BUSINESS MARKETING FINALS | 暗記メーカー

暗記メーカー

BUSINESS MARKETING FINALS

20問 • 1年前

Lenie Alejandro

問題一覧

1

It is the use of consumer direct channels to reach and deliver goods and services to consumers without using marketing middlemen.

Direct Marketing

2

It is the process of persuading a potential customer to buy the product.

Sales promotion

3

It is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication.

Public relation

4

Mayana Herbal Soap was flashed during the noontime TV Show. What promotional did the company use?

Advertising

5

KPA Supermarket conducted Midycar Sale of all the products, What kind of promotional tools are they using?

Sales promotion

6

Athena talked to Zephaniah, a real estate broker, regarding the condo unit she wanted to acquire. Zephaniah on the other hand explained to Athens about the benefits of acquiring a unit in Jeska Residences. What promotional tools did Zephaniah use?

Personal Selling

7

It is an oral communication with potential buyers of a product with the intention of making a sale.

Personal selling

8

As part of the strategies of direct response marketing, usually what is flashed on the television screen when informercials are screened?

Toll free number

9

What stage in personal selling where marketer collects as much relevant information as possible prior to the sales presentation

Pre approach and call planning

10

Eggs, for instance, are sorted by grade and size. Breaking many different items into separate stocks that are similar?

Sorting out

11

For instance, a tank-car load of milk could be broken down into gallon jugs. Which of the following breaking similar products into smaller and smaller lots?

Allocating

12

It is made up of marketing intermediaries, or organizations that assist in moving goods and services from producers to end users and consumers.

Distribution channel

13

What system known as an economic activity is linked to a complex system of suppliers and customers, which must be supported by a transport system?

Supply chain

14

These are the series of marketing entities through which goods and services pass on their way from producers to end users?

Distribution channel

15

These distribution channels arrangements help differentiate a firm's product from the competition.

Nontraditional channel

16

Before setting price, the company must decide on its strategy for the product. Business(true) Marketing(otherwise)

Business

17

Internal factors affecting pricing include the company's marketing objectives, marketing-mix strategy, costs, and organization. business(true) marketing(otherwise)

Business

18

Pricing decisions are affected by external factors such as the nature of the organization and its costs. business(true) marketing(otherwise)

Marketing

19

Price the only marketing- mix tools that a company uses to achieve its marketing objectives.

Marketing

20

Price is the only element in the marketing mix that produces revenue; all other elements represent costs.

Business

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問題一覧

1

It is the use of consumer direct channels to reach and deliver goods and services to consumers without using marketing middlemen.

Direct Marketing

2

It is the process of persuading a potential customer to buy the product.

Sales promotion

3

It is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication.

Public relation

4

Mayana Herbal Soap was flashed during the noontime TV Show. What promotional did the company use?

Advertising

5

KPA Supermarket conducted Midycar Sale of all the products, What kind of promotional tools are they using?

Sales promotion

6

Athena talked to Zephaniah, a real estate broker, regarding the condo unit she wanted to acquire. Zephaniah on the other hand explained to Athens about the benefits of acquiring a unit in Jeska Residences. What promotional tools did Zephaniah use?

Personal Selling

7

It is an oral communication with potential buyers of a product with the intention of making a sale.

Personal selling

8

As part of the strategies of direct response marketing, usually what is flashed on the television screen when informercials are screened?

Toll free number

9

What stage in personal selling where marketer collects as much relevant information as possible prior to the sales presentation

Pre approach and call planning

10

Eggs, for instance, are sorted by grade and size. Breaking many different items into separate stocks that are similar?

Sorting out

11

For instance, a tank-car load of milk could be broken down into gallon jugs. Which of the following breaking similar products into smaller and smaller lots?

Allocating

12

It is made up of marketing intermediaries, or organizations that assist in moving goods and services from producers to end users and consumers.

Distribution channel

13

What system known as an economic activity is linked to a complex system of suppliers and customers, which must be supported by a transport system?

Supply chain

14

These are the series of marketing entities through which goods and services pass on their way from producers to end users?

Distribution channel

15

These distribution channels arrangements help differentiate a firm's product from the competition.

Nontraditional channel

16

Before setting price, the company must decide on its strategy for the product. Business(true) Marketing(otherwise)

Business

17

Internal factors affecting pricing include the company's marketing objectives, marketing-mix strategy, costs, and organization. business(true) marketing(otherwise)

Business

18

Pricing decisions are affected by external factors such as the nature of the organization and its costs. business(true) marketing(otherwise)

Marketing

19

Price the only marketing- mix tools that a company uses to achieve its marketing objectives.

Marketing

20

Price is the only element in the marketing mix that produces revenue; all other elements represent costs.

Business