part 3

46問 • 1年前

問題一覧

Zollien, a manufacturer of men's shirts and jackets, has reached an agreement with Arbrada Inc. According to the agreement, Zollien will pay Arbrada a substantial fee for the right to use Arbrada's name and logo on some of its clothing lines. This type of arrangement is known as:

licensing

Which of the following is a key marketing strategy of the maturity phase of a product life cycle?

Targeting competitors

rola, a cell phone manufacturing company, adds a new in-built feature to its cell phones. With the help of this feature, users can now recall messages that they may have accidentally sent to another person. To make use of this feature, the users need to go to the settings of the cell phone and make a few changes. The change made by Crola in its product is an example of a _____.

dynamically continuous innovation

For successful product differentiation, _____.

a product should not only be different from its competitor products but also be better

Glinda goes to the supermarket for her monthly grocery shopping. As she waits in the line at the cash register, she sees her favorite kiwi-flavored candies on a stand and puts some into her shopping cart. In the context of product classifications, the candies purchased by Glinda are _____.

convenience products

In the introduction stage of the product life cycle, companies are primarily focused on:

building customer awareness of the product.

Which of the following is the rationale behind using the approach of integrated marketing communication?

Consumers do not think about the specific source of a message, but they instead combine the messages from all the sources to create a coherent impression about the product.

A health-drink company faces a lot of flak for misquoting the nutritional facts on its product packages. Once it clears the charges, the company hires a firm that helps it in reviving a positive image in the media as well as the broader community. The firm's primary task is to constantly communicate with the media personnel and make sure that the media runs unpaid stories that create a favorable impression about the company. This scenario exemplifies the use of:

public relations

Operos, a laptop manufacturing company, introduces three new colors—midnight blue, aquamarine, and hot pink—in its Z Series laptops. This scenario reflects _____.

line extension

n the context of consumer product categories, most people perceive _____ as being so important that they are unwilling to accept substitutes.

specialty products

In the context of consumer promotion tools, _____ entice consumers with cash-back offers and act as purchase motivators for higher-priced items.

rebates

Which of the following exemplifies a discontinuous innovation?

Shinzen Labs, a food analysis and research laboratory, develops a food packaging material that repels bugs and rodents.

In the context of a new product, the sales of the product most likely peak during the _____ of its life cycle.

maturity stage

In the context of new product adoption, the process of a new product spreading throughout a market after it is introduced is called _____.

diffusion

Product augmentation:

sharpens the competitive edge of the marketer's products.

Which of the following statements best defines a product life cycle?

It refers to the dynamic pattern of sales and profits of a product.

Which of the following statements is true of augmented products?

They are additional goods or services that are attached to the main purchase or actual good.

In the growth stage of the product life cycle, competition:

begins as firms enter the market with new variations of existing products.

A fast-food restaurant serves the student community within a university campus. The restaurant newly introduces pocket-friendly combo meals in its menu. The meals become so popular that the rest of the items on the menu are rarely ordered. Which of the following is being exemplified in this scenario?

Cannibalization

Graham's Choicest is a popular brand of dairy products. The brand plans to introduce two new flavors of milkshakes in the market. Before starting the production and manufacturing of the new products, the company asks mall visitors in three different locations to try out the samples of its new offerings and give their feedback. In the given scenario, Graham's Choicest is most likely in the _____ stage of the new product development process.

testing

Streetlore, a footwear manufacturing company, makes business and casual shoes for both men and women. The company also makes school bags for children between the ages of five to ten years. The entire line of goods made by Streetlore represents the _____ of the company.

product mix

My Bonnie Lass, a cosmetics company, associates with a perfume brand called Lonalove to launch a face powder that is scented with one of Lonalove's signature perfumes. This new product becomes immensely popular among consumers and both the companies benefit from it. This scenario is an example of _____.

cobranding

_____ tools include premiums, promotional products, samples, coupons, rebates, and displays.

Consumer promotion

A fitness equipment manufacturing company initiates its new product development process. The management, along with the product design team of the company, makes estimated cost budgets for each of the potential products. This is an important part of the process as it helps the management in assessing whether the company can afford the new product. In the context of the given scenario, the company is most likely in the _____ stage of the new product development process.

analysis

Vermontz, an automobile company, pays a film studio to include its new sports car in two scenes of its latest action movie. The company feels this would help them gain maximum visibility, and the fans would also develop a positive association with the brand when they will see their favorite actor using the car in the film. Vermontz's business deal with the film studio exemplifies _____.

product placement

Which of the following is a key marketing strategy of the introduction phase of a product life cycle?

Building awareness

An example of a pure service is:

an accountant providing financial consultation to a firm.

Which of the following statements is true of public relations?

It is used to create a favorable impression about a company or its products.

Team selling works best for:

large and complex accounts.

The product design team of a cosmetics manufacturing company presents its ideas for a new product. The team provides the management with detailed descriptions of each concept with specific product features. The team also makes a few samples that consumers can actually test. Given the information, the company is most likely in the _____ stage of the new product development process.

development

The goal of a knockoff is:

to copy a competitor.

