BUS #2 Chapter 13

50問 • 1年前

問題一覧

In the context of the various modes of transportation, sending products by ship is the most expensive option available to producers.

False

Everyday-low pricing (EDLP) means pricing a handful of items temporarily below cost to drive traffic.

False

In the context of the key distribution strategies, the wheel of retailing accounts for stores that retain their niche as deep discounters.

False

When merchant wholesalers take legal title to the goods they distribute, they reduce the risk of producers' products being damaged or stolen.

True

Railroads are the slowest mode of transportation.

True

Place utility satisfies customer needs by providing the right products in the right location.

True

No firm can determine upfront how much money it needs to make for each item it sells.

False

In the context of nonstore retailers, vending machines are a key element of multilevel marketing.

False

Single Tone, a local music and video store, consistently offers music CDs and movie DVDs at lower prices than its competitors. The pricing strategy that Single Tone uses is high/low pricing.

False

Agents and brokers facilitate transactions in exchange for commissions.

True

One core role of distributors is to reduce the number of transactions for goods to flow from producers to consumers.

True

In the context of modes of transportation, ships have limited availability.

True

In the context of the supply chain for a product, vendor-managed inventory is a strategy that allows suppliers to determine buyer needs and automatically ship product.

True

Sales above the breakeven point will generate a profit.

True

Supply chain management is a subset of logistics that focuses more on tactics than on strategy.

False

Plateus Inc., a warehouse club, is considered a channel intermediary because it purchases chocolates from Chocodelight chocolatiers and sells it to customers.

True

A supermarket sells a complete selection of food and general merchandise at a steep discount in a single enormous location.

False

Drop shippers are common in industries with bulky products, such as coal or timber.

True

In the context of retail store categories, an outlet store is a producer-owned store that sells directly to the public at a huge discount.

True

In the context of pricing strategies, companies usually express volume goals in terms of profitability.

False

21. Information utility boosts customer satisfaction by providing helpful data.

True

Selective distribution tends to work best for medium- and higher-priced products or stores that consumers don't expect to find on every street corner.

True

In the context of modes of transportation, trucks have the lowest on-time dependability.

False

Marketers can evaluate odd pricing strategy by examining its response in the target market.

True

In the context of the distribution strategy of a product, no one stands between the producer and the customer in a direct distribution channel.

True

Crystal Corp. is an independent distributor that distributes cosmetics, apparels, shoes, and bags to other business customers on a large scale. It does not take legal title to the goods it distributes. In this scenario, it can be said that Crystal Corp. is a(n) _____.

broker

Which of the following statements is true of independent wholesalers?

Merchant wholesalers comprise about 80 percent of all wholesalers.

Which of the following statements is true of distributors in a channel of distribution?

They add value in a number of different ways to products.

Neptune Corp. buys a wide range of products from automobile parts manufacturers, motorcycle riding gear manufacturers, and commercial paint manufacturers. It then sells these products to a wide range of different customers. It is evident that Neptune Corp. is a(n) _____.

independent wholesaling business

Determine the fixed cost of a pencil manufacturing company per year if its breakeven point is 300,000 packets of pencils, selling price of each packet of pencil is $3, and the cost of equipment and labor to manufacture one packet of pencil is $1.

$600,000

Dash-N-Dee is an independent distributer that distributes cosmetics to various retailers. The company takes legal possession of the goods it distributes. The company warehouses the products but does not ship them to the retailers. It is evident that Dash-N-Dee is a(n) _____.

limited-service merchant wholesaler

Gas stations and fast food that often cluster conveniently at the bottom of freeway ramps are examples of:

place utility.

TrinkCan is a soda manufacturing company. People can buy the company's soda from grocery stores, restaurants, vending machines, and online. In this scenario, it is evident that TrinkCan has adopted _____.

multichannel retailing

In the context of modes of transportation, _____ have the most limited availability.

pipelines

In the context of limited-service merchant wholesalers, which of the following statements is true of cash and carry wholesalers?

They require customers to make the trip to the wholesaler themselves and cart their own products back to their stores.

Which of the following statements is true of the members of a distribution channel?

Some distributors act as both wholesalers and retailers.

Eula, a company that manufactures soda, offers its latest products at very low prices. Eula's strategy is based on the assumption that more customers will be willing to buy its products if they are offered at lower prices. Eula has adopted this strategy to attract a larger customer base and increase its sales volume even though it will only gain a small profit on each individual sale. In this scenario, Eula has implemented the _____ strategy.

penetration pricing

In the context of the various pricing strategies, which of the following statements is true of high/low pricing?

It can train consumers to buy only when products are on sale.

_____ involves hiring independent contractors to sell products to their personal network of friends and colleagues and to recruit new salespeople in return for a percentage of their commissions.

Multilevel marketing

In the context of physical distribution, which of the following is a key management decision regarding materials handling?

How can we best balance efficiency with effectiveness?

AS Mart is a supermarket. It sells all its products at highly discounted rates. The company aims to achieve long-term profitability through high sales volume. In the context of pricing strategies, it is evident that AS Mart has adopted the strategy of _____.

everyday-low pricing

Determine the variable cost of a pen manufacturing company per pen if its breakeven point is 250,000 pens, selling price of each pen is $5, and the fixed cost per year is $750,000.

