PURPOSIVE COMM M1

39問 • 2年前

問題一覧

Isn't limited to something written down. It can be a film, an artifact, anything in a language and culture that conveys meaning

Text

is related to human beliefs, social actions, institutions, etc.

culture

Some analyses of culture are done through the study of ______ and _______.

texts, languages

can be understood through images

culture

System and practice are concepts that imply each other. This means that in order to participate in cultural practice there must exist a _______ _______, which holds symbols and gives meaning to actions.

cultural system

are performed by cultural practice

images

studied through iconology, technique, art history, ideology, etc also associated with different beliefs about society, sex, work, etc.

Images

in images is related to societal attitudes about class, race, gender and wealth

ideology

MODIFIED TRUE OR FALSE: (Tyler and UNESCO) Ex: TRUE / FALSE - watermelon They consider culture to be represented and understood by languages

FALSE - objects

MODIFIED TRUE OR FALSE (Tyler and UNESCO) similarities of UNESCO’s and Taylor’s definition of culture are to be derived from images.

TRUE

TRUE OR FALSE (Tyler and UNESCO) difference is mainly on the extension or limitation of the list of image production.

TRUE

“…the list of all items of the general life of people represents that whole which we call ________… ”

culture

He implies that culture and its meaning is to be found in everyday objects, be those used in distant regions or in civilized societies.

Tylor

According to _______ “Art is the key to the understanding of our own culture and that of our neighbors”

UNESCO

an organization concerned with cultural, scientific activities

UNESCO

CULTURE HAS TO BE UNDERSTOOD BY SOME IMAGES THAT: Give the three.

First, belong to the past Second, only one image makes possible to represent a culture, Finally, are chosen by some photographers and other organizations.

TRUE OR FALSE To understand culture, we have to search for the meanings in images and how they are communicated.

TRUE

deals with the study of symbols in images

Iconography

dependent on our interpretation and knowledge about symbols

ARNOLFINI WEDDING PORTRAIT, BY JAN VAN EYCK

studies images in relation to their time, subject, technique, rules, etc.

Art History

states that knowledge implies power and doubts any single truth, but this can be applicable not to all images.

Foucalt

similar to the study of semiotics, and especially in relation to Barthes studies

Iconology

distinguished between the signifier and the signified

FERDINAND DE SAUSSURE

would be the letters of a word which in different languages would be different

SIGNIFIER

is the idea we get when we read a word this idea can be unchangeable.

Signified

which is the union of the two is arbitrary and this is the key point of semiotics.

Sign

“…the _______ is generated within the linguistic system via a system of differences”

meaning

takes semiotics to the study of visual and popular culture.

Barthes

_________ used __________ not only to reveal the text but also to find the ideological suppositions of the society, which created the images Ex: apple, grapes

Barthes, semiotics

Concerned with issues of meaning and mutual understanding

HERMENEUTICS

man is an animal suspended in webs of significance he himself has spun. I take culture to be those webs, and the analysis of it to be therefore not an experimental science in search of law but an interpretative one in search of meaning

CLIFFORD GEERTZ

It may be encoded in various forms like spoken words,written words, non-verbals, pictures, film, advertisements, memes, visual and performing arts.

Message

In order to ensure that our messages have _______, we should ask ourselves two questions: – is my purpose evident? – Is my core message clear?

simplicity

In order to ensure that our messages have ________, we should ask ourselves two questions: – is my purpose evident? – Is my core message clear?

specifity

Ideas should be organized and easy to follow. – Does my messages have a ________? – is there a more effective way to arrange my ideas?

structure

Evaluating images

stickiness

three steps of evaluating an image and these are:

Identifying Source, Interpret contextual information, and Understand implications

FOUR MAIN QUALITIES FOR AN EFFECTIVE MESSAGE

Simplicity, Specifity, Structure, Stickiness

PURPOSE OF THE MESSAGE

1. TO INFORM OR EDUCATE 2. TO ENTERTAIN 3. TO PERSUADE 4. TO ESTABLISH CREDIBILITY

MICROPROCESSOR MIDTERM MODULE 1

Annaricha Mae Dalag · 28問 · 2年前

MICROPROCESSOR MIDTERM MODULE 1