities or groups where consumers can interact with brands and one another
brand communities
18
Four fold typology of targeting
interest targeting behavioural/connection targeting custom targeting lookalike targeting
19
Involves marketers targeting customers with an interest in their product or similar products
interest targeting
20
Involves a marketer approaching customers who have purchased their products or similar products or expressed interest in doing that
behavioural/connection targeting
21
Sees marketers using, for example email lists as a means to target
custom targeting
22
Targets potential customers who shares equivalent interest to existing customers
lookalike targeting
23
Define as positive or negative statements made by potential actual or former customers about a product or company that are available to people and institution via internet
electronic word of mouth
24
Occurs face to face and significantly impacts consumers decision making online interactions are shaped by individual perceptions and experiences affecting how information is evaluated and responded to
traditional word of mouth
25
Is a model where consumers exchange goods services or information directly typically through third party platforms like online marketplace
Consumer to Consumer
26
Refers to potential bias/incentive that may be revealed in the sources information and is related to the motives of the source
source bias or trust worthiness
27
Have evolved from basic communication devices to multi functional smartphones
mobile phones
28
Enable various shopping activities such as product searches and price comparisons
smartphones
29
Behavioural factor that drives shoping behaviour
motivation
30
Sre considered as more inclined to engage in online shopping as their main motives are non economic reasons such as fun
hedonic shoppers