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Lesson 2 Retail Marketing
31問 • 11ヶ月前
  • Vaneza Santiago
  • 通報

    問題一覧

  • 1

    store's main distinction is the ability to provide an extensive range of products within a single store such as hardware, clothing and appliances

    department store

  • 2

    large retail market sells food and other household goods, which usually operated on a self-service basis.

    supermarket

  • 3

    retail store that merges a department store and a grocery supermarket, offering a various products such as appliances, clothing and groceries

    hypermarket

  • 4

    retail store where medicines and miscellaneous articles (as food, cosmetics, and film) sold. — also called the pharmacy.

    drug store

  • 5

    all of which sell products at prices that are, in concepts, lower than the regular retail price.

    discount retailers

  • 6

    a store with extended opening hours and convenient location, stocking limited household goods and groceries range.

    convenience store

  • 7

    selling large quantities of goods at discounts deeper than those provided in conventional supermarkets or wholesalers. They offer low prices and little or no customer service at all.

    warehouse retailers

  • 8

    larger establishment that typically has one or more department stores as significant tenants.

    malls and shopping centers

  • 9

    allows the customers to search select and purchase the products, services, and information remotely over the Internet.

    online retailing

  • 10

    have long been used as a marketing device to drive phone and in-store sales. Dissimilar to a self-serve retail store, a catalog showroom (store) does not display all items.

    catalog retailing

  • 11

    what kind of offerings are they Service Retailers: These retailers provide intangible services rather than physical goods. The services are experienced by the customer at the time of delivery, Merchandise Retailers: These retailers sell tangible products that customers can physically handle and take home.

    Nature of offerings

  • 12

    what categories Service Retailers: The production and delivery of services occur simultaneously. Merchandise Retailers: Merchandise is produced by manufacturers, purchased by retailers, and then sold to consumers at a later time

    production and delivery

  • 13

    Service Retailers: These businesses do not hold inventory in the traditional sense since they provide services rather than products. Their focus is on managing human resources and service delivery processes. Merchandise Retailers: Inventory is a significant aspect of merchandise retailing. They must manage stock levels, order products, and handle logistics associated with tangible goods.

    Inventory Management

  • 14

    what categories Service Retailers: The quality of service can vary based on the provider's skills, leading to potential inconsistencies in service delivery. Merchandise Retailers: Customers may browse products independently before making purchases.

    Customer Interaction

  • 15

    Service Retailers: generated through fees for services rendered, which may be charged per session or based on time spent with clients (e.g., hourly rates). Merchandise Retailers comes from the sale of physical goods. They incur costs related to purchasing inventory, which is reflected in their income statements as cost of goods sold (COGS).

    Revenue Generation

  • 16

    Service Retailers: ; they cannot be stored for future use. If a service slot (like an appointment) goes unfilled, that opportunity is lost forever. Merchandise Retailers: Products can be stored in inventory until sold, allowing for more flexibility in managing sales over time.

    Perishability

  • 17

    Retail businesses owned and operated by individuals or small groups without affiliation to larger chains or franchises

    Independent Retailers

  • 18

    Retail businesses that operate multiple outlets under a common brand and ownership.

    Chain Retailers

  • 19

    Retail businesses that operate under a licensing agreement with a franchisor, allowing them to use the brand's name and business model.

    Franchises

  • 20

    A retail model where independent retailers come together to form a cooperative to leverage collective resources for purchasing and marketing.

    Cooperative Retailing

  • 21

    A coordinated system where producers, wholesalers, and retailers work together to optimize distribution efficiency.

    Vertical Marketing Systems

  • 22

    engage directly with consumers, allowing them to understand customer needs and preferences and helps build relationships and facilitates personalized service.

    Direct contact with customers

  • 23

    typically sell products in smaller quantities compared to wholesalers and manufacturers. This characteristic allows consumers to purchase items according to their specific needs without having to buy in bulk.

    Small quantity sales

  • 24

    maintain a diverse assortment of products from various brands. This variety enables customers to have multiple options and enhances their shopping experience

    variety of merchandise

  • 25

    act as intermediaries between manufacturers or wholesalers and consumers. They purchase goods in bulk from suppliers and sell them in smaller quantities to end-users, making products more accessible.

    Mediator Role

  • 26

    responsible for storing inventory until it is sold. They manage stock levels to ensure that popular items are readily available for customers, which helps prevent stockouts.

    warehousing and inventory management

  • 27

    A primary aim of retailers is to maximize customer satisfaction by delivering quality products and exceptional service. This focus on service can include personalized assistance, product recommendations, and after-sales support.

    Customer Service Focus

  • 28

    Retailers engage in marketing activities to promote their products and attract customers. This includes in-store displays, advertising campaigns, loyalty programs, and seasonal promotions

    Marketing promotion

  • 29

    As the point of contact with consumers, retailers gather valuable information about customer preferences and market trends. This information can be relayed back to manufacturers to inform product development and inventory decisions.

    Feedback Mechanism

  • 30

    Retailers often have the skills to adjust pricing, product offerings, and sales strategies based on market conditions and consumer demand. This adaptability is crucial for staying competitive.

    flexible

  • 31

    Many retailers offer credit options or financing plans to customers, making it easier for them to purchase higher-priced items without immediate payment.

