Grile Marketing

50問 • 9ヶ月前

問題一覧

Marketing process is defined as creation of value for customers and building strong customer relationships in order that companies:

Capture value from customers in return

The mistake of paying more attention to the specific products a company offers than to the benefits and experiences associated to these products is called:

Marketing myopia

The main considerations of the societal marketing include:

Consumers, company, society

The company’s macroenvironment does not incorporate:

Competitors

Economic environment refers to factors that affect:

Consumer buying power and spending possibilities

Age and economic situation are factors influencing consumer behavior integrated in the group of:

Personal factors

The first stage of the buyer decision process is:

Need recognition

The stages in the new product adoption process are:

Awareness, interest, evaluation, trial, adoption

Convenience goods are:

Based on frequent purchase

Turning the product idea into a workable product refers to the:

Product development

During the maturity phase of the product life-cycle, the marketing objectives refer to the:

Profit maximization and market share stabilization

In setting the price, when there is no demand above the price, its level is considered a:

Price ceiling

Experience curve is called:

Learning curve

Which of the following is accurate?

High-quality products may not be well sold at low prices

A price strategy for new products include:

Market-skimming pricing

Segmented pricing is a strategy:

Of several prices not explained by cost differences

A channel containing one or more intermediary levels is called:

Indirect channel

Promotion mix does not include as its component:

Conventional distribution channel

Advertising can be informative in the case of:

Telling the market about a new product

In the case of keeping the brand in the customer’s mind during off-seasons, advertising is:

Reminder advertising

Building and maintaining national or local community relations represent the description for:

Public affairs

Lobbying consists of building and maintaining relations with:

Legislators and government officials

Personal selling:

Have the purpose of making sales

Samples, coupons, contests are:

Consumer promotion tools

Trade shows are considered:

Trade promotion tools

A set of all current and potential buyers of products or services define the concept of:

Market

Capturing value from customers:

Looks for creating loyal customers

It is part of the marketing macroenvironment:

Technological environment

Cause-related marketing is explained by:

Connecting products to worthwhile causes

The buyer characteristics and its decision process are part of the:

Buyer’s black box

Reference group belong to:

Social factors

Primary motivation in influencing the consumer behavior includes:

Ideals, achievement and self-expression

The process by which people select, organize and interpret information to form a meaningful picture of the world, defines:

Perception

Changes in an individual’s behavior arising from experience describes:

The process of learning

Complex buying behavior is generated from significant differences between brands and:

High involvement

Cognitive dissonance is a buyer discomfort caused by:

Post purchase conflict

Luxury goods are:

Specialty goods

Individual product decisions in the process of developing a product or service include:

Product label design

A name, term, sign refer to the:

Brand

Product mix is also called:

Product portfolio

Sales fall off and profits drop in the phase of the product life-cycle called:

Decline

Early adopters are the customers of products during the:

Introduction phase

Pricing decisions must start with:

Customer value

Cost-plus pricing means:

Adding a markup to the cost

Pricing strategies are also considering external economic factors, such as:

Inflation

Products which are used together with a main other product are following a strategy of:

Captive-product pricing

Temporarily reducing prices to increase short-run sales are:

Promotional pricing

When prices are carried in the buyers’ minds, prices are called:

Reference prices

Which of the following is correct?

Competitors react to price changes

Using intermediaries:

The number of channel transactions is reduced

Grile Marketing 2

Grile Marketing 2

Grile Marketing 3

Grile Marketing 3

Grile Entrepreneurship

Munir · 50問 · 9ヶ月前

Grile Entrepreneurship

Entrepreneurship 2

Entrepreneurship 2

Entrepreneurship 3

Entrepreneurship 3

Microeconomics

Microeconomics

Microeconomics 2

Microeconomics 2

Microeconomics 3

Microeconomics 3

問題一覧

Marketing process is defined as creation of value for customers and building strong customer relationships in order that companies:

Capture value from customers in return

The mistake of paying more attention to the specific products a company offers than to the benefits and experiences associated to these products is called:

Marketing myopia

The main considerations of the societal marketing include:

Consumers, company, society

The company’s macroenvironment does not incorporate:

Competitors

Economic environment refers to factors that affect:

Consumer buying power and spending possibilities

Age and economic situation are factors influencing consumer behavior integrated in the group of:

Personal factors

The first stage of the buyer decision process is:

Need recognition

The stages in the new product adoption process are:

Awareness, interest, evaluation, trial, adoption

Convenience goods are:

Based on frequent purchase

Turning the product idea into a workable product refers to the:

Product development

During the maturity phase of the product life-cycle, the marketing objectives refer to the:

Profit maximization and market share stabilization

In setting the price, when there is no demand above the price, its level is considered a:

Price ceiling

Experience curve is called:

Learning curve

Which of the following is accurate?

High-quality products may not be well sold at low prices

A price strategy for new products include:

Market-skimming pricing

Segmented pricing is a strategy:

Of several prices not explained by cost differences

A channel containing one or more intermediary levels is called:

Indirect channel

Promotion mix does not include as its component:

Conventional distribution channel

Advertising can be informative in the case of:

Telling the market about a new product

In the case of keeping the brand in the customer’s mind during off-seasons, advertising is:

Reminder advertising

Building and maintaining national or local community relations represent the description for:

Public affairs

Lobbying consists of building and maintaining relations with:

Legislators and government officials

Personal selling:

Have the purpose of making sales

Samples, coupons, contests are:

Consumer promotion tools

Trade shows are considered:

Trade promotion tools

A set of all current and potential buyers of products or services define the concept of:

Market

Capturing value from customers:

Looks for creating loyal customers

It is part of the marketing macroenvironment:

Technological environment

Cause-related marketing is explained by:

Connecting products to worthwhile causes

The buyer characteristics and its decision process are part of the:

Buyer’s black box

Reference group belong to:

Social factors

Primary motivation in influencing the consumer behavior includes:

Ideals, achievement and self-expression

The process by which people select, organize and interpret information to form a meaningful picture of the world, defines:

Perception

Changes in an individual’s behavior arising from experience describes:

The process of learning

Complex buying behavior is generated from significant differences between brands and:

High involvement

Cognitive dissonance is a buyer discomfort caused by:

Post purchase conflict

Luxury goods are:

Specialty goods

Individual product decisions in the process of developing a product or service include:

Product label design

A name, term, sign refer to the:

Brand

Product mix is also called:

Product portfolio

Sales fall off and profits drop in the phase of the product life-cycle called:

Decline

Early adopters are the customers of products during the:

Introduction phase

Pricing decisions must start with:

Customer value

Cost-plus pricing means:

Adding a markup to the cost

Pricing strategies are also considering external economic factors, such as:

Inflation

Products which are used together with a main other product are following a strategy of:

Captive-product pricing

Temporarily reducing prices to increase short-run sales are:

Promotional pricing

When prices are carried in the buyers’ minds, prices are called:

Reference prices

Which of the following is correct?

Competitors react to price changes

Using intermediaries:

The number of channel transactions is reduced