The purpose of the _____ stage of the new product development process of a company is to weed out proposals that do not fit with the company's objectives.

idea screening

Plezion Movie Palace, a film theater in Germany, gives all its customers miniatures of the main character of the latest superhero film that is being exhibited. The miniature props given by Plezion Movie Palace to its customers are examples of _____.

augmented products

Perizaad orders a pair of spectacles from an online store. On delivery, she receives a 50 ml bottle of lens cleaning solution along with the spectacles. In this scenario, the bottle of lens cleaning solution is a(n) _____.

augmented product

An advantage of licensing is:

an established reputation.

The purpose of a positioning statement of a company is to:

articulate how the company would like the target market to envision a product relative to the competition.

Which of the following is a feature of the growth stage of a product life cycle?

Rising sales

A home décor company manufactures a range of bedding products such as bedspreads, pillows, and mattresses. The range of bedding products represents the _____ of the company.

product line

Which of the following statements is true of new product development?

It requires an understanding of the customer base and involves creativity.

The _____ stage of the new product development process entails introducing the product to the general market.

commercialization

In the context of the new product development process, the _____ stage leads to detailed descriptions of each concept with specific product features.

development

Which of the following is the first stage in the standard model of the new product development process?

Idea generation

One of the benefits of licensing is:

instant name recognition.

The CEO of a software company has a meeting with the product design team to discuss a new software that the company is planning to develop. During the meeting, the CEO discards a few suggestions as executing them would be a costly affair for the company. Given the scenario, the company is most likely in the _____ stage of the new product development process.

idea screening

Which of the following is a feature of the introduction stage of a product life cycle?

Nonexistent profits

An example of a pure good is:

a dual-colored reversible jacket.

BUS 101

BUS 101

Part 2

Part 2

BUS TEST #2 Chapter 17

ユーザ名非公開 · 45問 · 1年前

BUS TEST #2 Chapter 17

BUS #2 Chapter 13

BUS #2 Chapter 13

BUS #2 chapter 9

BUS #2 chapter 9

BUS #2 Chapter 8

BUS #2 Chapter 8

問題一覧

licensing

Which of the following is a key marketing strategy of the maturity phase of a product life cycle?

Targeting competitors

dynamically continuous innovation

For successful product differentiation, _____.

a product should not only be different from its competitor products but also be better

convenience products

In the introduction stage of the product life cycle, companies are primarily focused on:

building customer awareness of the product.

Which of the following is the rationale behind using the approach of integrated marketing communication?

Consumers do not think about the specific source of a message, but they instead combine the messages from all the sources to create a coherent impression about the product.

public relations

Operos, a laptop manufacturing company, introduces three new colors—midnight blue, aquamarine, and hot pink—in its Z Series laptops. This scenario reflects _____.

line extension

n the context of consumer product categories, most people perceive _____ as being so important that they are unwilling to accept substitutes.

specialty products

In the context of consumer promotion tools, _____ entice consumers with cash-back offers and act as purchase motivators for higher-priced items.

rebates

Which of the following exemplifies a discontinuous innovation?

Shinzen Labs, a food analysis and research laboratory, develops a food packaging material that repels bugs and rodents.

In the context of a new product, the sales of the product most likely peak during the _____ of its life cycle.

maturity stage

In the context of new product adoption, the process of a new product spreading throughout a market after it is introduced is called _____.

diffusion

Product augmentation:

sharpens the competitive edge of the marketer's products.

Which of the following statements best defines a product life cycle?

It refers to the dynamic pattern of sales and profits of a product.

Which of the following statements is true of augmented products?

They are additional goods or services that are attached to the main purchase or actual good.

In the growth stage of the product life cycle, competition:

begins as firms enter the market with new variations of existing products.

Cannibalization

testing

product mix

cobranding

_____ tools include premiums, promotional products, samples, coupons, rebates, and displays.

Consumer promotion

analysis

product placement

Which of the following is a key marketing strategy of the introduction phase of a product life cycle?

Building awareness

An example of a pure service is:

an accountant providing financial consultation to a firm.

Which of the following statements is true of public relations?

It is used to create a favorable impression about a company or its products.

Team selling works best for:

large and complex accounts.

development

The goal of a knockoff is:

to copy a competitor.

The purpose of the _____ stage of the new product development process of a company is to weed out proposals that do not fit with the company's objectives.

idea screening

augmented products

augmented product

An advantage of licensing is:

an established reputation.

The purpose of a positioning statement of a company is to:

articulate how the company would like the target market to envision a product relative to the competition.

Which of the following is a feature of the growth stage of a product life cycle?

Rising sales

A home décor company manufactures a range of bedding products such as bedspreads, pillows, and mattresses. The range of bedding products represents the _____ of the company.

product line

Which of the following statements is true of new product development?

It requires an understanding of the customer base and involves creativity.

The _____ stage of the new product development process entails introducing the product to the general market.

commercialization

In the context of the new product development process, the _____ stage leads to detailed descriptions of each concept with specific product features.

development

Which of the following is the first stage in the standard model of the new product development process?

Idea generation

One of the benefits of licensing is:

instant name recognition.

idea screening

Which of the following is a feature of the introduction stage of a product life cycle?

Nonexistent profits

An example of a pure good is:

a dual-colored reversible jacket.