BUSINESS MARKETING FINALS
問題一覧
1
It is the use of consumer direct channels to reach and deliver goods and services to consumers without using marketing middlemen.
Direct Marketing
2
It is the process of persuading a potential customer to buy the product.
Sales promotion
3
It is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory
two-way communication.
Public relation
4
Mayana Herbal Soap was flashed during the noontime TV Show. What promotional did the company use?
Advertising
5
KPA Supermarket conducted Midycar Sale of all the products, What kind of promotional tools are they using?
Sales promotion
6
Athena talked to Zephaniah, a real estate broker, regarding the condo unit she wanted to acquire. Zephaniah on the other hand explained to Athens about the benefits of acquiring a unit in Jeska Residences. What promotional tools did Zephaniah use?
Personal Selling
7
It is an oral communication with potential buyers of a product with the intention of making a sale.
Personal selling
8
As part of the strategies of direct response marketing, usually what is flashed on the television screen when informercials are screened?
Toll free number
9
What stage in personal selling where marketer collects as much relevant information as possible prior to the sales presentation
Pre approach and call planning
10
Eggs, for instance, are sorted by grade and size. Breaking many different items into separate stocks that are similar?
Sorting out
11
For instance, a tank-car load of milk could be broken down into gallon jugs. Which of the following breaking similar products into smaller and smaller lots?
Allocating
12
It is made up of marketing intermediaries, or organizations that assist in moving goods and services from producers to end users and consumers.
Distribution channel
13
What system known as an economic activity is linked to a complex system of suppliers and customers, which must be supported by a transport system?
Supply chain
14
These are the series of marketing entities through which goods and services pass on their way from producers to end users?
Distribution channel
15
These distribution channels arrangements help differentiate a firm's product from the competition.
Nontraditional channel
16
Before setting price, the company must decide on its strategy for the product.
Business(true)
Marketing(otherwise)
Business
17
Internal factors affecting pricing include the company's marketing objectives, marketing-mix strategy, costs, and organization.
business(true)
marketing(otherwise)
Business
18
Pricing decisions are affected by external factors such as the nature of the organization and its costs.
business(true)
marketing(otherwise)
Marketing
19
Price the only marketing- mix tools that a company uses to achieve its marketing objectives.
Marketing
20
Price is the only element in the marketing mix that produces revenue; all other elements represent costs.
Business
APPLIED ECONOMICS
APPLIED ECONOMICS
Lenie Alejandro · 45問 · 2年前APPLIED ECONOMICS
APPLIED ECONOMICS
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ENTREPRENEURSHIP
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ENTREPRENEURSHIP
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RP
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RP
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HOPE
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HOPE
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Lenie Alejandro · 25問 · 2年前PILING
PILING
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BUSINESS MARKETING
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BESR
Lenie Alejandro · 44問 · 2年前BESR
BESR
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APPLIED ECONOMICS FINALS
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Lenie Alejandro · 20問 · 1年前BUSINESS ETHICS FINALS
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ENTREPRENEURSHIP
Lenie Alejandro · 23問 · 1年前ENTREPRENEURSHIP
ENTREPRENEURSHIP
23問 • 1年前PILING FINALS
PILING FINALS
Lenie Alejandro · 20問 · 1年前PILING FINALS
PILING FINALS
20問 • 1年前ENTREPRENEURSHIP FINALS
ENTREPRENEURSHIP FINALS
Lenie Alejandro · 50問 · 1年前ENTREPRENEURSHIP FINALS
ENTREPRENEURSHIP FINALS
50問 • 1年前KLL 1 EAST
KLL 1 EAST
Lenie Alejandro · 16問 · 1年前KLL 1 EAST
KLL 1 EAST
16問 • 1年前KLL 1 NORTH
KLL 1 NORTH
Lenie Alejandro · 11問 · 1年前KLL 1 NORTH
KLL 1 NORTH
11問 • 1年前KLL 1 SOUTH
KLL 1 SOUTH
Lenie Alejandro · 17問 · 1年前KLL 1 SOUTH
KLL 1 SOUTH
17問 • 1年前KLL 1 WEST
KLL 1 WEST
Lenie Alejandro · 15問 · 1年前KLL 1 WEST
KLL 1 WEST
15問 • 1年前問題一覧
1
It is the use of consumer direct channels to reach and deliver goods and services to consumers without using marketing middlemen.
Direct Marketing
2
It is the process of persuading a potential customer to buy the product.
Sales promotion
3
It is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory
two-way communication.
Public relation
4
Mayana Herbal Soap was flashed during the noontime TV Show. What promotional did the company use?
Advertising
5
KPA Supermarket conducted Midycar Sale of all the products, What kind of promotional tools are they using?
Sales promotion
6
Athena talked to Zephaniah, a real estate broker, regarding the condo unit she wanted to acquire. Zephaniah on the other hand explained to Athens about the benefits of acquiring a unit in Jeska Residences. What promotional tools did Zephaniah use?
Personal Selling
7
It is an oral communication with potential buyers of a product with the intention of making a sale.
Personal selling
8
As part of the strategies of direct response marketing, usually what is flashed on the television screen when informercials are screened?
Toll free number
9
What stage in personal selling where marketer collects as much relevant information as possible prior to the sales presentation
Pre approach and call planning
10
Eggs, for instance, are sorted by grade and size. Breaking many different items into separate stocks that are similar?
Sorting out
11
For instance, a tank-car load of milk could be broken down into gallon jugs. Which of the following breaking similar products into smaller and smaller lots?
Allocating
12
It is made up of marketing intermediaries, or organizations that assist in moving goods and services from producers to end users and consumers.
Distribution channel
13
What system known as an economic activity is linked to a complex system of suppliers and customers, which must be supported by a transport system?
Supply chain
14
These are the series of marketing entities through which goods and services pass on their way from producers to end users?
Distribution channel
15
These distribution channels arrangements help differentiate a firm's product from the competition.
Nontraditional channel
16
Before setting price, the company must decide on its strategy for the product.
Business(true)
Marketing(otherwise)
Business
17
Internal factors affecting pricing include the company's marketing objectives, marketing-mix strategy, costs, and organization.
business(true)
marketing(otherwise)
Business
18
Pricing decisions are affected by external factors such as the nature of the organization and its costs.
business(true)
marketing(otherwise)
Marketing
19
Price the only marketing- mix tools that a company uses to achieve its marketing objectives.
Marketing
20
Price is the only element in the marketing mix that produces revenue; all other elements represent costs.
Business