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Part 2

Part 2
100問 • 1年前
  • ユーザ名非公開
  • 通報

    問題一覧

  • 1

    Franchising is used by companies to move into foreign markets.

    True

  • 2

    The owner of a sole proprietorship must share any after-tax profits with the company's shareholders.

    False

  • 3

    A group of five people wants to start a limited liability company (LLC) in their city. The group files a document with the state government to establish the existence of the LLC. In this scenario, which of the following documents is filed by the group?

    Articles of organization

  • 4

    The basic rules governing how a corporation is organized and how it conducts its business are known as _____.

    corporate bylaws

  • 5

    Albert is the owner of a car service center. As a sole proprietor, any profit that he earns is:

    treated as Albert's personal income.

  • 6

    Which of the following is a difference between limited partnerships and limited liability partnerships?

    In limited liability partnerships, all the partners actively participate in the management of the company, whereas in limited partnerships, only the general partners actively manage the company.

  • 7

    In the context of an acquisition, the firm that is purchased by another firm is called the _____.

    target firm

  • 8

    Harry is one of the top managers in RPLD Corporation. He, along with seven other members, takes the major decisions of the company and oversees its operation. Although Harry is not the owner of the corporation, he holds stocks in the company and has the power to appoint a chief executive officer (CEO) for the company. In this scenario, Harry is part of the _____ of RPLD Corporation.

    board of directors

  • 9

    In the context of limited partnerships, which of the following statements is true of limited partners?

    Their personal wealth is not at risk as long as they do not actively participate in managing the company.

  • 10

    Which of the following statements is true of the board of directors of a corporation?

    It establishes the corporation's mission.

  • 11

    One of the reasons why C corporations have an edge over sole proprietorships is:

    the permanence of the business.

  • 12

    Which of the following statements is true of forming C corporations?

    They require the adoption of corporate bylaws.

  • 13

     Conall is appointed by a nine-member board of directors of a real estate company to manage the company on a daily basis. The board ensures that Conall acts in a manner that is consistent with the interests of the stockholders. Given this information, Conall is most likely a _____.

    chief executive officer

  • 14

    In a sole proprietorship, any debts the company incurs are:

    considered to be the owner's personal liabilities.

  • 15

    Which of the following is a similarity between a general partner and a limited partner in a limited partnership?

    Both contribute financially to the company.

  • 16

    A(n) _____ cannot contribute funds to a political campaign.

    not-for-profit corporation

  • 17

    Which of the following is a key item that is most likely covered in a franchise agreement?

    Conflict resolution

  • 18

    Which of the following is an example of an institutional investor?

    A mutual fund

  • 19

    Which of the following statements is true of sole proprietors?

    They often must perform tasks in areas where they lack expertise.

  • 20

    Which of the following is an advantage of a C corporation?

    Shareholders have limited liability in the firm.

  • 21

    A typical partnership agreement includes details about:

    how partners will settle disagreements.

  • 22

    A corporation is a separate entity from its owners where the:

    owners are not personally responsible for the obligations of the company.

  • 23

    Which of the following is a difference between a C corporation and an S corporation?

    A C corporation is double taxed, whereas an S corporation is taxed as a partnership.

  • 24

    Which of the following is a disadvantage associated with sole proprietorships?

    Raising money to finance growth can be tough for business owners.

  • 25

    Which of the following is a challenge faced by a franchisor?

    Keeping all the franchisees satisfied

  • 26

    When a business that is incorporated in one state does business in other states, it is called a(n) _____ in the state where it is incorporated.

    domestic corporation

  • 27

    Which of the following statements is true of the formation of general partnerships?

    Expert legal assistance can be acquired when drawing up a partnership agreement.

  • 28

    Studies cited in The Wall Street Journal's Career Journal suggest that during face-to-face communication, 38% of meaning comes from tone of voice.

    True

  • 29

    In the context of business presentations, to listen better one should begin speaking the moment the presenter stops talking.

    False

  • 30

    Within American culture, sustained eye contact indicates integrity, trust, and respectful attention, whether you're communicating with a subordinate, a superior, or a peer.

    True

  • 31

    In American culture, older people tend to experience negative age bias more often than younger people.

    True

  • 32

    In face-to-face communication, the verbal content of a message conveys much more meaning to the listener than the tone of voice and body language.

    False

  • 33

    Studies suggest that three days after a presentation, people retain more from an oral presentation than from a visual presentation.

    False

  • 34

    If you receive unwanted questions in the middle of your presentation, you should remind the questioner that there will be time for questions at the end.