    Credit Facilities

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    問題一覧

  • 1

    store's main distinction is the ability to provide an extensive range of products within a single store such as hardware, clothing and appliances

    department store

  • 2

    large retail market sells food and other household goods, which usually operated on a self-service basis.

    supermarket

  • 3

    retail store that merges a department store and a grocery supermarket, offering a various products such as appliances, clothing and groceries

    hypermarket

  • 4

    retail store where medicines and miscellaneous articles (as food, cosmetics, and film) sold. — also called the pharmacy.

    drug store

  • 5

    all of which sell products at prices that are, in concepts, lower than the regular retail price.

    discount retailers

  • 6

    a store with extended opening hours and convenient location, stocking limited household goods and groceries range.

    convenience store

  • 7

    selling large quantities of goods at discounts deeper than those provided in conventional supermarkets or wholesalers. They offer low prices and little or no customer service at all.

    warehouse retailers

  • 8

    larger establishment that typically has one or more department stores as significant tenants.

    malls and shopping centers

  • 9

    allows the customers to search select and purchase the products, services, and information remotely over the Internet.

    online retailing

  • 10

    have long been used as a marketing device to drive phone and in-store sales. Dissimilar to a self-serve retail store, a catalog showroom (store) does not display all items.

    catalog retailing

  • 11

    what kind of offerings are they Service Retailers: These retailers provide intangible services rather than physical goods. The services are experienced by the customer at the time of delivery, Merchandise Retailers: These retailers sell tangible products that customers can physically handle and take home.

    Nature of offerings

  • 12

    what categories Service Retailers: The production and delivery of services occur simultaneously. Merchandise Retailers: Merchandise is produced by manufacturers, purchased by retailers, and then sold to consumers at a later time

    production and delivery

  • 13

    Service Retailers: These businesses do not hold inventory in the traditional sense since they provide services rather than products. Their focus is on managing human resources and service delivery processes. Merchandise Retailers: Inventory is a significant aspect of merchandise retailing. They must manage stock levels, order products, and handle logistics associated with tangible goods.

    Inventory Management

  • 14

    what categories Service Retailers: The quality of service can vary based on the provider's skills, leading to potential inconsistencies in service delivery. Merchandise Retailers: Customers may browse products independently before making purchases.

    Customer Interaction

  • 15

    Service Retailers: generated through fees for services rendered, which may be charged per session or based on time spent with clients (e.g., hourly rates). Merchandise Retailers comes from the sale of physical goods. They incur costs related to purchasing inventory, which is reflected in their income statements as cost of goods sold (COGS).

    Revenue Generation

  • 16

    Service Retailers: ; they cannot be stored for future use. If a service slot (like an appointment) goes unfilled, that opportunity is lost forever. Merchandise Retailers: Products can be stored in inventory until sold, allowing for more flexibility in managing sales over time.

    Perishability

  • 17

    Retail businesses owned and operated by individuals or small groups without affiliation to larger chains or franchises

    Independent Retailers

  • 18

    Retail businesses that operate multiple outlets under a common brand and ownership.

    Chain Retailers

  • 19

    Retail businesses that operate under a licensing agreement with a franchisor, allowing them to use the brand's name and business model.

    Franchises

  • 20

    A retail model where independent retailers come together to form a cooperative to leverage collective resources for purchasing and marketing.

    Cooperative Retailing

  • 21

    A coordinated system where producers, wholesalers, and retailers work together to optimize distribution efficiency.

    Vertical Marketing Systems

  • 22

    engage directly with consumers, allowing them to understand customer needs and preferences and helps build relationships and facilitates personalized service.

    Direct contact with customers

  • 23

    typically sell products in smaller quantities compared to wholesalers and manufacturers. This characteristic allows consumers to purchase items according to their specific needs without having to buy in bulk.

    Small quantity sales

  • 24

    maintain a diverse assortment of products from various brands. This variety enables customers to have multiple options and enhances their shopping experience

    variety of merchandise

  • 25

    act as intermediaries between manufacturers or wholesalers and consumers. They purchase goods in bulk from suppliers and sell them in smaller quantities to end-users, making products more accessible.

    Mediator Role

  • 26

    responsible for storing inventory until it is sold. They manage stock levels to ensure that popular items are readily available for customers, which helps prevent stockouts.

    warehousing and inventory management

  • 27

    A primary aim of retailers is to maximize customer satisfaction by delivering quality products and exceptional service. This focus on service can include personalized assistance, product recommendations, and after-sales support.

    Customer Service Focus

  • 28

    Retailers engage in marketing activities to promote their products and attract customers. This includes in-store displays, advertising campaigns, loyalty programs, and seasonal promotions

    Marketing promotion

  • 29

    As the point of contact with consumers, retailers gather valuable information about customer preferences and market trends. This information can be relayed back to manufacturers to inform product development and inventory decisions.

    Feedback Mechanism

  • 30

    Retailers often have the skills to adjust pricing, product offerings, and sales strategies based on market conditions and consumer demand. This adaptability is crucial for staying competitive.

    flexible

  • 31

    Many retailers offer credit options or financing plans to customers, making it easier for them to purchase higher-priced items without immediate payment.

    Credit Facilities