PRICING STRATEGY T2
問題一覧
1
Setting the price on the basis of the total cost per unit is known as which among the following?
Cost Based Pricing
2
Pricing objectives include all of the following. Which is an EXCEPTION?
Quality performance objectives
3
In which pricing strategy do producers set a high introductory price for their product?
Price skimming
4
Setting low prices to encourage initial product trial and to generate sales growth reflects which one of the following pricing methods?
Penetration pricing
5
Which of the following options is NOT a method of cost-based pricing?
Differential Pricing
6
Identify the factor that does not play a major role in setting the pricing objectives of a service organization. The statement described which among the following?
Are the prices chosen compatible with the corporate objectives?
7
When a firm sets a very low price for one or more of its products with the intention of driving its competitors out of business. Which of the subsequent pricing strategy fits the given example?
Predatory Pricing
8
The pricing strategy in which prices are set lower than current prices to trigger short-term sales is classified as which among the succeeding choices?
Promotional pricing
9
Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This is an example of which among the following pricing strategy?
Psychological Pricing
10
Which pricing technique means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers?
Value
11
What is the term for the volume of products sold that, at a given price, will cover the company’s costs?
Breakeven point
12
Miranda owns a chain of handbag shops across England and Wales. She has spotted a good location to set up a shop in Edinburgh but her handbags are not well known in Scotland and there is quite a lot of competition. She thinks it is worth a try anyway and decides to undercut the competition, at least until she gets known. What pricing strategy is Miranda following?
Market penetration
13
Which pricing strategy is often used when scarcity is involved. For example, at a concert, bottled water may be on sale for $6. However, you can buy the same bottle from a vending machine outside of the concert area for $1 only.
Value-based pricing
14
Which pricing strategy focuses on features, not value, and the goal is to make consumers believe they are getting a good product at a fair price, and when creating marketing campaigns for these types of products, marketers don't need to focus on building a lot of additional value?
Good-value pricing
15
A great example of which pricing strategy can be observed in premium airlines, while their airfares cost a lot more compared to low-cost airlines, passengers who choose to pay for their airfares are willing to shoulder the additional cost because of their product's high value?
Value-added pricing
16
Walmart Inc. is a company that has gained significant success due to their everyday low pricing strategy. The major retailer offers low prices to consumers throughout the year, instead of offering low prices during sale events. The given example described which among the following pricing strategy? Walmart Inc. is a company that has gained significant success due to their everyday low pricing strategy. The major retailer offers low prices to consumers throughout the year, instead of offering low prices during sale events. The given example described which among the following pricing strategy?
Everyday low pricing
17
A classic example of which pricing strategy between Pepsi and Coca Cola, where both brands compete against each other over pricing, quality and features, and their prices remain similar, although Pepsi is slightly cheaper than Coke on average?
Competition-based pricing
18
Which pricing strategy is a very simple pricing strategy where you decide how much extra you will charge for an item over the cost. For example, you may decide you want to sell pies for 10% more than the ingredients cost to make them. Your price would then be 110% of your cost.
Cost-plus pricing
19
Occurs when buyers pay the same price regardless of where they buy the product or from whom. Going-rate pricing is often used on commodity products such as wheat, gold, or silver. People perceive the individual products in markets such as these to be largely the same. The statement completely demonstrate which of the succeeding pricing tactic?
Going-rate pricing
20
ABC organization bears the total cost of P100 per unit for producing a product. Therefore, it adds P50 per unit to the product as' profit. In such a case, the final price of the organization's product would be P150. This pricing method is also called average cost. The example exhibits which of the pricing technique?