    True

  • 35

    In the context of communication, taking notes helps one concentrate and listen better.

    True

  • 36

    In the context of nonverbal communication, leaning forward during a conversation is considered a sign of interest.

    True

  • 37

    If an email is intended for a recipient who is likely to feel negative about it, you should end the email on a positive note.

    True

  • 38

    A business email should have a compelling subject line.

    True

  • 39

    A benefit of using active voice in business communication is accountability.

    True

  • 40

    Effective communication happens when one transmits relevant meaning to one's audience.

    True

  • 41

    Ideally, the opening of your business presentation will summarize your key points.

    False

  • 42

    Studies cited in The Wall Street Journal's Career Journal suggest that during face-to-face communication, the body language of the speaker conveys maximum meaning to the listener.

    True

  • 43

    Nelson, the CEO of a company, holds a meeting with the board of directors that includes both male and female members. While addressing them, Nelson is careful to use phrases such as "Welcome board members" and "Dear stockholders" instead of solely using "he" or "she." In this scenario, which of the following biases is Nelson avoiding?

    Gender bias

  • 44

     In the context of active listening, one of the dos for better listening is the use of _____.

    nonverbal communication

  • 45

    In the context of the various roles employees take up in an organization, who among the following are least likely to spend most of their time listening?

    Hourly employees

  • 46

    In the context of the various roles employees take up in an organization, who among the following is most likely to spend a lot of their time listening?

    Executives

  • 47

    If you encounter a hostile questioner while giving a presentation, you should avoid:

    reestablishing eye contact once you have answered the question.

  • 48

    To strike the right tone while writing a business message, it is suggested that an individual:

    uses the active voice to facilitate concise communication.

  • 49

    In the context of creating and delivering successful verbal presentations, which of the following is a suggestion for effective hooks at the opening of a presentation?

    A relevant simile

  • 50

    Which of the following statements is true about listening?

    For most people, listening is much slower than thinking.

  • 51

    In the context of creating and delivering successful verbal presentations, which of the following is a tip for dynamic delivery?

    Slow down and listen to yourself.

  • 52

    In the context of nonverbal communication, fidgeting during a conversation is likely to be considered a sign of:

    nervousness

  • 53

    When drafting an email intended for a recipient who is likely to feel positive about it, you should:

    begin the email with your bottom line.

  • 54

    Brian, an industrial psychologist, begins a session on business environment by asking the attendees to imagine themselves working in a cramped office with a controlling boss. He then continues his presentation using the responses from the attendees. In the given scenario, Brian uses _____ to open his presentation.

    audience involvement

  • 55

    When giving a business presentation, which of the following practices is likely to alienate the audience?

    Launching into another point after finishing the presentation

  • 56

    In the context of business communication, which of the following is a tip for an excellent email?

    Do not assume privacy.

  • 57

    Which of the following practices should ideally be followed when giving a business presentation?

    Telling the audience the key points before launching into the body of the presentation

  • 58

    Which of the following statements is true of organizational barriers to communication?

    They are hard to change.

  • 59

    Robert starts his presentation on business ethics by comparing the ethical policies of a business to an airplane ride without any turbulence. Just like the absence of turbulence makes the journey more enjoyable, ethical policies help ensure smooth functioning of the business. In the given scenario, Robert most likely uses a(n) _____to open his presentation.

    simile

  • 60

    Which of the following factors is likely to create a language barrier to communication?

    the use of slang

  • 61

    Kimberly starts a presentation on child safety by sharing that "more than 200 million children today are child laborers, and 73 million of these children are below 10 years. Can we do anything about these numbers?" This makes the audience attentive and responsive throughout the presentation. In the given scenario, which of the following types of hooks does Kimberly use to open her presentation?

    A startling statistic

  • 62

    In a business presentation, which of the following actions is likely to increase your credibility and persuasiveness?

    Using expert quotations during the presentation

  • 63

    Identify a true statement about nonverbal communication.

    Paying attention to a monotone takes more concentration than most people are willing to muster.

  • 64

    Which of the following practices is recommended for an effective business presentation?

    Citing trusted sources, specific data, and expert quotations

  • 65

    In the context of creating and delivering successful verbal presentations, which of the following statements is true of dynamic delivery?

    It begins and ends with preparation.

  • 66

    Lawrence starts his presentation on a new project by comparing the project to a baby. He states that just as parents are careful while taking care of a new baby, managers should be careful during the initial stages of a project. In the given scenario, which of the following types of hooks does Lawrence use to open his presentation?

