BUSINESS MARKETING FINALS

20問 • 1年前

問題一覧

It is the use of consumer direct channels to reach and deliver goods and services to consumers without using marketing middlemen.

Direct Marketing

It is the process of persuading a potential customer to buy the product.

Sales promotion

It is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication.

Public relation

Mayana Herbal Soap was flashed during the noontime TV Show. What promotional did the company use?

Advertising

KPA Supermarket conducted Midycar Sale of all the products, What kind of promotional tools are they using?

Sales promotion

Athena talked to Zephaniah, a real estate broker, regarding the condo unit she wanted to acquire. Zephaniah on the other hand explained to Athens about the benefits of acquiring a unit in Jeska Residences. What promotional tools did Zephaniah use?

Personal Selling

It is an oral communication with potential buyers of a product with the intention of making a sale.

Personal selling

As part of the strategies of direct response marketing, usually what is flashed on the television screen when informercials are screened?

Toll free number

What stage in personal selling where marketer collects as much relevant information as possible prior to the sales presentation

Pre approach and call planning

Eggs, for instance, are sorted by grade and size. Breaking many different items into separate stocks that are similar?

Sorting out

For instance, a tank-car load of milk could be broken down into gallon jugs. Which of the following breaking similar products into smaller and smaller lots?

Allocating

It is made up of marketing intermediaries, or organizations that assist in moving goods and services from producers to end users and consumers.

Distribution channel

What system known as an economic activity is linked to a complex system of suppliers and customers, which must be supported by a transport system?

Supply chain

These are the series of marketing entities through which goods and services pass on their way from producers to end users?

Distribution channel

These distribution channels arrangements help differentiate a firm's product from the competition.

Nontraditional channel

Before setting price, the company must decide on its strategy for the product. Business(true) Marketing(otherwise)

Business

Internal factors affecting pricing include the company's marketing objectives, marketing-mix strategy, costs, and organization. business(true) marketing(otherwise)

Business

Pricing decisions are affected by external factors such as the nature of the organization and its costs. business(true) marketing(otherwise)

Marketing

Price the only marketing- mix tools that a company uses to achieve its marketing objectives.

Marketing

Price is the only element in the marketing mix that produces revenue; all other elements represent costs.

Business

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問題一覧

It is the use of consumer direct channels to reach and deliver goods and services to consumers without using marketing middlemen.

Direct Marketing

It is the process of persuading a potential customer to buy the product.

Sales promotion

It is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication.

Public relation

Mayana Herbal Soap was flashed during the noontime TV Show. What promotional did the company use?

Advertising

KPA Supermarket conducted Midycar Sale of all the products, What kind of promotional tools are they using?

Sales promotion

Personal Selling

It is an oral communication with potential buyers of a product with the intention of making a sale.

Personal selling

As part of the strategies of direct response marketing, usually what is flashed on the television screen when informercials are screened?

Toll free number

What stage in personal selling where marketer collects as much relevant information as possible prior to the sales presentation

Pre approach and call planning

Eggs, for instance, are sorted by grade and size. Breaking many different items into separate stocks that are similar?

Sorting out

For instance, a tank-car load of milk could be broken down into gallon jugs. Which of the following breaking similar products into smaller and smaller lots?

Allocating

It is made up of marketing intermediaries, or organizations that assist in moving goods and services from producers to end users and consumers.

Distribution channel

What system known as an economic activity is linked to a complex system of suppliers and customers, which must be supported by a transport system?

Supply chain

These are the series of marketing entities through which goods and services pass on their way from producers to end users?

Distribution channel

These distribution channels arrangements help differentiate a firm's product from the competition.

Nontraditional channel

Before setting price, the company must decide on its strategy for the product. Business(true) Marketing(otherwise)

Business

Internal factors affecting pricing include the company's marketing objectives, marketing-mix strategy, costs, and organization. business(true) marketing(otherwise)

Business

Pricing decisions are affected by external factors such as the nature of the organization and its costs. business(true) marketing(otherwise)

Marketing

Price the only marketing- mix tools that a company uses to achieve its marketing objectives.

Marketing

Price is the only element in the marketing mix that produces revenue; all other elements represent costs.

Business