Grile Marketing 2

51問 • 7ヶ月前

Munir

通報

問題一覧

Using intermediaries results in:

The number of channel transactions is reduced.

Physical distribution primarily involves:

Transporting and storing goods;

Personal presentation by the firm’s sales force refers to:

Personal selling;

Which is NOT an element of the communication process for marketing purposes?

Sales force.

Advertising evaluation involves considering:

The return on advertising;

Public relations include:

Investors relations;

Which statement about salespeople is correct?

Some firms have no sales people at all;

Banks belong to which type of publics?

Financial publics;

Secondary cultural values change in terms of:

Views about organizations;

Self-concept is also called:

Self-image.

According to whom are people largely unconscious about the real psychological forces shaping their behavior?

S. Freud;

A descriptive thought a person has about something is a:

Belief;

Habitual buying behavior considers which differences between brands?

Few differences;

Post purchase behavior is based on:

Satisfaction/dissatisfaction after purchase.

The early majority includes:

More than 30% of the customers;

Unsought goods need:

Aggressive advertising;

Major appliances are classified as:

Shopping products;

After developing a new product idea, which phase follows in the product life-cycle?

Introduction;

Marketing objectives in the maturity phase include:

Maximizing the profit and defending the market share;

Value-based pricing uses as the key to pricing:

The buyers’ perceptions of value;

Product line pricing is based on:

Cost differences among the products.

Setting prices for customers in different country parts refers to:

Geographical pricing;

Which is NOT a geographical pricing method?

Discount pricing;

When two or more companies at one level join for a new marketing opportunity, it’s called:

Horizontal marketing system;

The company must:

All answers are correct.

The product concept holds that:

Consumers will favor products that offer the most in quality, performance, and innovative features.

The marketing concept:

All answers are correct.

Profits, consumer wants, and society’s interests are the basis for which concept?

Societal marketing concept;

A successful marketing process should focus on:

All answers are correct.

Needs are:

States of felt deprivation;

Marketing myopia is:

The mistake of paying more attention to specific products than to benefits and experiences produced by these products;

Workers, managers, volunteers, and the board of directors are included in:

Internal publics;

Financial intermediaries include:

Banks;

The economic environment:

Consists of factors that affect consumer purchasing power and spending patterns;

What is made up of institutions and other forces affecting a society’s basic values, perceptions, preferences, and behaviors?

Cultural environment;

Companies generally:

All answers are correct.

Choose the wrong answer about marketing management:

Marketing management can always control environmental forces;

The demographic environment:

Shows a changing age structure, shifting family profiles, and geographic population;

A psychological factor influencing consumer behavior is:

Learning;

A combination of occupation, income, education, wealth and other variables is:

Social class;

A buyer’s decisions are influenced by personal characteristics such as:

Occupation, economic situation, lifestyle;

The unique psychological characteristics that lead to relatively consistent and lasting responses to one’s environment refer to:

Personality;

A person’s pattern of living expressed in his or her activities, interests, and opinions is:

Lifestyle;

A person’s self-concept is also called:

Self-image;

A motive or drive is:

A need that is sufficiently pressing to direct the person to seek satisfaction of the need;

Consumers are likely to remember good points about a brand they favor due to:

Selective retention;

A descriptive thought that a person has about something is called:

Belief;

Changes in an individual’s behavior arising from experience represent:

Learning;

Consumer buying behavior characterized by low involvement but significant perceived brand differences is called:

Variety-seeking buying behavior;

The first stage of the buyer decision process is:

Need recognition;

Buyer discomfort caused by post purchase conflict is called:

Cognitive dissonance;

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問題一覧

Using intermediaries results in:

The number of channel transactions is reduced.

Physical distribution primarily involves:

Transporting and storing goods;

Personal presentation by the firm’s sales force refers to:

Personal selling;

Which is NOT an element of the communication process for marketing purposes?

Sales force.

Advertising evaluation involves considering:

The return on advertising;

Public relations include:

Investors relations;

Which statement about salespeople is correct?

Some firms have no sales people at all;

Banks belong to which type of publics?

Financial publics;

Secondary cultural values change in terms of:

Views about organizations;

Self-concept is also called:

Self-image.

According to whom are people largely unconscious about the real psychological forces shaping their behavior?

S. Freud;

A descriptive thought a person has about something is a:

Belief;

Habitual buying behavior considers which differences between brands?

Few differences;

Post purchase behavior is based on:

Satisfaction/dissatisfaction after purchase.

The early majority includes:

More than 30% of the customers;

Unsought goods need:

Aggressive advertising;

Major appliances are classified as:

Shopping products;

After developing a new product idea, which phase follows in the product life-cycle?

Introduction;

Marketing objectives in the maturity phase include:

Maximizing the profit and defending the market share;

Value-based pricing uses as the key to pricing:

The buyers’ perceptions of value;

Product line pricing is based on:

Cost differences among the products.

Setting prices for customers in different country parts refers to:

Geographical pricing;

Which is NOT a geographical pricing method?

Discount pricing;

When two or more companies at one level join for a new marketing opportunity, it’s called:

Horizontal marketing system;

The company must:

All answers are correct.

The product concept holds that:

Consumers will favor products that offer the most in quality, performance, and innovative features.

The marketing concept:

All answers are correct.

Profits, consumer wants, and society’s interests are the basis for which concept?

Societal marketing concept;

A successful marketing process should focus on:

All answers are correct.

Needs are:

States of felt deprivation;

Marketing myopia is:

The mistake of paying more attention to specific products than to benefits and experiences produced by these products;

Workers, managers, volunteers, and the board of directors are included in:

Internal publics;

Financial intermediaries include:

Banks;

The economic environment:

Consists of factors that affect consumer purchasing power and spending patterns;

What is made up of institutions and other forces affecting a society’s basic values, perceptions, preferences, and behaviors?

Cultural environment;

Companies generally:

All answers are correct.

Choose the wrong answer about marketing management:

Marketing management can always control environmental forces;

The demographic environment:

Shows a changing age structure, shifting family profiles, and geographic population;

A psychological factor influencing consumer behavior is:

Learning;

A combination of occupation, income, education, wealth and other variables is:

Social class;

A buyer’s decisions are influenced by personal characteristics such as:

Occupation, economic situation, lifestyle;

The unique psychological characteristics that lead to relatively consistent and lasting responses to one’s environment refer to:

Personality;

A person’s pattern of living expressed in his or her activities, interests, and opinions is:

Lifestyle;

A person’s self-concept is also called:

Self-image;

A motive or drive is:

A need that is sufficiently pressing to direct the person to seek satisfaction of the need;

Consumers are likely to remember good points about a brand they favor due to:

Selective retention;

A descriptive thought that a person has about something is called:

Belief;

Changes in an individual’s behavior arising from experience represent:

Learning;

Consumer buying behavior characterized by low involvement but significant perceived brand differences is called:

Variety-seeking buying behavior;

The first stage of the buyer decision process is:

Need recognition;

Buyer discomfort caused by post purchase conflict is called:

Cognitive dissonance;