    A simile

  • 67

    Tanya is planning a presentation on the best practices in communication. After much thought, she decides to restrict herself to just three key points. Tanya most likely decides to stick to just three key points in her presentation because:

    audiences can only absorb about two to four main points.

  • 68

    Which of the following statements follows the recommended guidelines for picking the right words for business communication?

    Our team did not hit our sales goal.

  • 69

    In the context of American culture, which of the following is one of the don'ts for better listening?

    Don't get overly comfortable.

  • 70

    The employees of Marconium Inc. often feel that they cannot comment on the management policies of the company even though there is no rule that prevents them from being critical of the management. In the given scenario, the employees of Marconium Inc. are facing a(n) _____.

    organizational barrier

  • 71

    Which of the following is an advantage of Google Presentations software?

    It is absolutely free.

  • 72

    Bill, a marketing analyst in Godren Inc., is required to address all employees of the company on their sales targets for the next fiscal quarter. To help employees get a clear understanding of their targets and to reduce pressure on them, Bill uses several jokes and innuendos that are not received well by his supervisors. In the given scenario, which of the following communication guidelines does Bill not take into consideration?

    Avoid slang

  • 73

    In the context of business communication, when writing high-impact messages, it is:

    OK to begin sentences with "And" or "But."

  • 74

    Which of the following scenarios exemplifies a nonverbal communication that is most likely to have a negative impact on the outcome of a conversation?

    Rudolph fidgets frequently when he delivers a PowerPoint presentation to his sales team.

  • 75

    Unsought products are expensive products that consumers purchase less frequently.

    False

  • 76

    Business products are purchased to use either directly or indirectly in a production process.

    True

  • 77

    In the context of business products, the marketing tactics of maintenance products emphasize efficiency.

    True

  • 78

    Store brands are brands that a retailer both produces and distributes.

    True

  • 79

    The prices of unsought products vary wildly.

    True

  • 80

    In the context of branding, line extensions are similar products offered under the same brand name.

    True

  • 81

    Cherry Doux Bakery reaches an agreement with Candy Call to use Candy Call's original dark chocolate in its popular chocolate cookies and sell them in its stores. The two companies are using a strategy known as cobranding.

    True

  • 82

    Product diffusion happens at different speeds, depending on the individual consumer and on the product itself.

    True

  • 83

    Store brands are also called manufacturers' brands.

    False

  • 84

    The product life cycle can be dramatically different across individual products and product categories, and predicting the exact shape and length of the life cycle is impossible.

    True

  • 85

    The goal of continuous innovation is to distinguish a product from the competition.

    True

  • 86

    Both producers and retailers tend to promote shopping products.

    True

  • 87

    Chromiate, a digital camera brand, decides to introduce a new MP3 player, GiZmo, under its brand name. Chromiate's decision is an example of brand extension.

    True

  • 88

    Cannibalization occurs when a producer offers a new product that takes sales away from its existing products.

    True

  • 89

    Shopping products are the inexpensive goods and services that consumers buy frequently with limited consideration and analysis.

    False

  • 90

    Competitive advertising is a key marketing strategy of the maturity phase of a product life cycle.

    True

  • 91

    In the context of business product categories, the marketing of accessory equipment focuses on personal selling and includes more customization than installations.

    False

  • 92

    National brands are also called private-label brands.

    False

  • 93

    Manufacturers rarely emphasize packaging because this aspect of the product has little relevance to a customer's decision-making process.

    True

  • 94

    Pure services are products that do not include any goods.

    True

  • 95

    In the context of product adoption and diffusion, which of the following questions relates to the product characteristic of complexity?

    Can potential consumers easily understand what your product is and how it works?

  • 96

    The biggest advantage of publicity is that:

    it is usually credible.

  • 97

    Saffexo, a company that manufactures sports goods, hikes the prices of its entire range of athletic shoes. However, the company does not experience a fall in the sales of its shoes following the hike as the consumers continue to buy them. The information given in the scenario indicates that Saffexo has a good _____.

    brand equity

  • 98

    In the context of emerging promotional tools, which of the following is a popular term for buzz marketing?

    Viral marketing

  • 99

    EatOut is a food joint that serves pizza, while GlowBelle is a luxury beauty salon that sells cosmetics. What do EatOut and Glow Belle have in common?

    Their products are a mix of goods and services.

  • 100

    _____ is designed to stimulate wholesalers and retailers to push specific products more aggressively over the short term.

