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BUSINESS MARKETING FINALS
  • Lenie Alejandro

  • 問題数 20 • 4/21/2024

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    問題一覧

  • 1

    It is the use of consumer direct channels to reach and deliver goods and services to consumers without using marketing middlemen.

    Direct Marketing

  • 2

    It is the process of persuading a potential customer to buy the product.

    Sales promotion

  • 3

    It is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication.

    Public relation

  • 4

    Mayana Herbal Soap was flashed during the noontime TV Show. What promotional did the company use?

    Advertising

  • 5

    KPA Supermarket conducted Midycar Sale of all the products, What kind of promotional tools are they using?

    Sales promotion

  • 6

    Athena talked to Zephaniah, a real estate broker, regarding the condo unit she wanted to acquire. Zephaniah on the other hand explained to Athens about the benefits of acquiring a unit in Jeska Residences. What promotional tools did Zephaniah use?

    Personal Selling

  • 7

    It is an oral communication with potential buyers of a product with the intention of making a sale.

    Personal selling

  • 8

    As part of the strategies of direct response marketing, usually what is flashed on the television screen when informercials are screened?

    Toll free number

  • 9

    What stage in personal selling where marketer collects as much relevant information as possible prior to the sales presentation

    Pre approach and call planning

  • 10

    Eggs, for instance, are sorted by grade and size. Breaking many different items into separate stocks that are similar?

    Sorting out

  • 11

    For instance, a tank-car load of milk could be broken down into gallon jugs. Which of the following breaking similar products into smaller and smaller lots?

    Allocating

  • 12

    It is made up of marketing intermediaries, or organizations that assist in moving goods and services from producers to end users and consumers.

    Distribution channel

  • 13

    What system known as an economic activity is linked to a complex system of suppliers and customers, which must be supported by a transport system?

    Supply chain

  • 14

    These are the series of marketing entities through which goods and services pass on their way from producers to end users?

    Distribution channel

  • 15

    These distribution channels arrangements help differentiate a firm's product from the competition.

    Nontraditional channel

  • 16

    Before setting price, the company must decide on its strategy for the product. Business(true) Marketing(otherwise)

    Business

  • 17

    Internal factors affecting pricing include the company's marketing objectives, marketing-mix strategy, costs, and organization. business(true) marketing(otherwise)

    Business

  • 18

    Pricing decisions are affected by external factors such as the nature of the organization and its costs. business(true) marketing(otherwise)

    Marketing

  • 19

    Price the only marketing- mix tools that a company uses to achieve its marketing objectives.

    Marketing

  • 20

    Price is the only element in the marketing mix that produces revenue; all other elements represent costs.

    Business