Cost-based pricing
PRICING STRATEGY T1
PRICING STRATEGY T1
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PRICING STRATEGY T1
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PRICINGV STRATEGY T3
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PRICINGV STRATEGY T3
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PRICING STRATEGY T4
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PRICING STRATEGY T4
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PRICING STRATEGY T5
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PRICING STRATEGY T5
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PRICING STRATEGY T6
Manahan, John Laurence R. · 20問 · 1年前PRICING STRATEGY T6
PRICING STRATEGY T6
20問 • 1年前exercise 1
exercise 1
Manahan, John Laurence R. · 25問 · 10ヶ月前exercise 1
exercise 1
25問 • 10ヶ月前TRUE or FALSE
TRUE or FALSE
Manahan, John Laurence R. · 10問 · 10ヶ月前TRUE or FALSE
TRUE or FALSE
10問 • 10ヶ月前問題一覧
1
Setting the price on the basis of the total cost per unit is known as which among the following?
Cost Based Pricing
2
Pricing objectives include all of the following. Which is an EXCEPTION?
Quality performance objectives
3
In which pricing strategy do producers set a high introductory price for their product?
Price skimming
4
Setting low prices to encourage initial product trial and to generate sales growth reflects which one of the following pricing methods?
Penetration pricing
5
Which of the following options is NOT a method of cost-based pricing?
Differential Pricing
6
Identify the factor that does not play a major role in setting the pricing objectives of a service organization. The statement described which among the following?
Are the prices chosen compatible with the corporate objectives?
7
When a firm sets a very low price for one or more of its products with the intention of driving its competitors out of business. Which of the subsequent pricing strategy fits the given example?
Predatory Pricing
8
The pricing strategy in which prices are set lower than current prices to trigger short-term sales is classified as which among the succeeding choices?
Promotional pricing
9
Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This is an example of which among the following pricing strategy?
Psychological Pricing
10
Which pricing technique means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers?
Value
11
What is the term for the volume of products sold that, at a given price, will cover the company’s costs?
Breakeven point
12
Miranda owns a chain of handbag shops across England and Wales. She has spotted a good location to set up a shop in Edinburgh but her handbags are not well known in Scotland and there is quite a lot of competition. She thinks it is worth a try anyway and decides to undercut the competition, at least until she gets known. What pricing strategy is Miranda following?
Market penetration
13
Which pricing strategy is often used when scarcity is involved. For example, at a concert, bottled water may be on sale for $6. However, you can buy the same bottle from a vending machine outside of the concert area for $1 only.
Value-based pricing
14
Which pricing strategy focuses on features, not value, and the goal is to make consumers believe they are getting a good product at a fair price, and when creating marketing campaigns for these types of products, marketers don't need to focus on building a lot of additional value?
Good-value pricing
15
A great example of which pricing strategy can be observed in premium airlines, while their airfares cost a lot more compared to low-cost airlines, passengers who choose to pay for their airfares are willing to shoulder the additional cost because of their product's high value?
Value-added pricing
16
Walmart Inc. is a company that has gained significant success due to their everyday low pricing strategy. The major retailer offers low prices to consumers throughout the year, instead of offering low prices during sale events. The given example described which among the following pricing strategy? Walmart Inc. is a company that has gained significant success due to their everyday low pricing strategy. The major retailer offers low prices to consumers throughout the year, instead of offering low prices during sale events. The given example described which among the following pricing strategy?
Everyday low pricing
17
A classic example of which pricing strategy between Pepsi and Coca Cola, where both brands compete against each other over pricing, quality and features, and their prices remain similar, although Pepsi is slightly cheaper than Coke on average?
Competition-based pricing
18
Which pricing strategy is a very simple pricing strategy where you decide how much extra you will charge for an item over the cost. For example, you may decide you want to sell pies for 10% more than the ingredients cost to make them. Your price would then be 110% of your cost.
Cost-plus pricing
19
Occurs when buyers pay the same price regardless of where they buy the product or from whom. Going-rate pricing is often used on commodity products such as wheat, gold, or silver. People perceive the individual products in markets such as these to be largely the same. The statement completely demonstrate which of the succeeding pricing tactic?
Going-rate pricing
20
ABC organization bears the total cost of P100 per unit for producing a product. Therefore, it adds P50 per unit to the product as' profit. In such a case, the final price of the organization's product would be P150. This pricing method is also called average cost. The example exhibits which of the pricing technique?
Cost-based pricing