    Trade promotion

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    問題一覧

  • 1

    Franchising is used by companies to move into foreign markets.

    True

  • 2

    The owner of a sole proprietorship must share any after-tax profits with the company's shareholders.

    False

  • 3

    A group of five people wants to start a limited liability company (LLC) in their city. The group files a document with the state government to establish the existence of the LLC. In this scenario, which of the following documents is filed by the group?

    Articles of organization

  • 4

    The basic rules governing how a corporation is organized and how it conducts its business are known as _____.

    corporate bylaws

  • 5

    Albert is the owner of a car service center. As a sole proprietor, any profit that he earns is:

    treated as Albert's personal income.

  • 6

    Which of the following is a difference between limited partnerships and limited liability partnerships?

    In limited liability partnerships, all the partners actively participate in the management of the company, whereas in limited partnerships, only the general partners actively manage the company.

  • 7

    In the context of an acquisition, the firm that is purchased by another firm is called the _____.

    target firm

  • 8

    Harry is one of the top managers in RPLD Corporation. He, along with seven other members, takes the major decisions of the company and oversees its operation. Although Harry is not the owner of the corporation, he holds stocks in the company and has the power to appoint a chief executive officer (CEO) for the company. In this scenario, Harry is part of the _____ of RPLD Corporation.

    board of directors

  • 9

    In the context of limited partnerships, which of the following statements is true of limited partners?

    Their personal wealth is not at risk as long as they do not actively participate in managing the company.

  • 10

    Which of the following statements is true of the board of directors of a corporation?

    It establishes the corporation's mission.

  • 11

    One of the reasons why C corporations have an edge over sole proprietorships is:

    the permanence of the business.

  • 12

    Which of the following statements is true of forming C corporations?

    They require the adoption of corporate bylaws.

  • 13

     Conall is appointed by a nine-member board of directors of a real estate company to manage the company on a daily basis. The board ensures that Conall acts in a manner that is consistent with the interests of the stockholders. Given this information, Conall is most likely a _____.

    chief executive officer

  • 14

    In a sole proprietorship, any debts the company incurs are:

    considered to be the owner's personal liabilities.

  • 15

    Which of the following is a similarity between a general partner and a limited partner in a limited partnership?

    Both contribute financially to the company.

  • 16

    A(n) _____ cannot contribute funds to a political campaign.

    not-for-profit corporation

  • 17

    Which of the following is a key item that is most likely covered in a franchise agreement?

    Conflict resolution

  • 18

    Which of the following is an example of an institutional investor?

    A mutual fund

  • 19

    Which of the following statements is true of sole proprietors?

    They often must perform tasks in areas where they lack expertise.

  • 20

    Which of the following is an advantage of a C corporation?

    Shareholders have limited liability in the firm.

  • 21

    A typical partnership agreement includes details about:

    how partners will settle disagreements.

  • 22

    A corporation is a separate entity from its owners where the:

    owners are not personally responsible for the obligations of the company.

  • 23

    Which of the following is a difference between a C corporation and an S corporation?

    A C corporation is double taxed, whereas an S corporation is taxed as a partnership.

  • 24

    Which of the following is a disadvantage associated with sole proprietorships?

    Raising money to finance growth can be tough for business owners.

  • 25

    Which of the following is a challenge faced by a franchisor?

    Keeping all the franchisees satisfied

  • 26

    When a business that is incorporated in one state does business in other states, it is called a(n) _____ in the state where it is incorporated.

    domestic corporation

  • 27

    Which of the following statements is true of the formation of general partnerships?

    Expert legal assistance can be acquired when drawing up a partnership agreement.

  • 28

    Studies cited in The Wall Street Journal's Career Journal suggest that during face-to-face communication, 38% of meaning comes from tone of voice.

    True

  • 29

    In the context of business presentations, to listen better one should begin speaking the moment the presenter stops talking.

    False

  • 30

    Within American culture, sustained eye contact indicates integrity, trust, and respectful attention, whether you're communicating with a subordinate, a superior, or a peer.

    True

  • 31

    In American culture, older people tend to experience negative age bias more often than younger people.

    True

  • 32

    In face-to-face communication, the verbal content of a message conveys much more meaning to the listener than the tone of voice and body language.

    False

  • 33

    Studies suggest that three days after a presentation, people retain more from an oral presentation than from a visual presentation.

    False

  • 34

    If you receive unwanted questions in the middle of your presentation, you should remind the questioner that there will be time for questions at the end.