Ziffcorp, an electronic goods manufacturer, recently launched a new gaming console at a very low price. The company aims to capture as much of the market as possible by offering rock-bottom prices. It aims to compensate for the loss by increasing the sales volume. In the context of pricing strategies, it is evident that Ziffcorp has adopted the strategy of _____.

penetration pricing

The responsibilities of _____ often include checking the stock, suggesting reorder quantities, and removing out-of-date goods.

truck jobbers

Merc Enterprise is an independent distributor that distributes coffee machines and water purifiers to firms on a large scale. In addition to taking legal possession of the goods it distributes, the company also provides a complete array of services that includes warehousing, shipping, product repairs, and credit to its business buyers. In this scenario, it can be said that Merc Enterprises is a(n) _____.

merchant wholesaler

A-n-Y dominates its market section by offering a wide range of toys that includes soft toys, plastic construction toys, electronic toys, and board games to the public. It is evident that A-n-Y is a _____.

category killer

Rancone Technologies, a laptop manufacturer, released a new laptop model priced at $800 to attract customers who could afford to pay the high price. After a few months, it introduced low-priced versions of the same laptop to attract new buyers. By doing so, it maximized profitability by targeting different segments of the market. In this scenario, Rancone Technologies has used the _____ strategy.

skimming pricing

Which of the following statements best defines a channel of distribution?

It is the network of organizations and processes that links producers to consumers.

Which of the following statements is true of demand-based pricing?

It is more market-focused than cost-based pricing.

Which of the following statements is true of a specialty store?

It sells a wide selection of merchandise within a narrow category.

BUS 101

BUS 101

Part 2

Part 2

part 3

part 3

BUS TEST #2 Chapter 17

ユーザ名非公開 · 45問 · 1年前

BUS TEST #2 Chapter 17

BUS #2 chapter 9

BUS #2 chapter 9

BUS #2 Chapter 8

BUS #2 Chapter 8

問題一覧

In the context of the various modes of transportation, sending products by ship is the most expensive option available to producers.

False

Everyday-low pricing (EDLP) means pricing a handful of items temporarily below cost to drive traffic.

False

In the context of the key distribution strategies, the wheel of retailing accounts for stores that retain their niche as deep discounters.

False

When merchant wholesalers take legal title to the goods they distribute, they reduce the risk of producers' products being damaged or stolen.

True

Railroads are the slowest mode of transportation.

True

Place utility satisfies customer needs by providing the right products in the right location.

True

No firm can determine upfront how much money it needs to make for each item it sells.

False

In the context of nonstore retailers, vending machines are a key element of multilevel marketing.

False

Single Tone, a local music and video store, consistently offers music CDs and movie DVDs at lower prices than its competitors. The pricing strategy that Single Tone uses is high/low pricing.

False

Agents and brokers facilitate transactions in exchange for commissions.

True

One core role of distributors is to reduce the number of transactions for goods to flow from producers to consumers.

True

In the context of modes of transportation, ships have limited availability.

True

In the context of the supply chain for a product, vendor-managed inventory is a strategy that allows suppliers to determine buyer needs and automatically ship product.

True

Sales above the breakeven point will generate a profit.

True

Supply chain management is a subset of logistics that focuses more on tactics than on strategy.

False

Plateus Inc., a warehouse club, is considered a channel intermediary because it purchases chocolates from Chocodelight chocolatiers and sells it to customers.

True

A supermarket sells a complete selection of food and general merchandise at a steep discount in a single enormous location.

False

Drop shippers are common in industries with bulky products, such as coal or timber.

True

In the context of retail store categories, an outlet store is a producer-owned store that sells directly to the public at a huge discount.

True

In the context of pricing strategies, companies usually express volume goals in terms of profitability.

False

21. Information utility boosts customer satisfaction by providing helpful data.

True

Selective distribution tends to work best for medium- and higher-priced products or stores that consumers don't expect to find on every street corner.

True

In the context of modes of transportation, trucks have the lowest on-time dependability.

False

Marketers can evaluate odd pricing strategy by examining its response in the target market.

True

In the context of the distribution strategy of a product, no one stands between the producer and the customer in a direct distribution channel.

True

broker

Which of the following statements is true of independent wholesalers?

Merchant wholesalers comprise about 80 percent of all wholesalers.

Which of the following statements is true of distributors in a channel of distribution?

They add value in a number of different ways to products.

independent wholesaling business

$600,000

limited-service merchant wholesaler

Gas stations and fast food that often cluster conveniently at the bottom of freeway ramps are examples of:

place utility.

multichannel retailing

In the context of modes of transportation, _____ have the most limited availability.

pipelines

In the context of limited-service merchant wholesalers, which of the following statements is true of cash and carry wholesalers?

They require customers to make the trip to the wholesaler themselves and cart their own products back to their stores.

Which of the following statements is true of the members of a distribution channel?

Some distributors act as both wholesalers and retailers.

penetration pricing

In the context of the various pricing strategies, which of the following statements is true of high/low pricing?

It can train consumers to buy only when products are on sale.

_____ involves hiring independent contractors to sell products to their personal network of friends and colleagues and to recruit new salespeople in return for a percentage of their commissions.

Multilevel marketing

In the context of physical distribution, which of the following is a key management decision regarding materials handling?

How can we best balance efficiency with effectiveness?

everyday-low pricing

Determine the variable cost of a pen manufacturing company per pen if its breakeven point is 250,000 pens, selling price of each pen is $5, and the fixed cost per year is $750,000.

penetration pricing

The responsibilities of _____ often include checking the stock, suggesting reorder quantities, and removing out-of-date goods.

truck jobbers

merchant wholesaler

category killer

skimming pricing

Which of the following statements best defines a channel of distribution?

It is the network of organizations and processes that links producers to consumers.

Which of the following statements is true of demand-based pricing?

It is more market-focused than cost-based pricing.

Which of the following statements is true of a specialty store?

It sells a wide selection of merchandise within a narrow category.