    True

  • 35

    In the context of communication, taking notes helps one concentrate and listen better.

    True

  • 36

    In the context of nonverbal communication, leaning forward during a conversation is considered a sign of interest.

    True

  • 37

    If an email is intended for a recipient who is likely to feel negative about it, you should end the email on a positive note.

    True

  • 38

    A business email should have a compelling subject line.

    True

  • 39

    A benefit of using active voice in business communication is accountability.

    True

  • 40

    Effective communication happens when one transmits relevant meaning to one's audience.

    True

  • 41

    Ideally, the opening of your business presentation will summarize your key points.

    False

  • 42

    Studies cited in The Wall Street Journal's Career Journal suggest that during face-to-face communication, the body language of the speaker conveys maximum meaning to the listener.

    True

  • 43

    Nelson, the CEO of a company, holds a meeting with the board of directors that includes both male and female members. While addressing them, Nelson is careful to use phrases such as "Welcome board members" and "Dear stockholders" instead of solely using "he" or "she." In this scenario, which of the following biases is Nelson avoiding?

    Gender bias

  • 44

     In the context of active listening, one of the dos for better listening is the use of _____.

    nonverbal communication

  • 45

    In the context of the various roles employees take up in an organization, who among the following are least likely to spend most of their time listening?

    Hourly employees

  • 46

    In the context of the various roles employees take up in an organization, who among the following is most likely to spend a lot of their time listening?

    Executives

  • 47

    If you encounter a hostile questioner while giving a presentation, you should avoid:

    reestablishing eye contact once you have answered the question.

  • 48

    To strike the right tone while writing a business message, it is suggested that an individual:

    uses the active voice to facilitate concise communication.

  • 49

    In the context of creating and delivering successful verbal presentations, which of the following is a suggestion for effective hooks at the opening of a presentation?

    A relevant simile

  • 50

    Which of the following statements is true about listening?

    For most people, listening is much slower than thinking.

  • 51

    In the context of creating and delivering successful verbal presentations, which of the following is a tip for dynamic delivery?

    Slow down and listen to yourself.

  • 52

    In the context of nonverbal communication, fidgeting during a conversation is likely to be considered a sign of:

    nervousness

  • 53

    When drafting an email intended for a recipient who is likely to feel positive about it, you should:

    begin the email with your bottom line.

  • 54

    Brian, an industrial psychologist, begins a session on business environment by asking the attendees to imagine themselves working in a cramped office with a controlling boss. He then continues his presentation using the responses from the attendees. In the given scenario, Brian uses _____ to open his presentation.

    audience involvement

  • 55

    When giving a business presentation, which of the following practices is likely to alienate the audience?

    Launching into another point after finishing the presentation

  • 56

    In the context of business communication, which of the following is a tip for an excellent email?

    Do not assume privacy.

  • 57

    Which of the following practices should ideally be followed when giving a business presentation?

    Telling the audience the key points before launching into the body of the presentation

  • 58

    Which of the following statements is true of organizational barriers to communication?

    They are hard to change.

  • 59

    Robert starts his presentation on business ethics by comparing the ethical policies of a business to an airplane ride without any turbulence. Just like the absence of turbulence makes the journey more enjoyable, ethical policies help ensure smooth functioning of the business. In the given scenario, Robert most likely uses a(n) _____to open his presentation.

    simile

  • 60

    Which of the following factors is likely to create a language barrier to communication?

    the use of slang

  • 61

    Kimberly starts a presentation on child safety by sharing that "more than 200 million children today are child laborers, and 73 million of these children are below 10 years. Can we do anything about these numbers?" This makes the audience attentive and responsive throughout the presentation. In the given scenario, which of the following types of hooks does Kimberly use to open her presentation?

    A startling statistic

  • 62

    In a business presentation, which of the following actions is likely to increase your credibility and persuasiveness?

    Using expert quotations during the presentation

  • 63

    Identify a true statement about nonverbal communication.

    Paying attention to a monotone takes more concentration than most people are willing to muster.

  • 64

    Which of the following practices is recommended for an effective business presentation?

    Citing trusted sources, specific data, and expert quotations

  • 65

    In the context of creating and delivering successful verbal presentations, which of the following statements is true of dynamic delivery?

    It begins and ends with preparation.

  • 66

    Lawrence starts his presentation on a new project by comparing the project to a baby. He states that just as parents are careful while taking care of a new baby, managers should be careful during the initial stages of a project. In the given scenario, which of the following types of hooks does Lawrence use to open his presentation?

    A simile

  • 67

    Tanya is planning a presentation on the best practices in communication. After much thought, she decides to restrict herself to just three key points. Tanya most likely decides to stick to just three key points in her presentation because:

    audiences can only absorb about two to four main points.

  • 68

    Which of the following statements follows the recommended guidelines for picking the right words for business communication?

    Our team did not hit our sales goal.

  • 69

    In the context of American culture, which of the following is one of the don'ts for better listening?

    Don't get overly comfortable.

  • 70

    The employees of Marconium Inc. often feel that they cannot comment on the management policies of the company even though there is no rule that prevents them from being critical of the management. In the given scenario, the employees of Marconium Inc. are facing a(n) _____.

    organizational barrier

  • 71

    Which of the following is an advantage of Google Presentations software?

    It is absolutely free.

  • 72

    Bill, a marketing analyst in Godren Inc., is required to address all employees of the company on their sales targets for the next fiscal quarter. To help employees get a clear understanding of their targets and to reduce pressure on them, Bill uses several jokes and innuendos that are not received well by his supervisors. In the given scenario, which of the following communication guidelines does Bill not take into consideration?

    Avoid slang

  • 73

    In the context of business communication, when writing high-impact messages, it is:

    OK to begin sentences with "And" or "But."

  • 74

    Which of the following scenarios exemplifies a nonverbal communication that is most likely to have a negative impact on the outcome of a conversation?

    Rudolph fidgets frequently when he delivers a PowerPoint presentation to his sales team.

  • 75

    Unsought products are expensive products that consumers purchase less frequently.

    False

  • 76

    Business products are purchased to use either directly or indirectly in a production process.

    True

  • 77

    In the context of business products, the marketing tactics of maintenance products emphasize efficiency.

    True

  • 78

    Store brands are brands that a retailer both produces and distributes.

    True

  • 79

    The prices of unsought products vary wildly.

    True

  • 80

    In the context of branding, line extensions are similar products offered under the same brand name.

    True

  • 81

    Cherry Doux Bakery reaches an agreement with Candy Call to use Candy Call's original dark chocolate in its popular chocolate cookies and sell them in its stores. The two companies are using a strategy known as cobranding.

    True

  • 82

    Product diffusion happens at different speeds, depending on the individual consumer and on the product itself.

    True

  • 83

    Store brands are also called manufacturers' brands.

    False

  • 84

    The product life cycle can be dramatically different across individual products and product categories, and predicting the exact shape and length of the life cycle is impossible.

    True

  • 85

    The goal of continuous innovation is to distinguish a product from the competition.

    True

  • 86

    Both producers and retailers tend to promote shopping products.

    True

  • 87

    Chromiate, a digital camera brand, decides to introduce a new MP3 player, GiZmo, under its brand name. Chromiate's decision is an example of brand extension.

    True

  • 88

    Cannibalization occurs when a producer offers a new product that takes sales away from its existing products.

    True

  • 89

    Shopping products are the inexpensive goods and services that consumers buy frequently with limited consideration and analysis.

    False

  • 90

    Competitive advertising is a key marketing strategy of the maturity phase of a product life cycle.

    True

  • 91

    In the context of business product categories, the marketing of accessory equipment focuses on personal selling and includes more customization than installations.

    False

  • 92

    National brands are also called private-label brands.

    False

  • 93

    Manufacturers rarely emphasize packaging because this aspect of the product has little relevance to a customer's decision-making process.

    True

  • 94

    Pure services are products that do not include any goods.

    True

  • 95

    In the context of product adoption and diffusion, which of the following questions relates to the product characteristic of complexity?

    Can potential consumers easily understand what your product is and how it works?

  • 96

    The biggest advantage of publicity is that:

    it is usually credible.

  • 97

    Saffexo, a company that manufactures sports goods, hikes the prices of its entire range of athletic shoes. However, the company does not experience a fall in the sales of its shoes following the hike as the consumers continue to buy them. The information given in the scenario indicates that Saffexo has a good _____.

    brand equity

  • 98

    In the context of emerging promotional tools, which of the following is a popular term for buzz marketing?

    Viral marketing

  • 99

    EatOut is a food joint that serves pizza, while GlowBelle is a luxury beauty salon that sells cosmetics. What do EatOut and Glow Belle have in common?

    Their products are a mix of goods and services.

  • 100

    _____ is designed to stimulate wholesalers and retailers to push specific products more aggressively over the short term.

    Trade promotion